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Feb 7

What Matters More, Quality or Quantity?

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What Matters More, Quality or Quantity?

More and more each day, we’re figuring out just how important it is to be active online. And not just logged in and commenting on people’s posts, but actually contributing with original content.

Content marketing has allowed us to leverage our social platforms. We’re able to market ourselves and our business in some pretty awesome and engaging ways. But when it comes to the content, what about it makes the most impact?

If we want to make impressions and connections online, what matters more: the quality or the quantity of our content?

Let’s dig in.

The Perils of Perfection

As creatives, we all have a slight case of perfectionism. Why wouldn’t we? We’re bred to impress clients with our work, and continuously improve our skills. It’s only natural for us to want our content to be perfect.

And so we keep refining…and refining… and refining until we have the perfect post for Instagram. But then half of our day gets wasted making just one post. When you strive for utmost perfection, it can actually set you back.

What you want to label as perfect is not up to you. Once you post something, it’s up to your audience to determine that. Let them decide if your post is good.

Forget About Tradition

Tradition would likely have you believe that the quality of what you create is what matters most. Well, let’s scrap that for a second.

Say you continue to make these “perfect posts” for Instagram, and lose half of your productivity in the process. Does that seem worth the time?

What if, instead of spending six hours creating a post, you trim it down to two—maybe even one hour. You can laser-focus in on what you want to publish, and reclaim your productivity.

Focus on just getting the content out there, and let the chips fall where they may. The quality will always be baked in there, regardless of what you’re posting.

The More You Make, the More You Learn

Notice we didn’t say ‘earn.’ Sure, the opportunity to reel in prospects online is likely, but let’s focus on what you can potentially gain from sharing more.

You will only learn by putting yourself out there, experimenting, making a few mistakes, and trying again. Consistency is key.

The more you iterate on something, the more it sticks in your brain. You’ll be pressed to find other pieces of information to back up or expand on your ideas.

Once you start posting more frequently, you will engage your audience. You’ll get to interact with them, build connections, and eventually, establish a community.

Final Thoughts

When it comes to posting content online, we’re quick to assume that quality breeds the most success. But when we get down to it, it’s really the quantity that makes the most impact.

Focus on how much content you're putting out there. Allow your audience to determine what's good, and engage in conversation with them to learn why. You’ll make more connections, pick up some new tricks, and gain fresh, new ideas along the way.

Want more?

Watch this video of Chris and PiXimperfect host Unmesh Dinda dissect quality vs. quantity at Adobe MAX.

Chris Do

Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.