In this Deep Dive episode, we’re taking you back to 2018 where we got to chat with marketing legend, Seth Godin, during one of our livestreams. Seth is the author of eighteen best selling books and the founder of the acclaimed online workshop altMBA, so…we’re pretty sure you will love this episode.

In this value packed conversation, Seth talks about writer’s block, what it takes to be a professional, and why the world needs more artists who love what they do, despite the uncertain outcomes.

The conversation kicks off by Seth defining what he believes school is really for. Over the years, kids have gone into school with the promise of a solid career, financial stability, and a good quality of life.

But for this to happen, students have to follow a curriculum that rewards their ability to pay attention. It’s a system that has repeatedly limited the creative freedoms of students, so much to the point where we are seeing less and less problem solvers. Seth mentions that school should only teach you two things in particular: how to be a leader, and how to solve interesting problems. Measuring the experience of students, versus their grades/resumes, opens the door for more creative thinkers and leaders.

Speaking of solving interesting problems, what does Seth have to say about alleviating the problem of writer’s block? Surely, we’ve all experienced this; where we just can’t get the words down on paper and sit there completely and totally stumped.

Well, we’re sorry to burst your bubble, but writer’s block really is just a myth. Writer’s block is really just a feeling. When we say we “can't write,” that’s really the feeling we have when we say we can't write anything that's perfect.

For more from Seth, tune in to the full episode.