There's a good chance you find yourself here because you love to solve complex problems through your creativity, and you want to pivot to more strategic work.
You don't need to be a brand strategist to provide strategy services. Design thinking is not only a framework, but it is also a mindset. It's not about selling your logo, video, or illustration alone, it's about solving your client's needs through a creative process. A process you invite your client into and along the way, becoming their trusted advisor.
If you narrow down your target, you'll be able to speak to leads in a more authentic way. They'll feel understood. They'll feel taken care of.