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Pro Call: AMA Whiteboard Session
Wednesday, November 29, 2023
Chris Do

Quick Summary:
In Pro Call #234, Pro people shared valuable insights to elevate business success. They mentioned the pivotal role of a client-centric approach, emphasizing the profound impact of understanding and prioritizing clients' needs for heightened satisfaction and positive referrals.

A conversation on transitioning to coaching, the focus shifted toward cultivating long-term value over aggressive content marketing, and urging participants to consider implementing a minimum commitment period for services.

Highlights of the power of content creation, motivational giving, and setting realistic goals.

Participants were encouraged to adopt focused goal-setting practices, embrace strategic partnerships, and infuse an element of gamification into their endeavors.

The discussions touched upon refining service offers, aligning goals with meaningful outcomes, and fostering efficient meeting practices. The overarching takeaway is a holistic approach to business success, encapsulating client satisfaction, value-driven services, strategic partnerships, and robust personal and professional development.

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Goal Gamification in 10 Steps:

Define Your Big Goal:

1. Clearly state your main objective.
Break It Down into 10 Steps:

2. Identify 10 achievable milestones.
Create a Visual:

3. Make a visual representation of your goal and steps.
Establish a Star System:

4. Develop a simple system to earn stars for each step.
Post on Social Media:

5. Share your goal breakdown on LinkedIn or social media.
Record Dates of Achievements:

6. Note the dates when you complete each step.
Applaud Yourself:

7. Acknowledge and celebrate each achieved step.
Community Support:

8. Encourage others to join and support each other.
Ongoing Accountability:

9. Regularly update your progress on social media.
Celebrate Milestones:

10. Celebrate when you complete all steps and achieve your big goal.

Brand Strategy 05: Positioning- How to Stand Out with Anneli Hansson
Monday, June 13, 2022
Anneli Hansson

Positioning is the most important step in Brand Strategy. It’s the place your brand have in people’s mind and heart. The brand needs to stand out, otherwise it will drown in a sea of sameness and you will have to compete with price. How do you find a subcategory with no competitors?

Brand Strategy 03: Brand Culture, Values & Personality- How to Connect with Anneli Hansson
Monday, May 16, 2022
Anneli Hansson

People connect with people, not with companies. That is why we want to give the brand a soul and a personality. This comes from within the company. The culture sets the tone and I will show you how you can destille the culture and value to a brand personality. How do you want your brand to be percieved?

02: Purpose, Mission, Vision- How to Stand Up
Monday, May 2, 2022
Anneli Hansson
Brand Strategy 01: Introduction Brand Strategy- the Framework & Goals with Anneli Hansson
Monday, April 18, 2022
Anneli Hansson
Brand Strategy 11: Pricing and Selling Strategy with Anneli Hansson
Monday, March 28, 2022
Anneli Hansson
Brand Strategy 10: Insights for Innovation with Anneli Hansson
Monday, March 21, 2022
Anneli Hansson
Brand Strategy 09: Going from Brand Strategy to Marketing & Branding with Anneli Hansson
Monday, March 14, 2022
Anneli Hansson
Brand Strategy 08: The plan with Anneli Hansson
Monday, March 7, 2022
Anneli Hansson
Brand Strategy 07: How to Position your Brand with Anneli Hansson
Monday, February 28, 2022
Anneli Hansson
Brand Strategy 06: The Gap Analysis & SWOT with Anneli Hansson
Monday, February 21, 2022
Anneli Hansson
Brand Strategy 04: How to Find a Niche with Anneli Hansson
Monday, February 7, 2022
Anneli Hansson
Brand Strategy 02: Finding the Purpose & Mission with Anneli Hansson
Monday, January 24, 2022

A lot of people talk about purpose today. But what does it really mean and what is the difference between purpose, vision and mission? What is the process to discover your brands purpose? Let’s go on a discovery journey together!

Crafting Personal Stories Pt. 1
Tuesday, September 7, 2021
Chris Do

Chris Do hosts a call on how to use the hero's journey framework to craft a brand's user journey.

Core
Jose Caballer
May 3, 2021
Core
Monday, May 3, 2021
Jose Caballer

Jose Caballer explains how to gather insights, understanding micro trens and focus groups. And more questions pro members have on Core.

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