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Brand Strategy 03: Brand Culture, Values & Personality- How to Connect with Anneli Hansson
 

Brand Strategy 03: Brand Culture, Values & Personality- How to Connect with Anneli Hansson

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Anneli Hansson
Published
May 16, 2022
Brand Strategy

People connect with people, not with companies. That is why we want to give the brand a soul and a personality. This comes from within the company. The culture sets the tone and I will show you how you can destille the culture and value to a brand personality. How do you want your brand to be percieved?

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