Library

In this workshop you’ll review the 4 necessary stories to build your personal brand starting with Backstory. You’ll review story structure, then dive deep on Backstory, and then begin to workshop and discover your backstory.

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Learn the foundations of world-class communication with Vinh Giang.

Continue learning from Vinh Giang here at a special Futur Pro discount.

We're all media companies. So let's get our video setup ... well ... setup! Join Chris as he shares everything you need to look and sound professional with your own DIY video studio so you can start making content and getting noticed.He'll discuss everything you need for audio, video, and lighting (both baller-status and budget-friendly), along with tips and tricks he's learned from putting together his own at-home video space.

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Helpful resources:

Video Desk Setup for Under $2,000!

https://www.youtube.com/watch?v=7WKrCejzVKk

https://www.youtube.com/watch?v=7WKrCejzVKk

https://www.youtube.com/watch?v=7WKrCejzVKk

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In this workshop, Made By James will be giving you all the tools you need to nurture your relationships and upsell your services and products to an established audience of buyers. There is a reason that the world's top creatives rave about their newsletter! It is a great source of income and integral to building trust in your brand… After this session you will wish you started a newsletter sooner.

About James:James Martin, AKA Made By James, is the owner of a brand and animation studio based in the UK called Baby Giant Design Co. He has amassed an online audience of hundreds of thousands across multiple platforms and he has over 320K followers on instagram alone. He is a designer that helps other designers and his mission is simple, he is here to help alleviate the daily struggles of creative humans through honest and engaging educational content.

Get ready to roll up your sleeves and learn some practical SEO strategies for spreading that sweet Google glitter all over your website so you're more easily discoverable in search.You'll need a free 30-day trial of Moz before we start. This call will involve active participation. Come ready to work!

In this AMA-style Pro Call, Chris answers Pro members questions on a variety of business topics, including generating leads, building a personal brand, how to hire your first employee, and how to work with a business partner.

This call covers:

-How agency owners can build influence with a memorable moniker for their personal brand (e.g. The Brand Name Badass, The Yes Mistress)
- How a creative moniker can instantly distinguish you and turn heads (e.g. The Loud Introvert, The Fire Chief)
- The advantages to adopting a creative moniker, vs. simply using your own name
- What makes a moniker (and any business name) strong vs. weak
- Moniker brainstorming - live demo and help

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Call Resources:

https://eatmywords.com/

‍‍https://relatedwords.org/

‍‍https://phraseworthy.com/

‍‍https://onelook.com/‍

‍https://www.rhymezone.com/

‍‍https://www.thesaurus.com/‍

‍https://stock.adobe.com/ca/

Alexandra Watkins is founder of naming firm Eat My Words (www.eatmywords.com) and is a leading and outspoken authority on brand names. Her breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," is considered the brand name Bible and was named a Top 10 Marketing Book by Inc. Magazine. Since 2005, Alexandra and her firm have created love-at-first sight brand names for clients from Amazon to Xerox. Her own "name hall of fame" includes Wendy’s Baconator, the Neato robotic vacuum, Smitten ice cream, Spanish language school Gringo Lingo, frozen yogurt franchise Spoon Me, and the Church of Cupcakes.

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How to find relevant podcasts and craft your pitch.

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WORKBOOK

https://docs.google.com/document/d/1pmHN1IG_4Lm-q4SVBTM9lxn2hxImhIK8/edit#

https://m.facebook.com/groups/lightbulbhangoutUSA?wtsid=rdr_0t9SClp5QW9Mb22TS&_rdr USA FREE (say Lucy Werner sent you) 

https://www.facebook.com/lightbulbhangout - UK paid but worth every penny – not an affiliate link  

AI / IDEA GENERATING TOOLS

https://www.copy.ai/?via=lucy

https://coschedule.com/headline-analyzer

https://answerthepublic.com/

https://chat.openai.com/chat

 Lucy’s newsletter:

The Hype Newsletter

 Lucy’s books:

Hype Yourself

Brand Yourself

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Answering specific questions on business strategy, taxation, business formation, getting top of mind positioning.
About Errol

I was born and raised in South Africa and left in 1966 to study at USC majoring in Accounting undergrad and Finance and Management at the MBA level, also at USC.

I worked in public accounting for 6 years before founding my own accounting and Business Mgmt firm for over 20 years.

Since then I have practiced as a strategic financial and management consultant and have taught entrepreneurship for 49 years at the Art Center College Of Design.

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In this workshop we will be diving deep into power of having clarity around content creation. What are the pillars that drive us? What is the promise we keep to ourselves and our audience? How do we create conversations that drive our personal brand into the stratosphere? Should we build a personal or business account? These are just a few questions that will be answered within this mega MBJ workshop.

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Please note that James' slide deck is for educational purposes only and is not to be repurposed, redistributed, or retaught in any form.

Learn how to craft a winning media kit to start pitching to podcasts and other opportunities in the media.

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Resources from the Call:

The media kit workbook:

https://docs.google.com/document/d/1SIIwmf1Y3rBwEtry6X-3LK_KFBCs6c0p/edit

Lucy’s Times pitch:

https://medium.com/@lucywernerpr/5-ways-ive-secured-publicity-1f8be3e905fe

Other resources: 

https://www.copy.ai/?via=lucy

https://coschedule.com/headline-analyzer

https://answerthepublic.com/

https://chat.openai.com/chat

https://m.facebook.com/groups/lightbulbhangoutUSA?wtsid=rdr_0t9SClp5QW9Mb22TS&_rdr USA FREE (say Lucy Werner sent you)

https://www.facebook.com/lightbulbhangout - UK paid but worth every penny – not an affiliate link

Lucy’s newsletter:

https://mailchi.mp/thewern/the-hype-newsletter

Lucy’s Books:

Hype Yourself

Brand Yourself

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Join in as The Futur's Ben Burns coaches Pro members through topics such as lead generation, cold outreach, organizing networking events, and content creation.

How to create social media posts with imaginative imagery for your personal brand.

If you have been dormant on social media, this will be an opportunity to awaken your inner creative and get publishing.

In this mini Futur™ Lab we’ll work together to create a single image post to stop people in their tracks when they are scrolling through their feed.

What we’ll be doing;

• Walking you through steps to create a dynamic image using midjourney (or any Ai image generator of your choice)
• A fun creative prompt to help you create a catchy headlines (remixing cliches)
• A caption prompt with a story writing framework to give the image more context

Lastly, sharing your results on social media!

What you’ll need:

• An Ai image generator of your choice: we recommend Midjourney.
• Optional ChatGPT to help you proof or create your story.
• Adobe express or any graphic design program of your choice

The goal is templatize this process so it will be easy for you to post on social media on a regular basis to build familiarity online thereby people will know like and trust you.

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Join us as we kick off our new Personal Branding Roadmap, where you’ll:

-Understand the difference between a business brand and a personal brand

-Discover the opportunities you can unlock with a strong personal brand

-Assess how strong your personal brand currently is

-Use our new Personal Branding Roadmap to set goals for growth

-Get access to our new Personal Branding Course (in-development) inside of Circle

-Get the details on new workshops and office hours that will support your personal branding journey

-Get any personal branding questions answered

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What will you be talking about during your call?:
Unleash the potential of visual marketing in our exciting masterclass, "Unlock Marketing Secrets: Skyrocket Your Business with Irresistible Visual Content." Did you know that visual content generates 94% more views than text-based content? Boost your marketing skills by learning:

• Expert tips for eye-catching visuals
• Compelling visual storytelling secrets
• Design essentials for conversion
• Top tools for diverse marketing channels
• Analyze and optimize like a pro

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About Natalia Talkowska
Meet Natalia Talkowska: award-winning Visionary founder of Natalka Design, strategic communications specialist and world class six-time TEDx Speaker redefining the world of how businesses communicate their BIG stories. She’s revolutionised team building & empowers non-artists across 25 countries through Doodleledo movement. Her team is trusted by British Gov, Royal Family and top tech giants.

More info on her website:

https://www.natalkadesign.com/about-us

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