Chris is the former Executive Creative Director of Blind, a global brand strategy consultancy, and the CEO of The Futur, an online education company. Chris Do is renowned for his incisive knowledge and unorthodox, no-holds-barred style of teaching.
Across two immersive days, this workshop will give you an intimate, step-by-step walkthrough of brand strategy. From concept to completion, learn how to transform any company into a market leader. Experience the unique opportunity to get hands-on, applying these strategies in real time, under the guidance of an industry veteran.
Here's what you can expect:
- A deep dive into the heart of brand strategy and why it's crucial in today's dynamic design landscape.
- Unique insights into how brand strategy shapes perception, drives consumer behavior, and influences success.
- Hands-on exercises to develop your strategic thinking, with individual guidance from Chris Do.
- The opportunity to network and collaborate with like-minded professionals.
- Come away with a toolbox full of new techniques, a fresh perspective on your work, and the confidence to deploy effective brand strategy.
There are only a limited number of spots available, and they’re expected to sell out fast. Don't miss out on this opportunity to learn from one of the best in the business and truly revolutionize your approach to design.
In this workshop, you’ll learn how to create:
- Buyer Personas
- Task/Gap/Opportunities Map
- Impact/Effort Graph
- Customer Journey Map (AIDCA)
- Brand Attributes
- Positioning Statement
- Visual Design Prototyping
- Brand Voice
Who is this for?
- Designers and creative professionals looking to level up their skills in the field of Brand Strategy to go beyond "just visuals", and earning a seat at the table.
- 3-5 years as independent business owner recommended
Schedule:
- Oct. 30, Day 1 of 2 : 8:30am check-in, 9am–6:30pm
- Oct. 31, Day 2 of 2 : 8:30am check-in, 9am-6:30pm
- 15 minute "tea" breaks (2 each day)
- 60 minute lunch (Included both days)
Sponsored by
