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Logo Critique Worksheet

Before you hit the “Send” button on your next logo submission, give your work that last, hard look to make sure you've checked off all your client's needs with a concise questionnaire we created from the hundreds of hours we’ve spent critiquing other logos.

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We know how hard it can be to judge your logo design after you've invested time and energy into creating something you think the client will love.

It can be difficult to step back and look at your work without any attachment.

Which is exactly why we put this worksheet together!

We've had hours and hours of practice critiquing logos - which you can watch on our Futur Academy YouTube channel. So it's safe to say we know how to judge the success of a logo.

Simply add your details below to get your free copy of our Logo Critique Worksheet.

Download the Logo Critique Worksheet

Asking someone else for their opinion is subjective, but with this worksheet, you’ll be able to verify if your logo:

  • Is free of any logo crimes - even the best of us are guilty of committing them!
  • Contains the right typography for both the brand and logo
  • Has the right colors for the brand’s personality
  • Is legible in formats and sizes required by the client\]

We compiled months of logo critiques into one concise worksheet to make your final reviews much more effective.

Designing a logo isn’t just about delivering something good. It has to be right, and we get that. Throughout all of our critiques, we identified the most prudent set of questions we found ourselves asking to ensure each creative had all the right boxes checked in their logo design.

Even though it’s you going back through your own work, we’ve found that designers who give an additional review with these fundamentals of design in place tend to have a higher success rate. By incorporating this worksheet into your workflow, you will have a solid foundation to reference each time you start and finish any logo design for your clients.

Frequently Asked Question

Why do I need a worksheet, I’m not going to change my logo anyway?

Sometimes work gets rushed out and details get missed. Consider this more of a personal goalie that helps keep anything from slipping through the cracks before your client sees it.

I’ve never used a worksheet, why should I now?

As the saying goes, “If it ain’t broke, don’t fix it,” but if you’re looking to increase the value of your work, this worksheet is an impactful tool to minimize the revisions your clients may request.

Download the Logo Critique Worksheet

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