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Brand Strategy Fundamentals


about the event

Bridge the gap between the customer's perception of a brand and how the company wants to be perceived in this step-by-step workshop.

Join us!


Get paid to think before you design anything.

You’re ready to jump into brand strategy and take your creative talents further. But where do you start? In this workshop, you’ll get a step-by-step guide through the fundamentals of brand strategy, marketing, user research, and design thinking so you can build exceptional brands for your clients and turn their customers into true fans.


Bridge the gap between design, business, and marketing.

Your role as a brand strategist is crucial to determining a company’s success in the marketplace. By the end of this interactive workshop, you’ll be equipped with a thorough framework to understand the ins and outs of a brand strategy, and how to facilitate strategy workshops with clients. Get ready to blend your skills as a creative and strategic thinker to help your clients go further.

Facilitate brand strategy sessions with confidence and be seen as a valued business partner.

Research ideal users and customers to create a brand they’ll instantly connect with and keep coming back to.

Provide more value to clients with a clear plan of action throughout the entire brand strategy process.

Explore the current market and identify competitors to position the brands you create above the rest.

who this is for

This workshop is for creatives who are ready to offer brand strategy and get paid to think.

Go from order-taker to business partner and solve real business problems with your clients. Anneli’s framework will give you the knowledge and confidence to facilitate brand strategy workshops and guide your clients to exceptional results:

  • Designers
  • Brand Strategists
  • Marketers
  • Creative Entrepreneurs

Workshop Outcomes

  • Understand Brand Strategy (without buzzwords)
  • Introduction to facilitation
  • A framework for presenting and doing Brand Strategy
  • What you need to become a Brand Strategist
  • Understand the importance and practice of research

I loved the workshop. Anneli is able to demystify the process of a strategist in a compelling way. I love the research component and learning applicable exercises to use with my clients. Definitely recommend it.

Martha Cristina Garza
Luxury Brand Strategist

It was an amazing workshop that gave me a lot of clarity on the different stages of executing brand strategy. Absolutely loved the engaging exercises coupled with some valuable tips to be a better facilitator which has greatly enhanced the strategy workshops I do for my clients.

Muhammed Faraz
Co-Founder & Chief Brand Strategist, Outta The Box

I’m super grateful to Anneli and The Futur for their online Brand Strategy workshop. I loved it, we had such a blast! After it was over I just slept for two hours because I couldn’t stop thinking about what I had learned and who I could help. The course gave me the knowledge, confidence and a framework that I can follow, as both a consultant and in-house marketer.

Jude Young
Marketing & Communications Manager, The Esther Foundation

Anneli's Brand Strategy workshop was highly visual, which helped to process the information easier. She delivered interactive exercises putting us into the mindset of a Brand Strategist, the hands-on approach helped us understand what is involved plus how to be observant and curious. I learned research tactics, how to study human beings, ask valuable questions, and use the empathy map to collect information for strategy and style scapes. The action I'm taking is to apply this to my offer I'm building for further practice.

Christina Testana
Graphic Designer & Illustrator, Christina Testana Design

Meet the Instructor

“I’m sharing the exact framework I’ve used for 15 years as a strategist with a focus on brand development, marketing, and branding.”

Anneli is an award-winning Brand strategist based out of Stockholm, Sweden. With her 20+ years of experience in Brand strategy, design thinking, and marketing she has a unique positioning in the market. The experience is coming from working with a wide range of brands of different sizes and forms. From international brands like Coca-Cola, Levi's, Polaroid, John Deere, and Volvo to innovative organic food brands from Sweden with a focus on sustainability.

She also has experience from being Chief Brand Officer and Chief Marketing Officer at Lantmännen, a multi-billion-dollar company and northers Europes leader in agriculture, machinery, bioenergy, and food products. Lantmännen got awarded The most sustainable brand in Sweden in 2014 and 2019.

what’s inside

Go from order-taker to strategist and increase your value as a creative.

Brand Strategy Basics

Understand the difference between branding and brand strategy in this step-by-step workshop. Go through the fundamentals of the brand strategy process to define a brand story, the mission, vision, and values, target customers, and more.

Facilitation Skills

Learn how to ask the right questions in client-facing meetings. Anneli’s framework will show you facilitation exercises you can practice to confidently guide your clients through the brand strategy process.

Connect with Ideal Customers

Define the vision, goals, and attributes of the brand to build trust and connect with ideal customers, and what steps you need to take to get there.

Details & Logistics

Date & Time:

February 25, 2021 at 8:00AM-1:00PM PST

Length & Format:

Approximately 5 hours. Digital video conference hosted on Zoom, online only.

Live Attendance: 

We recommend attending the workshop live, but you are not required to do so. You will have access to a video recording of the workshop, which will be uploaded on our academy at one week after the event.

How To Prepare:

  • Have water on hand: it's important to stay hydrated!
  • If you'd like the instructor to be able to see you, make sure your webcam and microphone are in good working order.
  • There will be interactive group exercises so prepare to interact with attendees. No obligation to participate - We understand some of you may not be able to actively participate.

Last workshops sold out within 48 hours. Register for Brand Strategy Fundamentals with Anneli Hansson.

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