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Delivering Strategy - Dec. 7

12.7.21

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Online Only
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Delivering Strategy - Dec. 7

https://www.eventbrite.com/e/204784685507

about the event

Delivering Strategy is a live, 3-hour workshop where you'll learn to take the raw information from facilitated client strategy sessions and put it all together into a recap document that your clients can use for months and years to come.

Join us!

Discover the method

Ease the creative process and eliminate the guesswork.

In this live workshop, you’ll discover a concrete method of closing out a facilitated brand strategy or discovery session in a way that leaves your clients feeling excited, committed, and ready to move forward with the rest of the project. You'll learn how to summarize the session, develop an in-depth discovery document, and present your insights effectively.

Your new role

Take your role as a strategy-first creative further.

Mastering the art of facilitation is only half the battle. Delivering the insights to your clients in a meaningful, unforgettable way is how you can make sure that the spark from the facilitation becomes a roaring fire of change.

Your discovery document will be used as a roadmap, a guidebook, and a barometer by your clients for years to come. You’ll learn how to craft and present this to your clients in a way that will cement your insights with ultimate clarity.

Lead more efficient and impactful discovery sessions to learn what’s important to your clients and become a more valued partner.

Work with your clients to identify current obstacles and devise a clear, actionable solution through a strategy and data-driven approach.

Use the roadmap to get aligned on priorities from the beginning and set your clients up for success.

Watch your value as a creative professional skyrocket. The discovery session is the most valuable asset to your process to help you smoothly and efficiently hit the client’s vision on the mark.

who this is for

If you're a brand strategist looking to bridge the gap between facilitation and delivering design, then this is the workshop for you.

If you’re new to brand strategy or have been running strategy sessions for clients or other stakeholders, this workshop is for you. You'll get the opportunity to see how the team at Blind presented our findings... and perhaps learn how to break some bad habits.

Here’s what you need to attend this workshop:

  • It's highly recommended (on the verge of required) that you go through either CORE Discovery or Brand Strategy Fundamentals first, since this workshop will build upon a facilitation framework. We'll use our adapted version of CORE as an example, but we're not going to teach you how to facilitate that in this workshop.
  • Access to Keynote, or a similar presentation tool
  • Notes from an actual strategy session (not required, but highly recommended)

instructor

Meet the Instructor

“Instead of guessing at every project, I found myself guiding my clients with strategy. I felt more confident about my process than ever... and so can you.”

Ben Burns is a designer, entrepreneur, and strategist who helps growing businesses increase revenue, expand brand awareness, and earn happier customers. He's worked with organizations of all shapes and sizes get clarity, realize their potential, and grow. Ben has been facilitating discovery and strategy workshops for over six years, with budgets as high as $100k for a single session.

Currently, he serves in a dual role as both the Chief Operating Officer of The Futur and as Digital Creative Director at Blind.

The Futur helps creatives, artists, and entrepreneurs develop personally and professionally by providing premier digital educational content. Ben leads the talented marketing and operations teams, who have succeeded in increasing revenue 300% year over year for the past three years.

Blind is a brand strategy consultancy specializing in technology, real estate, and entertainment. Ben leads a team of designers, writers, and technologists and participates in select client projects.

Balancing responsibilities between these two incredible companies is the adventure of a lifetime.

what’s inside

Get everything you need to deliver the results from your strategy facilitation in detail.

Strategy Document Template

Use this template to craft the strategy document from end to end and present professionally to clients. Learn how you can use this document to increase the scope of the project and the budget at the same time.

Example Facilitated Data

Lean on Ben’s example to transform the data generated from your session into engaging insights. Artfully combine your research with facilitated information to set a clear vision for the road ahead with your clients.

Workshop Recording

After attending this workshop, you’ll have access to the full recording for 14 days so you can jump back into the material if you need a refresher.

Details & Logistics

Date & Time:

December 7th, 5PM PST or December 9th, 8AM PST

Length & Format:

Approximately 3 hours. Digital conference, online only.

Live Attendance:

We recommend attending the workshop live, but you are not required to do so. You will have access to a video recording of the workshop for 14 days.

How To Prepare:

  • Ben will be using the strategic facilitation framework he used at Blind as an example, but you should have a fundamental understanding of how to facilitate insights from your clients. If you don't, we recommend starting with Anneli Hansson's Brand Strategy Fundamentals or Jose Cabeller's CORE Discovery. This session will build on frameworks like these and explain how we deliver the results to our clients.
  • Bring data and insights that you've collected from a strategy facilitation (optional). If you haven't done a session yet, we will have an example for you to use.
  • We will be working in Apple Keynote, but you will be able to follow along using any other presentation software.
  • Have water on hand: it's important to stay hydrated!
  • If you'd like the instructor to be able to see you, make sure your webcam and microphone are in good working order.

Register for Delivering Strategy with Ben Burns

December 7th, 2021

5PM-8PM PST

REGISTER NOW
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