Carousels have become one of the most effective tools to grow an audience on Instagram. But with more content creators rushing onto Instagram to cash in on social media gold, it’s increasingly difficult to stand out from the noise. So what can you do? Make high-value content people will naturally save, share, and engage with.
Learn how to write and edit carousels so that they flow effortlessly from one slide to the next, and find the balance of "light yet satisfying" content.
Take the guesswork out of what to post. Test ideas early and often with your audience to find what sticks and what will make your content better.
Mix images, symbols, graphics and words to create delightful a-ha moments. Finally know what it takes to make posts go viral and compel people to share them.
Learn about font pairings, color harmonies, and how to use images in combination with your copy to create visually interesting content and captivate your audience.
Maybe you’ve heard me say it before: you need to post regularly. But to be honest, consistency and frequency are just the tip of the iceberg to building your brand’s awareness on Instagram. There’s so much more to it than pushing out content, waiting for the algorithm to notice us.Everything I’ve learned from content marketing on Instagram has been distilled into this 6-hour workshop. I’m going to teach you how to gain more followers, grow your brand’s awareness, and even create new revenue opportunities through your original content. You’ll have the tools, resources, and insight at your disposal so you can surpass your marketing goals.
Chris will cover the basics of building a content strategy and how to publish with a purpose so your efforts generate the results you’re aiming for. Fine-tune your written and visual content through discussions, exercises, and critiques on both copywriting and design.
Get a crash course on the fundamentals of design and layout in a design sprint exercise. Use whatever tools you're most comfortable with. Chris will be demonstrating his process with Adobe CC and Keynote, but the concepts are universally applicable.
When should you post? How often? What hashtags should you use? Learn the best practices of content marketing to ensure your posts perform, your audience grows, and your profile is one people will want to engage with.
December 15, 2020 at 10:00 AM PST
Approximately 6 hours. Digital conference, online only.
We recommend attending the workshop live, but you are not required to do so. You will have access to a video recording of the workshop, which will be uploaded within two business days of the event.
