This call covers:
-How agency owners can build influence with a memorable moniker for their personal brand (e.g. The Brand Name Badass, The Yes Mistress)
- How a creative moniker can instantly distinguish you and turn heads (e.g. The Loud Introvert, The Fire Chief)
- The advantages to adopting a creative moniker, vs. simply using your own name
- What makes a moniker (and any business name) strong vs. weak
- Moniker brainstorming - live demo and help
Alexandra Watkins is founder of naming firm Eat My Words (www.eatmywords.com) and is a leading and outspoken authority on brand names. Her breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," is considered the brand name Bible and was named a Top 10 Marketing Book by Inc. Magazine. Since 2005, Alexandra and her firm have created love-at-first sight brand names for clients from Amazon to Xerox. Her own "name hall of fame" includes Wendy’s Baconator, the Neato robotic vacuum, Smitten ice cream, Spanish language school Gringo Lingo, frozen yogurt franchise Spoon Me, and the Church of Cupcakes.