I’ll be the first to admit that it’s one thing to claim you’re okay with not knowing everything, but it’s another to get that across to the people you’re talking to.
How do you effectively diffuse a new situation by explaining that you don’t know everything without giving the impression that you don’t know, well, anything? Here’s what I like to do.
Asking VS. Telling
Where a lot of people trip up is subscribing to the idea that admitting you don’t know something comes across as weakness. That’s a very outdated idea, and one we need to move on from. When I walk into a new situation, I defuse it immediately by positioning myself as an equal, rather than someone who dictates change.
The reality is, no matter how great a designer you are, there’s no way you know as much about your client’s business as they do. And there’s nothing wrong with telling them that! I may say something like this: “No amount of research or prep can get me to learn as much as you know about your business. I want to learn with you.”
What does saying something like that tell your client? It says you’re approaching the project as equals, that you’re going to listen very carefully, that you’re going to ask a lot of questions, and that you’re not going to make any assumptions.

