Sagi Haviv has designed some of the most iconic logos on Earth--and that’s not an exaggeration. He’s designed logos for PBS, Chase, Mobil, Showtime, and National Geographic, just to name a few. Yep, this guy’s the real deal.
Oftentimes, people think a good logo is one that says a lot about the company, or is just really pretty. In this video, Sagi Haviv gives us the most definitive answer as to what makes a logo great. The fact is, a good logo should be three things:
When you strike the balance of these 3 things, you have a good logo.
So, what makes up a bad logo? If a logo is generic, or if it’s too complicated to be formatted in different pixel sizes, you’ve got yourself a bad logo.
Check out our full interview with Sagi here:
Chermayeff & Geismar & Haviv is the brand design firm behind many of the world’s most recognizable trademarks. Since 1957, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.https://www.cghnyc.com