Licensing Your Work

Anthony banks saidto everyone, Rachel,I've never heard of a successfullocal licensing agreement, onlyhorror stories from clients.I have I know people who havelicensed their logo before,and then I get thebest deal ever.I wish I could do that everysingle time with my clients.So nothing is possibleuntil it is possible.We all know that,right, we all believeyou can't run a mile underfour minutes and somebody diesand then everybody does it.I know somebodytwin designers whothey were designing somethingfor a broadcast networkand they were kind ofchoking on the budget.That will licensethe logo to you.Fine, it's great, fantastic.Let's do that, and they'vebeen paying for it eversince, it's been fantastic.Think about that.So the next time a clientpushes back on logo, just say,you know what, I understand.And price, is this, butlet's get really creative.What if we.That licensing deal.So I know you can't affordto pay me the $10000,but you can afford to pay to.Why don't we do alicensing deal every yearyou use it, you pay me to.And you work out the terms forthese uses and your own IP,you own the logo,and the funny thingis the longer theyuse it, the more it'sgoing to be valuable to them.Think about that, soget really creative.Use your creativityfor more thingsthan just making visuals, right?Use your creativityto negotiate a deal.Right?Oh Yeah.You know, let's try this.What if you gave me 2008$1,000 worth of productbecause the only costyou 25% of that anyways?Fantastic you get$8,000 worth of cameras.You get $8,000worth of whatever.And even if you can't use it,you can gift it to somebody.But at least you're notaccepting it for the twothat they're willing to pay you.