Arguably, everyone has a brand.

What does The Rock, Conor McGregor, Kylie Jenner, Andy Warhol, Reese Witherspoon, the band KISS, and Marie Kondo have in common? They’ve built massive financial fortunes by harnessing and leveraging their personal brands.

But the tables have turned. Today, you can reach audiences without being a mega celebrity. Attention is the new oil. Every business in the 21st century is in the content and media business. Some just don’t know it yet. Others are way ahead.

Arguably, everyone has a brand. Not all are good, desirable, valuable and intentional. Marty Neumeier defines a brand as a person’s gut feeling. If enough people arrive at the same conclusion, then you have a brand.

“Your brand is what other people say about you when you’re not in the room.” —Jeff Bezos.

Every day, what you say and do, the clothes you wear, the words you choose, how you walk, your tone of voice, opinions and attitudes, and the brands you use say something about who you are.

Brands dominate design culture

Darren Taylor and Mark Schreiber point out four key reasons why branding has become so important in the 21st century, in their book “Rebranding Branding”:

The rise of corporations—branding became a necessity for companies to differentiate themselves from the competition.

The speed of innovation—changing tastes, opinions, ideas and preferences reward the most perceptive and responsive brands. Hippies wore jeans as a fashion statement which drove demand for Levi’s.

Globalization—unbranded products and companies become irrelevant and virtually extinct due to the availability and preference for global brands.

The end of information asymmetry—companies no longer control the media channels. Social media platforms have shifted the power to people. Companies no longer own brands, customers do.

Do personal brands matter? Consider the following:

• Apple has 8.7m followers - Tim Cook has 13.7m followers
• Tesla has 18m followers - Elon Musk has 116.2m followers
• Virgin has 250.6k followers - Richard Branson has 12.6m followers

Whether you’re looking to build authority, create an audience for your course or book, generate thought leadership, become a sought after public speaker, or build community, be intentional in how you show up. Start crafting your personal brand. We’ll help.

In this workshop, you’ll learn how to:

• Find your 2-word brand
• Use your brand to find and frame powerful stories that connect you to your audience/tribe
• Tell your origin, defining moment, and transformation story even if you don’t think you have an interesting story to tell
• Learn to tap into an infinite well of stories and be able to tell them powerfully
• The four traits of attractive character (Russel Brunson “DotCom Secrets”)
• Use “unpopular opinions” to build a loyal following
• Incorporate the 3F’s in your content (Facts, Fun, Feelings)
• Content writing tips designed for easy consumption and high engagement
• Never wonder what to make with my writing prompts
• Use Amazon to generate content ideas

• Individuals looking to build their personal brand and increase their online presence by creating engaging content to connect and build an audience
• Entrepreneurs, designers, creatives, artists, influencers, writers, social media managers, and those seeking to establish themselves as thought leaders in their field

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Location/Venue

The Loading Bay | Techsapce

25 Luke Street

Shoreditch, London, EC2A 4DS

Schedule

• 8:30am Check-in (Local Time)
• 9am–6pm (8 hour workshop time)
• 15 minute breaks (2)
• 30 minute lunch (Included)

FAQs

Are there any ticket discounts?

• Futur Pro Members get 30% off, 15% off for video tier pro members.
• Multi-workshop - Attending more than one workshop?
• Groups of 3 or more - See tickets labeled "Group 3+"
• Contact support@thefutur.com for discount codes if you qualify.

Is my ticket refundable?

• Ticket purchases are refundable only for special cases after Jan 30, 2023

Will these workshops be recorded or live streamed? Will they be published?

• We will be recording these workshops for short video edits that we will post on our social media channels.
• The workshops will not be live streamed.
• The workshop recordings will not be available for review or online sale.

What else is included?

• Coffee/tea/water/snacks
• Lunch
• Worksheets
• Shared cloud-document for group notes
• Separate Meet-ups TBD

Testimonials

"It was a treat to attend the Chris Do workshop in Sydney. A great opportunity to step out from the day-to-day and listen to a world-class expert, who prompts you to look at things differently, remind you to never undersell experience and efficient processes as telling a good story along the way."

—Julie Furlong - CEO & Founder | Bespoke Marketing Strategy

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"We filled the front rows, with our minds burning to learn and notebooks at the ready. At times the room was full of tension, confronting lessons, Chris was direct, energetic & passionate about helping creatives.

If it were not for him, I would not have had the privilege to work with global brands like @CultureKings and @CocaCola."

—Dain Walker - Founder & Principal | rivyl Branding and Design

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"They don’t teach you this stuff at Uni, but as a business owner, entrepreneur (or practitioner for that matter) we are all in the field of marketing - helping people solve a problem, their problem. And it’s not about selling, lying or manipulation. It’s really about having a simple, genuine conversation, H2H (human to human)."

—Aldrin (Buzz) Ocsing - Physiotherapist | Pro Form Physiotherapy

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"It was truly an innovative & eye-opening workshop that provided each and every attendee with an inventory of information regarding business, entrepreneurship, creativity and philosophy too. Should you get the chance to participate—we highly suggest you do so!"

—Anthony Mayer - Founder & Director | Online is Easy

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"Just spent an incredible day learning from @theChrisDo at his Brand & Business Bootcamp. My head is full of new ideas and concepts it could explode! This man is an absolute gift to creatives in business who I have learned so much from over the years. If it's one thing I learned from today, it's that I'm not thinking big enough. So I guess it's time to 10x this popsicle stand."

—Melissa Martin - Photographer & Personal Branding Guidance

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"What an absolute joy it was to learn from this man yesterday. The biggest takeaway was learning to ask more questions and shutting up. I recommend his content to anyone in the creative industry in particular. But honestly his techniques can be used for anything."

—Brok Neilsen - Managing Director | Together Agency

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"Let me tell you, there are not many people I could sit for 6 hours straight and listen to speak, but Chris is one of them. Honestly, lately I have been feeling pretty defeated in my business and have had moments where I thought I should just give it up and go back to working for someone else. Today, my mindset changed completely. I am more motivated than ever.

So, thank you for all of the education and knowledge you provide, and the way you impact peoples lives!"

—Kate Walsham - Branding Designer | Two Creativ

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"Chris is a big inspiration because pursuing a career in creativity, especially as an Asian, is often met with stigma. Thanks for showing us creatives what’s possible and to value ourselves more. I also got some great insights into sales (an area I would often neglect) and learning about H2H (human to human) interaction."

—Kim Tran-Flores - Modern Calligraphy Artist | kimlligraphy

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"Chris shared >that< he started his YouTube channel at the age of 42 in 2014. He now has over 2 million subscribers, sharing it’s never too late to start: If you still have air in your lungs, blood in your veins, you have not missed your shot."

—Leanne Hughes - Business and Performance Consultant

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