Want to know some of Chris Do’s very own secrets with his use of typography? This manual breaks down ten simple rules Chris Do learned at Art Center and continues to use in all his designs.Sign up for free
Get all the tips, tricks, and tactics to set your type and create visually stunning design. This free resource was created by Chris Do, Executive Creative Director of Blind and former faculty at Otis College of Art and Design & ArtCenter College of Design. Learn the basics of typefaces, weights, font size, alignment, rules/lines, spacing and more! Get this resource now while it’s still available!
Have you ever noticed so much uneven spacing between words that it looks like there's a river of white space flowing through the paragraph? That's called "justified type" and nothing pains a reader more than to see disproportion and excessive variation within typography. If the goal behind the first sentence is to make the reader want to read the next sentence, then our job is to make this process as easy as possible with little distractions.
Even if you’re a designer with thousands of fonts, this manual proposes a philosophy that pushes your designs forward in making you a stronger designer. Don’t get us wrong, we love experimenting with new concepts, but instilling the fundamentals of good design practices will always stand the test of time. Now go learn the rules so you can learn how to break them properly.
By following the principles in this manual, you will definitely have the tools to produce similar messaging as him, but he puts own spin on the rules that always surprises us.
While you may find some of them free with an Adobe Creative Cloud subscription, Chris includes a selection of his favorite fonts that come from studios who charge separately for those licenses, but we're always putting together font packs at insane discounts for our mailing list subscribers.
Practice, practice, and more practice. By following this manual, you will instill a structured approach towards typography, and the better you get with these basics, the easier it will be to become more clever with your designs.