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Oct 6

How to Build a Brand in 24 Hours or Less

The creative marketplace is only getting bigger.

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So how do you stand out from the pack and get noticed? How do you help your clients’ businesses do the same?

With a compelling brand.

A brand establishes the “why” behind a company. It’s their reason for being, and distinguishes one company from another. A standout brand is an important asset to any business looking to rise above the noise in a crowded market—including yours.

If you’re a graphic designer, brand practitioner or marketer servicing clients, we’re going to cover why creative businesses like yours need to incorporate a solid brand-building process for you and your clients.

If you’ve ever wanted to separate yourself as a designer and learn the strategy that goes into building a compelling brand, or refine your own, you’re in the right place.

But before we dive in…

We’d like you to meet Fabian Geyrhalter. You may have seen him pop up on our YouTube channel talking about—surprise surprise—branding.

Fabian has been running successful brand strategy & design consultancies for almost two decades, working with globally-recognized clients like Acura, Tinder, MGM, MTV, and Sony. He’s won a number of awards for his work in the design and branding spaces, such as American Graphic Design Awards, Communicator Awards, W3 Awards, Davey Awards, and many, many more.

For the past 9 years, Fabian himself has been working exclusively as a brand strategist, guiding his clients through comprehensive discussions and discovery processes to help them nail their branding.

12 years into his practice, he realized two key things: he enjoyed the initial client meetings way more than the design/production work, and he knew that clients required less of a finding phase, but more of a true strategy phase.

This led Fabian to create his 8-hour Resonaid workshop: an in-depth strategy session he conducts with clients to unearth the core of their brand. Now, Fabian’s sharing this exact same process with creatives like you to guide clients to a strong brand strategy.

eResonaid logo.

What is eResonaid?

eResonaid is a comprehensive workshop based on Fabian’s experience running client meetings and brand strategy sessions. The framework consists of passed-down, tried and true modules Fabian has derived over the years working with some of the biggest brands in the world. It’s his step-by-step process to distill down the most important details to define a company, culture, and story while captivating an audience.

This workshop is one of the most essential tools you can add to your belt if you’re looking to build a knockout brand either for yourself or your clients.

Whether you’re a graphic designer, marketer, or brand practitioner in need of a better process to get to a stronger brand strategy, or a beginner looking for a great place to start, eResonaid is for you.

Sounding good so far? Click here to learn more about eResonaid.

Go from pixel pusher to consultant

eResonaid is taught by Fabian in the exact same way he would direct and engage with a client. It’s your opportunity to replicate and use his process for yourself, including what questions to ask, how to set the stage for each module of discussion, and how to conduct the overall workshop with a potential client.

Even if you’re not ready to put the lessons into practice with your clients just yet, you can implement these same steps towards your own creative business.

This framework is bullet-proof, tested 150 times with clients around the world, at an engagement level of $10,000 per session. The concepts in eResonaid aren’t hypothetical. They’re proven.

The craziest part? You can essentially steal this $10,000 process for less than $700.

Example of what the eResonaid curriculum looks like inside the student portal.

What you’ll learn

Inside this workshop, you’ll get the full scope of the strategy process, and grasp these key components:

  • Brand Positioning
  • Mission & Vision
  • Shared Core Values
  • Ownable Brand Differentiators
  • Target Audience Personas
  • The Brand DNA
  • Plus much, much more

eResonaid has the potential to change the lives of graphic designers offering brand strategy workshops to their clients. You can do less work, make more money, and feel more fulfilled being part of the decision-making process for businesses.

With this workshop, you can complete all modules in a matter of hours and put them into practice immediately. You can move through the concepts as fast or as slow as you’d like, and you’ll have lifetime access any time you may need a refresher.

If you want to start conducting brand strategy workshops at a premium, click here to enroll in the eResonaid program.

Build a flourishing brand

The way a company positions itself greatly impacts its ability to stand above the noise and build a loyal audience. When it comes to your business and your client’s business, launching a compelling brand is crucial to determining success.

But with the eResonaid framework in hand, you can guarantee it. You can go from passive order-taker to involved decision-maker with clients from day one. And you can demand a premium price that could change your business, and even your life, around.

If you’re ready to dive into the workshop, Fabian’s ready to show you the ropes. Click here to enroll.

Nathalia Iole

Nathalia is the freelance copywriter at The Futur. She works across various touchpoints to bring you closer to our content.