Creative Brief Questionnaire

Ask the right questions, design with confidence

Knock your next identity design project out of the park! Ensure you’re hitting your clients’ goals, requirements, and preferences before you start designing with this set of questions written to set you up for success.

  • Downloadable and reusable PDF
  • Clarifying list of questions
  • Kickoff projects with confidence
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Creative Brief Questionnaire

What's Included
About the Author
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Tired of Miscommunication and Endless Revisions?

How often do you find yourself revising a logo because the client wasn’t clear about their vision? Without the right questions, miscommunication happens, leading to wasted time and frustration. Guessing your client’s needs can result in missed details and endless changes. In a competitive design world, you can’t afford that.

Get Clarity, Deliver Stronger Designs

With this questionnaire, you’ll have a clear roadmap for each project—eliminating guesswork and reducing revisions. You'll know exactly what your client expects, allowing you to design with confidence and deliver logos that align perfectly with their brand.

  • Key questions to clarify project goals
  • Insight into client expectations
  • A streamlined process to prevent miscommunication
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meet the author

This Workbook was created by Chris Do

As the Founder and CEO of The Futur and Blind, Chris has over 27 years of experience in brand design, strategy, and consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks. He is passionate about helping people realize their value and communicate it to others, whether through design, content, education, or coaching.

He is also a sought-after public speaker and mentor, delivering keynote speeches, workshops, and courses at various events, conferences, and organizations around the world.

His mission is to empower the next generation of creative entrepreneurs and leaders to achieve their full potential.

Meet Chris

Ready to Improve Your Logo Design Process?

Ask better questions, deliver better designs, and wow your clients.

  • Downloadable and reusable PDF
  • Clarifying list of questions
  • Kickoff projects with confidence
Sign Up & Download

Get a deeper dive with these recommended courses, templates & tools

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The item’s description. You need to dig deep and figure out what goals need to be met, where this logo’s going to live.

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