ProMotion: Designing for Social Change: Unlock Opportunities for Income and Impact with Dana Middleton
In this workshop, "Designing for Social Change: Unlock Opportunities for Income and Impact," we'll explore how creative fields, from marketing to video production, can power societal transformation. We'll unpack the importance of human-centered design, inclusivity, and accessibility, and shed light on the increasing demand for such socially responsible work. Time permitting, we'll end the session with a hands-on activity where participants brainstorm a creative project aimed at addressing a chosen social issue, effectively putting theory into practice.
Dana Middleton is an integrative impact designer, social epidemiologist, and “empathetic alchemist” with an interdisciplinary background that includes public health, human-centered design, marketing and strategic branding, health communications, and instructional design. She is driven to help corporate leaders navigate the complexities of social change and turn challenges into opportunities for impact, blending artistic creativity with scientific, data-driven methodologies in her approach to impact design.Dana is the founder of Compositions, an integrative impact strategy and design firm that helps HR professionals leverage their corporate brand strategy to transform existing responsibility efforts into authentic and sustainable impact experiences.A Public Health doctoral candidate, with a Master of Liberal Arts in Social Sciences & Instructional Design/Education, and a Bachelor of Science in Public Health Education, Dana's academic background enriches her understanding of social change dynamics. With an AHA Credential in Diversity Management, certifications in Brand Strategy, Social Justice Leadership, BEAM Administration & Management for Public Health, Strategic Healthcare Marketing, and Professional Certified Marketer/Marketing Management (PCM), Dana stays ahead of industry trends and enhances her ability to support equitable impact advancement.Beyond her client work, Dana actively engages in the social impact community. She serves on the Board of Directors for the Social Marketing Association of North America and collaborates with influential organizations like the American Hospital Association's Health Equity Influencers Roundtable, the Black Directors Health Equity Agenda, the American Public Health Association, and Social Value International.