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Brand Strategy Fundamentals
01

Run brand strategy workshops like a pro with a proven framework designed for clients large and small. Charge more for your work, get to the root of clients' brand dilemmas, and develop a plan for their future success.

Difficulty Level

Beginner to intermediate

Prerequisite

None

Learning Roadmap

Understand the fundamentals of brand strategy and offer strategy workshops as a client service.

The Framework
02

Becoming a brand strategist doesn't have to be confusing. And it won't be once you learn Anneli Hansson's Five-Step Framework.

Reviews
03

Anneli was absolutely amazing, and the tasks we had to do were great, learned a lot from them!

Luz Bella Lendinez

I did not expect the coaching and facilitation piece which I really liked.  And it was very well organized.

Gabriela Torres

I loved Anneli's addition of "where we are now" vs "where we want to be" to the brand personality sliders. Also just seeing how she breaks down and delivers a project and the stages.

Ange Friesen

Anneli and her energy are great, I also liked talking to other people. Getting an overview of what brand strategy is and what are the parts of it was good.

Nejc Kuzmič
How this works
04

Get familiar with the framework

From mission, vision, goals, and brand personality to target audience research, gap analysis, positioning and creating a brand roadmap, Anneli walks you through the entire brand strategy workshop process that she's used with internationally recognized brands as well as mom and pop shops.

Turn knowledge into action

Using Anneli's 30+ page PDF workbook full of exercises and prompts, as well as strategy workshop and roadmap templates, you'll have all the tools you need to successfully facilitate workshops that will wow your clients—and solve their branding problems.

Kickstart your brand strategist career

So you've learned the framework- now what? Anneli provides practical steps so you can sell and run your own workshops, whether you'll be providing strategy as a stand along service or combined with graphic design, video, or web work.

brand strategy fundamentals - thefutur
brand strategy fundamentals - thefutur
brand strategy fundamentals - thefutur
How it works
04
brand strategy fundamentals - thefutur

Get familiar with the framework

From mission, vision, goals, and brand personality to target audience research, gap analysis, positioning and creating a brand roadmap, Anneli walks you through the entire brand strategy workshop process that she's used with internationally recognized brands as well as mom and pop shops.

brand strategy fundamentals - thefutur

Turn knowledge into action

Using Anneli's 30+ page PDF workbook full of exercises and prompts, as well as strategy workshop and roadmap templates, you'll have all the tools you need to successfully facilitate workshops that will wow your clients—and solve their branding problems.

brand strategy fundamentals - thefutur

Kickstart your brand strategist career

So you've learned the framework- now what? Anneli provides practical steps so you can sell and run your own workshops, whether you'll be providing strategy as a stand along service or combined with graphic design, video, or web work.

Apostolos
Who is this for?
05

This course is for all the creatives out there who want to get a good introduction to brand strategy. You'll gain the knowledge, the frameworks, the tools, the templates, and the confidence to sell strategy as a stand-alone service or add it to your current design offerings.

In my roles as an agency owner, CMO, and CBO, I’ve met hundreds of frustrated creatives who feel treated like order taker rather than a problem solver. It doesn’t have to be like that.

I believe all creative thinkers can become great brand strategists. Why? Because it takes a combination of using the right and left brain. It’s about empathy and imagination, to really understand people and their needs and wants. Beyond their own words. It's also logical thinking to follow a process, and to identify the gaps and connect the dots.

This course is the starting points I wish I had when I started doing my first brand strategy sessions 15 years ago. I had to figure everything out and create my own framework. This will give you the jump start you need to become your clients’ go-to for solving their big business challenges.

Anneli Hansson

Brand Strategist
Anneli Hansson
Meet your instructor
06
Anneli Hansson
Brand Strategist

Anneli is a Brand strategist, educator and coach. With 20+ years of experience of building brands, she has worked with numerous agencies, enterprises, organizations and freelancers. She is an agency owner but also has experience from the client perspective being a Chief Brand Officer and Chief Marketing Officer at Lantmännen, an International multibillion dollar company with focus on agriculture, food, machines and energy, which was awarded the most sustainable brand in Sweden in 2014 and 2019. Her experience comes from working with international brands like Coca-Cola, Polaroid and Levis, but also start-ups within the food and foodtech industry.

She describes herself as the bridge between the creatives and business people. She is dedicated to helping creatives shine and get paid to solve business problems.

anneli hansson
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Syllabus
07

Get ready to expand your knowledge and understanding brand strategy fundamentals. Take a look at what you’ll learn in each module, plus a few bonuses along the way.

General overview

Move through the modules at your own pace, on your own time. You’ll have lifetime access to the course, so jump back in whenever you need a refresher.
Course curriculum
What is Brand Strategy?
Facilitation
Mission, Vision, and Goals
Defining the Brand Personality
Target Audience and Research
Gap Analysis
Positioning
The Roadmap
Next Steps
Enroll Now
08

Brand Strategy Fundamentals

Learn to facilitate workshops with a proven brand strategy framework and become your clients' go-to for solving their big business problems.

enroll now

Enroll in the course only

  • 30 video lectures
  • 40-page workbook
  • Workshop template
  • Roadmap template
  • Bonus material
  • Online community
  • Lifetime updates

$199

enroll now for $199

Live events

Get the course & live workshop

  • Everything in the full course
  • Choice of live workshop dates
  • Strategy workshop role-play
  • Practice with a real business
  • Group exercises
  • Mentor feedback
  • 7-day workshop replay access

$399

Frequently asked questions
09

Here are a few key details you might want to know about the course and live workshops.

What's the difference between Brand Strategy Fundamentals and CORE Discovery?

Brand Strategy Fundamentals is the first step to becoming a brand strategist and to sell strategy as a service to clients. You'll learn a framework to uncover key insights around challenges facing brands and have all the tools you need to facilitate brand strategy workshops and to deliver a client roadmap that includes recommended actions so they know exactly what steps to take to improve their brand.

CORE Discover is a facilitation framework for a variety of client situations with a focus on design discovery. Key components of Brand Strategy Fundamentals that are not covered in CORE include positioning, brand mission and vision, ideal customer research, competitor analysis, and gap analysis.

What is the difference between the course and workshop?

The workshop is an instructor-guided live class where you will participate in interactive exercises based on a real client brief.

The course is self-guided instruction and based on video recordings.

Course - 80% Lecture, 20% Exercises (Recorded Video + workbook and templates)

Workshop - 80% Exercises, 20% Lecture (Live Zoom meeting)

What if I attended a previous Brand Strategy Workshop with Anneli? Can I get a discount on the course?

Discount codes were sent on Aug. 3 via Teachable email. $50 off presale coupon expires 8/18. Contact support@thefutur.com if you attended a past workshop and did not receive the code.

Do I need to prepare anything before the workshop?

It is important that you review the course videos and workbook as the workshop exercises will be based on the course..

What if I cannot participate live during the workshop?

The workshop is best suited for people that can participate in the group exercises on Zoom. If you cannot participate in the workshop, check out the recorded course instead.

Will the workshop be recorded?

Yes, we will share the recording for 7 days once it is posted in the academy on Teachable.