In fact, if publishing your work on your social platforms has you feeling paralyzed before you push ‘post,’ then read on.
In this video, Chris sits down with co-host Melinda Livsey, a brand strategist and identity designer. Melinda is the owner of Marks and Maker, a brand strategy studio helping graphic designers get paid to think.
Melinda wants to leverage her social profiles, but is having a hard time overcoming her fears, insecurity, and feeling overwhelmed. Chris gives her some tips on how she can start posting on social media without any slivers of anxiety. We break down some of these tips below:
Should you post your work on your personal profile, or a business profile? Just how important is it to have a business account?
If you’re posting your work on social media in the hopes of attracting leads and establishing a following, a business profile is the way to go. Your personal accounts should just be that: personal.
When we post our work online, we’re inviting others into our craft and process. Understandably, this creates a certain amount of pressure. We obviously don’t want to look bad, and we certainly don’t want any negative feedback on what we post.
The trick is to completely detach yourself from your posts. Remain as objective as possible. Maybe even view the work you post as work from someone else.
Growing your list of followers happens when you deliver valuable content. Maybe your followers want to learn something, be inspired, or take notes from another professional in a similar industry.
Giving your followers valuable content is what keeps them coming back for more. Curate the work you post like a magazine editor, and make sure you’re consistent with the amount you post.
Don’t forget that you are human! You’ve got a story to share; a unique edge and perspective on things. Share new discoveries, your journey, and your process with others. Give insight into the way you approach your work in a way that teaches your followers something new.
Well, don’t literally copy them. But if you find someone online who you like, and you like the way they write, speak, or design, use their approach as an example. Take hints from their formula, deconstruct their process, and apply it into your own posts.
Everything you’ve created is a reflection of what you’ve learned, heard, seen, or experienced. We are constantly taking cues from our environment, and fusing our interpretations of them into our work.
If someone’s got something to say about your ‘lack of originality,’ kindly point out the fact that everything is a remake, and none of us are really that original.
With these tips in mind, what are some things you can do from here? What can you apply to your social media strategy? We hope you’ll take away some of these tips and incorporate them into your process going forward.