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Brand Strategy Fundamentals - Interactive Workshop - December 14


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Brand Strategy Fundamentals - Interactive Workshop - December 14

about the event

Grow as a brand strategist and apply your learnings from the Brand Strategy Fundamentals course in this live workshop where you'll work in teams to tackle brand challenges for real-world clients.

Join us!

Apply Your Knowledge

Workshop the Brand Strategy Process Together

The Brand Strategy Fundamentals course is just the beginning. It gives you the framework and tools you need to run your own client workshops, but what it doesn't give you is the experience. That's where this workshop comes in! You'll work together in groups to complete brand strategy exercises, present your findings to a real client, and get feedback from international brand strategist, Anneli Hansson.

Now it’s time to put the learnings from the course into action. Welcome to this workshop where you will interact with a real client and the other students. You don't come closer to real client strategy session than this. Practice in a safe environment, and get yourself ready to meet your clients.

Let's Get Real

Participate in a Real-World Client Simulation

Nothing beats real-world experience, especially when working with clients. If you've ever wondered how to apply a brand strategy framework or how to facilitate a workshop experience with clients, then this is the workshop you've been looking for. Get ready to put your learning into practice and gain the skills you need to run your own workshops with clients.

Practice the Brand Strategy Fundamentals Framework in a safe space with like-minded strategists.

Get problem solving experience with a real client brief.

Gain confidence in your collaboration and presentation skills.

Grow as a brand strategist through applied learning and meaningful feedback.

who this is for

This workshop is for creatives who are ready to offer brand strategy who also want some hands-on experience with real client work before striking it out on their own.

Learning a brand strategy framework is one thing. But running a successful brand strategy workshop for paying clients is a whole different beast. If you want experience running live workshops and solving real-world business problems, while also getting feedback on your skills, this is the workshop for you.

Workshop Outcomes

  • Gain experience working from a client brief
  • Apply your knowledge of the fundamentals of brand strategy in a client workshop simulation
  • Work with a team to solve problems
  • Gain confidence in your presentation skills
  • Get feedback from an experienced brand strategist

I loved the workshop. Anneli is able to demystify the process of a strategist in a compelling way. I love the research component and learning applicable exercises to use with my clients. Definitely recommend it.

Martha Cristina Garza
Luxury Brand Strategist

It was an amazing workshop that gave me a lot of clarity on the different stages of executing brand strategy. Absolutely loved the engaging exercises coupled with some valuable tips to be a better facilitator which has greatly enhanced the strategy workshops I do for my clients.

Muhammed Faraz
Co-Founder & Chief Brand Strategist, Outta The Box

I’m super grateful to Anneli and The Futur for their online Brand Strategy workshop. I loved it, we had such a blast! After it was over I just slept for two hours because I couldn’t stop thinking about what I had learned and who I could help. The course gave me the knowledge, confidence and a framework that I can follow, as both a consultant and in-house marketer.

Jude Young
Marketing & Communications Manager, The Esther Foundation

Anneli's Brand Strategy workshop was highly visual, which helped to process the information easier. She delivered interactive exercises putting us into the mindset of a Brand Strategist, the hands-on approach helped us understand what is involved plus how to be observant and curious. I learned research tactics, how to study human beings, ask valuable questions, and use the empathy map to collect information for strategy and style scapes. The action I'm taking is to apply this to my offer I'm building for further practice.

Christina Testana
Graphic Designer & Illustrator, Christina Testana Design

Meet the Instructor

“This workshop allows you apply the fundamentals of brand strategy in a client workshop simulation."

Anneli is an award-winning Brand strategist based out of Stockholm, Sweden. With her 20+ years of experience in Brand strategy, design thinking, and marketing she has a unique positioning in the market. The experience is coming from working with a wide range of brands of different sizes and forms. From international brands like Coca-Cola, Levi's, Polaroid, John Deere, and Volvo to innovative organic food brands from Sweden with a focus on sustainability.

She also has experience from being Chief Brand Officer and Chief Marketing Officer at Lantmännen, a multi-billion-dollar company and Northern Europe's leader in agriculture, machinery, bioenergy, and food products. Lantmännen got awarded The most sustainable brand in Sweden in 2014 and 2019.

what’s inside

This workshop is as close as you can get to real client work.

Step 1: The Client Brief

Each workshop will have a brief from an actual client, giving you experience with real-world business problems and the opportunity to apply what you've learned from the Brand Strategy Fundamentals course.

Step 2: Problem Solve

Working in small groups, you'll go through various exercises to help your client with their challenges. Exercises may include creating personas, crafting positioning, and gap analysis, depending on the needs of each brief. This makes each workshop a unique experience!

Step 3: Present Your Work

Sometimes presenting work to a client might just be the biggest challenge. You'll gain confidence by presenting your findings to the group and learn from one another's solutions.

Step 4: Get Feedback

Clients will always provide feedback, so we've included that in this workshop, too. Anneli will critique each group's work, so you can hone your strategy skills and blow your clients away.

Details & Logistics

Date & Time:

Wednesday Dec. 14, 9:00AM-2:00PM PST (Includes breaks)

Length & Format:

Approximately 5 hours. Digital video conference hosted on Zoom, online only. Limited to 100 seats.

Live Attendance: 

Since this is a live extension of the online course, with group work and instructor feedback, we highly recommend attending the workshop live. You will have access to a video recording of the workshop.

How To Prepare:

  • Watch the Brand Strategy Fundamentals - Recorded Instructional Course beforehand and complete the activities. Course material will not be discussed in this workshop and you will be putting your knowledge from the course into action.
  • There will be interactive group exercises so prepare to interact with attendees. No obligation to participate - We understand some of you may not be able to actively participate.
  • If you'd like the instructor and your group to be able to see you, make sure your webcam and microphone are in good working order.


Do I need to take the Brand Strategy Fundamentals - Recorded Instructional Course First?

  • Yes. It is important that you review the course videos and workbook as the workshop exercises will be based on the course.

What is the difference between the course and workshop?

  • The workshop is an instructor-guided live class where you will participate in interactive exercises based on a real client brief.
  • The course is self-guided instruction and based on video recordings.
  • Workshop - 80% Exercises, 20% Lecture (Live Zoom meeting)
  • Course - 80% Lecture, 20% Exercises (Recorded Video + workbook and templates)

What if I attended a previous Brand Strategy Fundamentals Workshop with Anneli. Is this workshop for me?

  • This workshop follows a similar approach to past Brand Strategy Fundamentals workshops but you will get a new client exercise experience. If you want to practice Anneli's Brand Strategy framework with a new client and team or if you need to sharpen your skills, then this workshop is for you.

What if I cannot participate live during the workshop?

  • The workshop is best suited for people that can participate in the group exercises on Zoom. If you cannot participate in the workshop, check out the recorded course instead.

Will the workshop be recorded?

  • Yes, we will share the recording.


Register for Brand Strategy Interactive with Anneli Hansson

December 14, 2022


Click here to sign up on our waitlist for the next event.