Lead Generation Support with Chris Do

The focus was on enhancing lead generation and marketing strategies. Pro Members shared their challenges in reaching target audiences, with particular emphasis on refining outreach methods and content personalization. Chris Do advised on the importance of a strong lead magnet, understanding the audience's needs, and the power of direct inquiries to track lead sources. The "core 4" strategy was introduced for nurturing leads, while niche targeting and the potential of referral systems were highlighted. Discussions also touched on the benefits of a subscription-based model over traditional retainers, aligning services with global business objectives, and the importance of defining clear offers to attract and retain clients.

highlights:
- Lead generation and personalized marketing strategies.
- Chris introduced the "core 4" lead nurturing strategy and recommended asking clients about their discovery paths.
- The necessity of a compelling lead magnet with clear results and guarantees was emphasized.
- Niche marketing, with a focus on understanding and solving specific audience problems.
- The power of referrals Chris Do providing a template for effective referral requests.(see below)

How to ask for a referral from “Exactly What to Say” by Phil Jones.

When people say “thank you” ask for a referral. This is the time to do it since they are grateful and in a positive emotional state.

“You wouldn’t happen to know… just one person, someone who, just like you… would benefit from (specific benefit or positive experience they have just thanked you for).”

Then be silent.

“Don’t worry. I’m not looking for their details right now, but who was it that you were thinking of?”

“You couldn’t do me a further favor, could you? Next time you see (person), could you share with him/her a little bit about how it was doing business with me and see if he’s/she’s perhaps open-minded about taking a phone call from me to see if I can help him/her in the same way I helped you?”

“Would it be okay if I gave you a call next week to find out how the chat with (name) went?”

Call (1 week later):
“I’m guessing you didn‘t get around to speaking to (name)?”

Resources:
Book:

Exactly What to Say: The Magic Words for Influence and Impact Paperback
by Phil M Jones (Author)