Secrets to LinkedIn Content Creation — Content System & Carousel Design

Great call from Pik! Topics covered: 1. Briefly share my LI journey 2. Share my LI content system 3. Carousel design tips

Growing an Audience Through Consistent LinkedIn Content Creation

Pik's Journey with LinkedIn Content Creation
- Kung Pi started creating LinkedIn content in 2020 as part of a 100-day content challenge  
- She struggled at first with coming up with daily content and only posted 2.5 times per week
- In 2021 she tried posting more consistently but with "lazy content" like event calendars which didn't perform very well
- By the end of 2021 she committed to daily posting and saw great results over 4.5 months with her audience growing from 2,300 to 7,800 followers
Consistency is key to success - don't give up, keep improving your process over time

Keys to Creating Consistent Content
Mindset
- Commit to your goal of daily posting
- Believe the process works with persistence
Delegation  
- Outsource non-essential tasks so you can focus on content creation
Planning
- Batch create content 1-2 months in advance for scheduling flexibility

Developing an Effective Content Pillar and Idea Generation System

Define Your Content Pillars
- Choose 2-5 topics that relate to your expertise, industry and interests
- Examples: Design, Branding, Fintech, Startups, Women Entrepreneurship

Generate Content Ideas
- Read widely in your niche for inspiration
- Draw on past work and client experiences
- Leverage personal stories which tend to perform well
- Keep a running notebook of ideas

Action Steps:
- brainstorm 2-5 initial content pillars
- start a dedicated "ideas" notebook

Keep it Simple and Scannable
- Limit each post to one main idea  
- Use short sentences and paragraphs
- Break up blocks of text

Action Steps:
- Apply the MIMC method to an idea from your notebook
- Have someone test the readability of your written sample

Designing Visual Carousel Content

Carousel Design Process:
1. Lay out your written content  
2. Add images last - content comes before aesthetics
3. Schedule posts in advance for consistency

Make it Easy to Read
- Break up first 3 lines which are prominently displayed
- Use white space and formatting to guide the eye

Action Steps:
- Select a written sample and mock up a carousel design
- Send to a friend for feedback on visual readability

Growing Your LinkedIn Audience

Consistently Post Great Content
- Share at the same time each day for predictability
- Cross-post your content to other relevant networks  

Engage With Your Community
- Pose discussion questions to generate comments
- Reply to comments to build rapport  

Action Steps:  
- Set a fixed weekly posting schedule
- Experiment with different types of discussion prompts

Final Summary
Through perseverance and continual refinement of her process, Kung Pi Liu grew a highly engaged LinkedIn community. Her story demonstrates that consistent, high-quality content focused on your expertise can achieve great results over time through strategic LinkedIn community engagement. Commit to the fundamentals - clear pillars, regular ideation, simple writing and visuals, and audience interaction. Continuous learning and adaptation are key to success in content marketing.

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