Learn the Conversation That Lets Your Prospects Price Themselves
A free, live 4-hour workshop with Chris Do on the value conversation: the questions that uncover what your work is really worth. Stop quoting numbers and start leading a conversation where the buyer names the value first.
OVERVIEW
WHAT YOU’LL LEARN
In four hours, you'll learn how to:
- Lead the value conversation, shifting the discussion from "what does it cost?" to "what is it worth?"
- Anchor the price so the first number in the room works for you
- Define success metrics with the prospect so value becomes measurable
- Let the prospect price themselves, because when they name the value, they stop negotiating against it
YOUR HOST
Chris Do
Emmy-winning designer, educator, and founder of The Futur. Chris has spent the last two decades helping creatives build careers on their own terms.
KIND WORDS
“When I met Chris, I had 350 followers and no clue how to create content. Today, I have 222K. But the real transformation isn’t just in the numbers. Chris helped me find my voice, trust my expertise, and have the courage to be seen. I’ll always be grateful for that.”
“I’d happily fly another red eye across the country from NYC just to rewatch that presentation. Was the best speaking I’ve seen in all my 20+ conference years.”
“You have forever changed how thousands of people think, speak, and act because you permanently changed how they saw themselves, their work, and the world.”
“Every time I see one of your clips, I feel like I’ve just been punched in the brain—with clarity. You’ve built something rare: a brand that doesn’t just say things, it teaches people to think differently.”
QUESTIONS?
Is this live or recorded?+
Live. Chris teaches in real time and you’ll practice along in the chat.
Will there be a replay?+
Yes. Registrants get access to the replay for 3 weeks after the live session. But the practice happens live, so attend in real time if you can.
What time is it in my time zone?+
9am to 1pm Pacific, which is 12pm to 4pm Eastern and 5pm to 9pm in the UK. Zoom will show your local time when you register, and the reminders will too.
Four hours is a long time. Do I need to stay the whole time?+
The session builds step by step, so each part depends on the one before it. Show up for all of it if you can. There will be breaks, and the replay covers you if life interrupts.
Who is this for?+
Creatives, entrepreneurs, and coaches who struggle to talk about money. If you freeze when someone asks for a price, or you know you’re undercharging but don’t know how to fix it, this is for you.
Is this a pitch for something else?+
The webinar teaching stands on its own, but we’ll share details about our upcoming Business Bootcamp cohort for anyone who wants to go deeper. No obligation either way.
I registered but did not get a confirmation email. What do I do?+
Check spam and promotions for an email from Zoom. Still nothing? Email support@thefutur.com and we’ll get you sorted.
Save your seat
Free, live, and worth showing up for. Sign up, then grab your Zoom link.