"The primary way people share with all their friends on Instagram is now Stories, not the feed."— Adam Mosseri, Head of Instagram. November 3, 2021.

Stories are a powerhouse for nurturing your followers. They're the perfect place to showcase your personality and connect with your audience on a deeper level. Furthermore, Instagram recently confirmed that they're developing and releasing numerous new features to fuel the demand for what Stories can offer. Whether you're looking to increase your sales, engagement rate, or your understanding of your audience, Elle will walk you through how to attain each of these effectively.

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Share Stories that actually convert.

Without a solid social media strategy, it’s hard to get the results you want on Instagram. It’s even harder to work with a platform that’s constantly changing. But in this workshop, Elle covers how to use Stories the right way and why they should be a vital piece to your social media strategy.

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Get the engagement you’re aiming for on Instagram.

When done correctly, Stories are actually quick to create, result in high engagement, and make your audience want to hear more from you. This workshop will equip you with the best practices, show you common mistakes you're probably making, and demonstrate how to increase your Stories’ impact so they produce the results you need to grow your account.

This workshop is for you if:

You're currently unsure about what to post on Stories.

You want to better understand your audience.

You want to increase your engagement rate.

Your Stories just aren't getting the response you desire.

Elle’s going to show you just how vital stories are to your social media strategy. You'll find this workshop especially valuable if you're trying to increase online engagement or sell products/services through Instagram.

• Creative Entrepreneurs
• Social Media Managers
• Business Owners
• Content Creators
• Influencers
• Marketers

Stories shouldn't be boring.

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Level Up Your Content Strategy

The 'how' behind your goals. Take a deep dive into the tools and hacks to maintain your audience's interest, promote a product/service, and encourage them to take specific actions. Elle will teach you her most cherished tips, including how to use stickers effectively and ways to give your Stories longevity after the standard 24 hours.

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Design Eye-Catching Stories

Never lose your audience’s attention with a beautiful, well-designed Story. Learn the power of placement, the secret to customizing stickers, and which programs are personally recommended by Elle.

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Write Copy That Converts

Whilst a Story is 15-seconds, you only have a fifth of that time to catch your follower's eye. Elle will show you how to implement hierarchy and sequences to get your message across clearly and effectively.

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Live Review

During this workshop, you’ll complete several tasks that you’ll demo, practice, and share. You’ll be able to present your work for a live review by Elle Money so you walk away with a full understanding of the entire Story creation process.

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Details & Logistics

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Date & Time:

Dec. 15 at 10AM PST or Dec. 16 at 6PM PST

Length & Format:

Approximately 3.5 hours. Digital conference, online only.

Live Attendance: 

We recommend attending the workshop live, but you are not required to do so. You will have access to each video recording of the workshop for 14 days.

How To Prepare:

• This is an interactive workshop, so if you'd like to design your Instagram Stories and have Elle give you feedback, come prepared with your favorite design app ready to go.
• Have water on hand: it's important to stay hydrated!
• If you'd like the instructor to be able to see you, make sure your webcam and microphone are in good working order.

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