ProMotion: Fire Your Internal Agency: How to stop buying toxic ideas you’re selling to yourself with Jed Churcher

The greatest creative agencies in the world aren’t the ones awarded in Cannes. They’re the tiny marketing departments that reside in our brains. Their media? Our thoughts. Their target audience? YOU. And wow, do they ever know how to market to you. Trouble is, most of the time that tiny agency in your brain is holding you back, preventing you from realizing your hopes and dreams. How? With nonstop fear-based campaigns that have been in market your entire life – campaigns that YOU keep approving, and believing, over and over.

In this session, you’ll learn to embrace your role as CMO of YOU inc. You’ll learn how to recognize – and visualize the internal marketing messages you’re buying every day without even realizing it.

We’ll journey through a playful exercise of uncovering the name of the tiny agency working on your behalf, help you terminate your longstanding relationship with that unhelpful agency, and ultimately craft an RFP for a new internal agency – one that will consistently deliver the success you’ve always wanted, but felt you could never achieve.

Pre-work to complete before the call:
Think about one limiting belief that you’ve held onto for far too long. It must be something you’ve told yourself over and over, and it must be something you know has held you back, but you’ve never been able to shake. Write it down in the most concise way possible, and bring those words to the session.

About Jed

Jed Churcher is Co-Founder & Creative Director of Library Collective, an LA-based creative agency that uses real people casting to help brands such as Fila, TurboTax, and Albertsons find unique voices to co-create authentic ideas with.

Prior to this, Jed spent 20+ years as a writer and creative director at large multinational agencies such as Publicis, J. Walter Thompson, BBDO, and DDB, leading creative development on some of the world’s biggest brands, including Walmart, Nestle, J&J, and Diageo. His work has been recognized in top-tier award shows, such as One Show, LIAAs, and Cannes Lions.

A passionate speaker about creativity, collaboration, and mindset marketing, Jed has delivered talks and seminars to clients and creatives in New York, Toronto, Qatar, and Cannes, France, as part of the Cannes Lions Festival of Creativity.

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