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Brand Strategy 05: Positioning- How to Stand Out with Anneli Hansson
 

Brand Strategy 05: Positioning- How to Stand Out with Anneli Hansson

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Anneli Hansson
Published
June 13, 2022
Brand Strategy

Positioning is the most important step in Brand Strategy. It’s the place your brand have in people’s mind and heart. The brand needs to stand out, otherwise it will drown in a sea of sameness and you will have to compete with price. How do you find a subcategory with no competitors?

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