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The 3 Rules of Good Logo Design

What makes a logo great? What are the rules and design principles behind logo design?

Sagi Haviv has designed some of the most iconic logos on Earth--and that’s not an exaggeration. He’s designed logos for PBS, Chase, Mobil, Showtime, and National Geographic, just to name a few. Yep, this guy’s the real deal.

Oftentimes, people think a good logo is one that says a lot about the company, or is just really pretty. In this video, Sagi Haviv gives us the most definitive answer as to what makes a logo great. The fact is, a good logo should be three things:

  1. Appropriate – logos should be appropriate in it's feeling. It doesn’t need to say a whole lot.
  2. Distinctive & Memorable – It has to be unusual enough to persist in our mind. It should pass the "doodle test."
  3. Simple – Logos are displayed across various mediums in many different sizes. It needs to be able to be produced in every pixel size. For this reason, a good logo is one that’s super, super simple.

When you strike the balance of these 3 things, you have a good logo.

So, what makes up a bad logo? If a logo is generic, or if it’s too complicated to be formatted in different pixel sizes, you’ve got yourself a bad logo.

Check out our full interview with Sagi here:

‍Chermayeff & Geismar & Haviv is the brand design firm behind many of the world’s most recognizable trademarks. Since 1957, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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This is some text inside of a div block.
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