Bridge the gap between the customer's perception of a brand and how the company wants to be perceived in this step-by-step workshop.Join us!
You’re ready to jump into brand strategy and take your creative talents further. But where do you start? In this workshop, you’ll get a step-by-step guide through the fundamentals of brand strategy, marketing, user research, and design thinking so you can build exceptional brands for your clients and turn their customers into true fans.
Your role as a brand strategist is crucial to determining a company’s success in the marketplace. By the end of this interactive workshop, you’ll be equipped with a thorough framework to understand the ins and outs of a brand strategy, and how to facilitate strategy workshops with clients. Get ready to blend your skills as a creative and strategic thinker to help your clients go further.
Facilitate brand strategy sessions with confidence and be seen as a valued business partner.
Research ideal users and customers to create a brand they’ll instantly connect with and keep coming back to.
Provide more value to clients with a clear plan of action throughout the entire brand strategy process.
Explore the current market and identify competitors to position the brands you create above the rest.
Go from order-taker to business partner and solve real business problems with your clients. Anneli’s framework will give you the knowledge and confidence to facilitate brand strategy workshops and guide your clients to exceptional results:
I loved the workshop. Anneli is able to demystify the process of a strategist in a compelling way. I love the research component and learning applicable exercises to use with my clients. Definitely recommend it.
It was an amazing workshop that gave me a lot of clarity on the different stages of executing brand strategy. Absolutely loved the engaging exercises coupled with some valuable tips to be a better facilitator which has greatly enhanced the strategy workshops I do for my clients.
I’m super grateful to Anneli and The Futur for their online Brand Strategy workshop. I loved it, we had such a blast! After it was over I just slept for two hours because I couldn’t stop thinking about what I had learned and who I could help. The course gave me the knowledge, confidence and a framework that I can follow, as both a consultant and in-house marketer.
Anneli's Brand Strategy workshop was highly visual, which helped to process the information easier. She delivered interactive exercises putting us into the mindset of a Brand Strategist, the hands-on approach helped us understand what is involved plus how to be observant and curious. I learned research tactics, how to study human beings, ask valuable questions, and use the empathy map to collect information for strategy and style scapes. The action I'm taking is to apply this to my offer I'm building for further practice.
Anneli is an award-winning Brand strategist based out of Stockholm, Sweden. With her 20+ years of experience in Brand strategy, design thinking, and marketing she has a unique positioning in the market. The experience is coming from working with a wide range of brands of different sizes and forms. From international brands like Coca-Cola, Levi's, Polaroid, John Deere, and Volvo to innovative organic food brands from Sweden with a focus on sustainability.
She also has experience from being Chief Brand Officer and Chief Marketing Officer at Lantmännen, a multi-billion-dollar company and northers Europes leader in agriculture, machinery, bioenergy, and food products. Lantmännen got awarded The most sustainable brand in Sweden in 2014 and 2019.
Understand the difference between branding and brand strategy in this step-by-step workshop. Go through the fundamentals of the brand strategy process to define a brand story, the mission, vision, and values, target customers, and more.
Learn how to ask the right questions in client-facing meetings. Anneli’s framework will show you facilitation exercises you can practice to confidently guide your clients through the brand strategy process.
Define the vision, goals, and attributes of the brand to build trust and connect with ideal customers, and what steps you need to take to get there.
February 25, 2021 at 8:00AM-1:00PM PST
Approximately 5 hours. Digital video conference hosted on Zoom, online only.
We recommend attending the workshop live, but you are not required to do so. You will have access to a video recording of the workshop, which will be uploaded on our academy at Teachable.com one week after the event.