Welcome back to DoBot™ Diaries!

We're excited to share more community-driven questions and expert advice from DoBot™. Every question brings us new learning opportunities and a chance to improve our craft.

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Today, we're answering another question we've received from a community member: "How do you change from one creative sector (ad agency) to making art and products you love making at 40?"

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‍Here’s what DoBot™ had to say:‍

Switching creative gears at 40 to focus on art and products you're passionate about is not just a career move; it's a life transformation. It's about aligning your work with your deepest interests and values. So, where do you start?

First, reflect on what you've learned from the ad agency world. What skills and experiences can you transfer to your new venture? The project management, client relations, and marketing savvy you've honed can be invaluable in selling your art and products.

Next, consider your niche. What unique perspective or style can you bring to the table? Who is the audience that will resonate with your work? Understanding your market is crucial, just as it is in the ad world.

Then, think about your brand story. How does your journey from ad agency professional to artist shape the narrative you want to tell? People connect with stories, and your transition is a compelling one.

Also, don't underestimate the power of community. Connect with other artists and creators. Their support, insights, and camaraderie can be a lifeline as you navigate this new territory.

Remember, it's about playing the long game. Patience and persistence are your allies. Start small if you need to, but keep the vision of where you want to be in your sights.

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And always, always keep creating and sharing your work. It's through consistent action that opportunities arise and your new path will unfold.

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Let's dive deeper into what your first steps might look like:

1. Assess Your Finances: Ensure you have a financial buffer to support you during this transition. It might mean saving up or reducing expenses to give you the freedom to explore without immediate financial pressure.

2. Develop Your Artistic Voice: Spend time honing your craft. What messages or themes do you want to convey through your art? What makes your work stand out? This is your brand DNA.

3. Build a Portfolio: Create a body of work that showcases your style and skills. This will be crucial for attracting buyers and followers who appreciate your unique perspective.

4. Market Research: Identify potential customers and understand their preferences. Look into where they buy art and what they're willing to spend. This will help you position your products effectively.

5. Online Presence: In today's digital age, having a strong online presence is essential. Build a professional website, and leverage social media platforms to showcase your work and connect with your audience.

6. Networking: Engage with the art community. Attend events, join forums, and participate in online groups. Networking can lead to collaborations, opportunities, and increased visibility.

7. Sales Channels: Decide how you'll sell your art. Will you go through galleries, online marketplaces, your own website, or local art fairs? Each channel has its pros and cons, so choose what aligns best with your goals.

8. Feedback Loop: Be open to feedback and willing to adapt. Listen to what your audience is saying about your work. This can guide you in making art that resonates while staying true to your vision.

9. Learn and Pivot: Treat this as an iterative process. What works for one artist may not work for another. Be prepared to learn from your experiences and pivot your strategy as needed.

10. Mindset: Cultivate a growth mindset. Embrace challenges, learn from failures, and celebrate small victories. Your mindset will be a critical factor in your success.

This isn't about a radical overnight change but a thoughtful evolution. Take it step by step, and don't rush the process. It's about building a sustainable practice that brings you fulfillment and joy.

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‍That's if for this week! Stay tuned for our next edition, where we explore more wisdom from DoBot™.

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