Brand Strategy

Chris Do quickly explains why it's difficult to diagnose the problems within your own company.

Chris Do answers a pro member's question about running strategy sessions that are less monotonous.

Chris Do gives a quick talk on approaching strategy with a demonstration to sell it.

Chris Do answers a pro member's question about how to start running strategy sessions when they don't feel confident doing strategy on their own company.

Chris Do has a quick talk about running a brand strategy meeting asking great questions while being unbiased.

The group shares their experiences and mistakes they've made with the priorities section of a strategy session.

Chris Do gives a quick overview of what should be included when doing a discovery session with a client.

Chris Do talks about what we should be looking for when facilitating a strategy session starting with clear goals.

Chris Do quickly answers a question a pro member has who gets hung up on the awareness phase when mapping the user journey.

Chris Do has an open discussion with the pro group about the problems they have facilitating strategy with CORE

Chris Do gives tips on facilitating strategy meetings that help overall effectiveness.

Chris Do leads a keynote on writing a positioning statement for your company.

Chris Do leads a keynote on facilitating the brand attributes section during a strategy session.

Chris Do leads a keynote on the vital components of the user profile and walks through how to write the user story.

Chris Do leads an interactive keynote going deep through the user profile sections when facilitating strategy part 3/3