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Can You Justify A $16k Price Difference For A Logo?

Clients don't hire the best option, they hire the least risky option. When they pay more for a logo, what are they really paying for? What's the difference between hiring someone like Chris and a designer from Instagram? What questions can you ask for your clients to tell you what they value?

Clients don't hire the best option, they hire the least risky option. When they pay more for a logo, what are they really paying for? What's the difference between hiring someone like Chris and a designer from Instagram? What questions can you ask for your clients to tell you what they value?

In this cutdown, Chris showcases how you can address what makes you stand out and why they wouldn't hire someone else. He also shares what's stopping most creatives from being able to charge $18k and how was able to do it.


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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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