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Clients are looking for you right now. But how will they find you? Two words- meaningful differentiation. Learn the strategies to position your business in a way like no other and attract more qualified leads at a higher price premium.
Beginner to intermediate
None
Launch your new service-based business, or scale your current agency, with well-defined positioning and lead generation strategies.
Taken directly from The Futur™’s flagship program, Business Bootcamp, this course guides you through the positioning strategies needed for your service-based business to emerge as the leader in your industry, just like these Bootcamp Alumni.
Lean into your expertise
Focus on where you already shine. Chris will share exercises to help you determine where your expertise lies and share strategies for boosting your reputation so you become an obvious choice to leads.
Determine Your Smallest Viable Audience
It’s time to find your Goldilocks spot. Not too big of a market, and not too narrow. Find the market for your service that’s just right.
You want to be where your people are
Know where your clients are hanging out so you can go to them instead of relying on clients randomly finding you.
Capitalize on Opportunities
Who’s your competition? Who are they neglecting? What opportunities are they missing out on? Work through exercises with Chris to develop a space that your business will dominate.
Map out your customer journey
Develop a roadmap that will turn prospects into clients through permission marketing strategies without an ad-spend budget.
Lean into your expertise
Focus on where you already shine. Chris will share exercises to help you determine where your expertise lies and share strategies for boosting your reputation so you become an obvious choice to leads.
Determine Your Smallest Viable Audience
It’s time to find your Goldilocks spot. Not too big of a market, and not too narrow. Find the market for your service that’s just right.
You want to be where your people are
Know where your clients are hanging out so you can go to them instead of relying on clients randomly finding you.
Capitalize on Opportunities
Who’s your competition? Who are they neglecting? What opportunities are they missing out on? Work through exercises with Chris to develop a space that your business will dominate.
Map out your customer journey
Develop a roadmap that will turn prospects into clients through permission marketing strategies without an ad-spend budget.
This course is for any designer looking to understand type to improve their layout and design skills.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
Whether you're just launching your service-based business or scaling your agency, this course will make it easier for you to get found, and once you’re found, give leads a reason to care.
One of the things that was missing from my flagship program, Business Bootcamp, was the ability to find clients. You can be an expert at sales and negotiation and pricing, but those skills are irrelevant if you aren’t generating a consistent stream of qualified leads.
So I did a deep dive and made sure that my own strategies for attracting clients aligned with today’s marketing thought leaders. And my theories were confirmed- you need to be super specific about who you are, who you serve, and why it should matter.
If you narrow down your target, you’ll be able to speak to leads in a more authentic way. They’ll feel understood. They’ll feel taken care of.
So don’t be afraid to make the difficult business decision of specializing. Make a commitment to serving a very specific industry with a very specific type of service. This is how you’ll gain authority, build expertise, and grow your business.
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur™—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.
Go from the world’s best kept secret to the booked-out-go-to in your industry. Get access to positioning and lead generation strategies based on decades of agency experience and marketing expertise.
General overview
Positioning and Lead Generation
Build awareness for your services, market to a global audience, and command a price premium through strategic positioning and lead generation.
- 43 Videos
- Over 5 hours of content
- Workbook PDF
- Exercises and Prompts
- Additional Resources List
- Lifetime Updates
