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Run brand strategy workshops like a pro with a proven framework designed for clients large and small. Charge more for your work, get to the root of clients' brand dilemmas, and develop a plan for their future success.
Beginner to intermediate
None
Understand the fundamentals of brand strategy and offer strategy workshops as a client service.
Becoming a brand strategist doesn't have to be confusing. And it won't be once you learn Anneli Hansson's Five-Step Framework.
Anneli and her energy are great, I also liked talking to other people. Getting an overview of what brand strategy is and what are the parts of it was good.
I was a completely newbie to brand strategy and had no design background. The Brand Strategy Fundamentals course turned me into a strategist literally within days. I landed a £5k project the same week I bought the course and was able to deliver everything like a seasoned professional. Anneli’s teaching style is fun and accessible while still going in depth. The value for money in this course is just insane and it kickstarted a whole new journey for my business, Ventur Agency.
Anneli’s course has given me a whole new understanding of how branding and marketing work together. It provided an overview of her brand strategy process and was not only insightful, but well thought-out. I would highly recommend this course for anyone wanting to learn more about brand strategy.
Anneli’s brand strategy fundamentals was life changing. The videos and resources were easy to follow, and it gave me a super clear framework that I could use right away with clients. I’d always felt like there was something missing when it came to doing website and design work. I learned that the foundation you help clients build with brand strategy was the vital piece. One of my biggest takeaways was how powerful effective facilitation is, it really makes people feel seen and heard. Unlike before, my confidence has grown and the work I do now has even more impact as I’m solving the right problems.
Since implementing Anneli’s brand strategy framework, it has transformed my business. I am now able to provide much more value to my clients by helping them clarify who they are and who they want to serve. I get paid to think and execute. And I have charged a lot more for my services as a result.
I’ve run my business for about 8 years now. With Anneli’s guidance and expertise I’ve been able to turn brand strategy into a real career. I constantly have new leads coming in, that are brands I want to work with. I charge a minimum of 10k for branding and have for the last three branding initiatives. All my client brand strategy initiatives are super smooth and the clients have been delighted with the outcomes.
The Brand Strategy Fundamentals" course was my first introduction to both the concept of brand strategy and the work of Anneli Hansson. Not only did it help me understand how to develop a strategy for a brand, but it also taught me what a brand truly is and how it's built. The strategy framework and facilitation techniques have made me a better listener and observer, benefiting aspects of my life related to marketing—and beyond.
The experience with Anneli’s brand strategy has been transformative. In just a few weeks I changed my whole mindset about my business and where I want to go.
I have been a designer for the last 20 years, I have my own agency and I have helped create hundreds of brands. Learning Brand strategy from Anneli has changed the way we understand business.
Get familiar with the framework
From mission, vision, goals, and brand personality to target audience research, gap analysis, positioning and creating a brand roadmap, Anneli walks you through the entire brand strategy workshop process that she's used with internationally recognized brands as well as mom and pop shops.
Turn knowledge into action
Using Anneli's 100+ page PDF workbook full of exercises and prompts, as well as strategy workshop and roadmap templates, you'll have all the tools you need to successfully facilitate workshops that will wow your clients—and solve their branding problems.
Kickstart your brand strategist career
So you've learned the framework- now what? Anneli provides practical steps so you can sell and run your own workshops, whether you'll be providing strategy as a stand along service or combined with graphic design, video, or web work.
Get familiar with the framework
From mission, vision, goals, and brand personality to target audience research, gap analysis, positioning and creating a brand roadmap, Anneli walks you through the entire brand strategy workshop process that she's used with internationally recognized brands as well as mom and pop shops.
Turn knowledge into action
Using Anneli's 100+ page PDF workbook full of exercises and prompts, as well as strategy workshop and roadmap templates, you'll have all the tools you need to successfully facilitate workshops that will wow your clients—and solve their branding problems.
Kickstart your brand strategist career
So you've learned the framework- now what? Anneli provides practical steps so you can sell and run your own workshops, whether you'll be providing strategy as a stand along service or combined with graphic design, video, or web work.
This course is for any designer looking to understand type to improve their layout and design skills.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
This course is for all the creatives out there who want to get a good introduction to brand strategy. You'll gain the knowledge, the frameworks, the tools, the templates, and the confidence to sell strategy as a stand-alone service or add it to your current design offerings.
In my roles as an agency owner, CMO, and CBO, I’ve met hundreds of frustrated creatives who feel treated like order taker rather than a problem solver. It doesn’t have to be like that.
I believe all creative thinkers can become great brand strategists. Why? Because it takes a combination of using the right and left brain. It’s about empathy and imagination, to really understand people and their needs and wants. Beyond their own words. It's also logical thinking to follow a process, and to identify the gaps and connect the dots.
This course is the starting points I wish I had when I started doing my first brand strategy sessions 15 years ago. I had to figure everything out and create my own framework. This will give you the jump start you need to become your clients’ go-to for solving their big business challenges.
Anneli Hansson
Brand Strategist
Anneli is a brand strategist, educator and coach.
With 20+ years of experience of building brands, she has worked with numerous agencies, enterprises, organizations and freelancers. She is an agency owner but also has experience from the client perspective being a Chief Brand Officer and Chief Marketing Officer at Lantmännen, an International multibillion dollar company with focus on agriculture, food, machines and energy, which was awarded the most sustainable brand in Sweden in 2014 and 2019. Her experience comes from working with international brands like Coca-Cola, Polaroid and Levis, but also start-ups within the food and foodtech industry.
She describes herself as the bridge between the creatives and business people. She is dedicated to helping creatives shine and get paid to solve business problems.
Get ready to expand your knowledge and understanding brand strategy fundamentals. Take a look at what you’ll learn in each module, plus a few bonuses along the way.
General overview
Brand Strategy Fundamentals
Learn to facilitate workshops with a proven brand strategy framework and become your clients' go-to for solving their big business problems.
enroll now
Access the full course now!
- 90+ Course Videos
- Real-World Client Case Study
- 100-page Course Workbook
- Workshop Presentation Template
- Roadmap Delivery Template
- Updated & Appended in 2024
$199
What's the difference between Brand Strategy Fundamentals and CORE Discovery?