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When it comes to designing logos, is it better to strive for a more interesting design, or stick to something simple?
As Chris explains in this video, the best logos ever designed are simple; they’re not interesting and they’re not overworked. Think about the most popular brands in the world: Apple, Nike, and Google. Are any one of these logos trying to be sophisticated, or overly interesting that we can’t recognize them?
Of course not. These logos are considered some of the best because of their simplicity. They’re instantly recognizable and memorable. They’re legible from a distance. And most importantly, they’re easy on the eyes.
The ‘cleverness’ of a logo does not define its value. Designer Michael Beirut has said that a logo is only a very small aspect of the brand. It’s not the whole story, it’s just the opening paragraph of a long story.
The next time you work on a logo design, think about what makes the simple logos you see on a day-to-day basis so impactful. It could be the common typefaces used, or the ‘minimalistic’ style.
The best logos ever designed are simple, recognized for years and years, and help us instantly identify certain brands.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.