What does it take to run your own YouTube channel? According to Charli Marie, putting in the work is a good place to start.

We know that’s not the advice you wanted to hear. But that’s the practical truth. You have to do the hard work.

By day, Charli is Creative Director at ConvertKit. A creative marketing platform made for creators. And also by day, she is a YouTuber on a mission to help designers improve their worth as professionals.

It almost sounds too good to be true, but Charli has built herself what some may call a dream job. On her personal channel, she shares what she’s working on at her day job. The good, the bad, and even the financial aspects of it.

Which makes her content so fascinating. These are real projects with real stakes attached to them.

In this episode, Charli and Chris discuss how she balances these two roles, that can be at odds from time to time, and her strategy for doing so.

But most of the conversation centers around what it’s like running your own YouTube channel. The benefits, the frustrations, and the awkwardness of recording yourself.

If you aspire to start your own YouTube channel then give this episode a listen. It’s a long game, but you can learn from those that have played it.