Alex Zaccaria is the founder and CEO of Linktree. You might recognize that name from the millions of Instagram profiles that use their product. If you don’t know what Linktree is, go look it up. It is quite the handy social media tool.

In this episode, Alex and Chris talk about Linktree’s remarkable growth and how they gain around 20,000 new sign ups every day, without spending much on customer acquisition. Sounds crazy right? Not if you build a great solution to a common problem.

It’s not often we get to talk shop with the founder of a tech company. Alex and his team have built something undeniably unique that even the Royal Family uses.

Prior to creating Linktree, Alex was part of a digital agency that specialized in music and entertainment, working with some of the biggest record labels, artists, and music festivals in the country.

He mainly worked on paid, go-to-market strategy for the agency. But a major pain point he experienced was sharing links specifically on Instagram. With the music industry, there are different links for merchandise, tickets, the artist’s website, and so on.

In a sense, Linktree is the result of Alex scratching his own itch. He quickly realized how difficult (and annoying) it was to share links in the bios of social media profiles. Copying and pasting links over and over again was the only way to share more information with audiences.

Rather than continue to put up with the repetitive, tedious task, Alex devised a simple, yet highly effective solution. And that’s one of the things that makes a product like Linktree so easily adoptable.

If you’re curious about what goes into launching a product, or want to hear how Alex led the product vision for Linktree, we hope you tune in o this insightful conversation.