How To Create the Life You’ve Always Wanted (With Jodie Cook)

I believe that everyone has a personal success system once you find yours you can apply it to every area of your life I think since we last spoke we've quadrupled coaches wow I don't know anything about powerlifting so when it comes to powerlifting the idea is to hit personal best personal records hey Chris you should really be an Olympic weightlifter what's the thing that Springs to mind as being your biggest success when kir says you should do public speaking I'm like I wanted to vomit what's your success system this episode's getting deep everybody I think step one for my success formula I have no idea what the other steps are but Step One is what is up everybody Jody reminded me that it's been almost a year or maybe a little over a year since we last spoke I enjoyed our conversation so much that I invited her back welcome back Jody hey thank you so much for having me back of course now since then you've written um at least two articles about some things that we've done and created some really incredible AI prompts and I think it's really helpful and useful people actually just do it can you tell us a little story about how the Forbes article thing came about about how I got to be a contributor or about how I got to write about you no about how you became a contributor yes so it was because I met the editor at an event at a Forbes 30 under 30 event and she said that she was launching a contributor thing and I got her email address and followed her up and followed her up and followed her up and followed her up until she let me be a contributor but I was at that event because I'd made the Forbes 30 and the 30 list and I had made that list because I'd written a series of children's books or co- wrest a series of children's books around giving six to nine year olds entrepreneurial Role Models so that when they got to the right age where they were deciding about their career they could choose self-employment as a potential career in their future rather than just get a job like everyone else is doing I won't talk to you about children's books in a second but in case people didn't catch that first episode can you give us a quick Refresh on who you are and give us the update as to what has happened in the last year yes absolutely I am founder of Coach boox Ai and we make AI coaches based on real coaches and real consultants and they generate leads from Their audience they coach their clients when they're not around and some of them actually charge for access to the AI version of them which seems like we're we're somewhere in the future I did we did not think that that would be possible but it is um and then I'm a senior contributor for Forbes on the topic of AI and Entrepreneurship I previously built and sold a 20 person social media agency that was between the ages of 22 and 32 and then I wrote a book called 10year Career all about that Journey because it was kind of a lifestyle business at the same time and then I compete internationally in powerlifting which is squat bench press and deadlift I'm fully nomadic and I've lived in 35 cities in the last 10 years and if you're listening to us on the podcast you'll know what I'm talking talking about I guess if you're watching Youtube but you can see the delts and the traps on jod here you know she does powerlifting look at the the arms on you oh my gosh now I want to Circle back with you on this whole children's books thing and I I just came to this realization recently that I was enamored with books as a child just the smell the design and because they're mostly Illustrated children's books it was very easy to consume and and I I guess I I lived in the world of my imagin between the pages and kind of filling that in more recently I thought about it this way that children's books actually aren't for children they're adults who are trying to send a message back in time to their younger self and trying to impart some life lesson wisdom to them especially the books that are really really good uh one example one shining example for me the gold star shell Silverstein or Silverstein his his his book like the missing peace and The Giving Tree I feel like so deeply therapeutic and I was thinking about how content creators tend to over complicate their messages and and put too much in when in fact if you could just reduce it down to that to the point in which like a 7 or nine-year-old child could read and learn A Life Lesson I think you've done something really good uh I just wanted to get your your reflection on or your reaction to that thought I totally agree with reducing it down to what a can understand it's actually a prompt that I will use if I'm in chat GPT or in Claude I will say explain this to a six-year-old or write at a fifth grade level and trying to get it as simple as possible because I think what we were taught at school about how to write it was all formal and use big complicated words and try and sound more clever but for online writing and for getting you a real message across you want to be as simple as possible and you do not want to use complicated words or things that you wouldn't say in real life so it's big what do you think that is besides the way that we're taught to write is there's something else going on that we're carrying into adulthood that allows or gets us into the Rhythm or a habit of writing in a way that no one talks like that like when you were to when if you if you read your words out loud it just like who is talking right now that doesn't even sound like me yeah stop it you always when to hit someone over their head and say right regenerate it's wrong yeah maybe it's well I guess writing writing is communication and talking is just communication and the whole point of it is that we get on a level with people and we find things in common because it's an evolutionary thing that we want to like we we work in tribes and we look after each other so I feel like if you use complicated words you're almost saying well I know this word but do you know this word and maybe they don't so it's I think it's kinder to use just simple words for everyone and also because I travel a lot I'm often in different countries where people where English isn't their first language or where I'm trying to speak Spanish and failing miserably so you kind of do simplify your language and you realize just how much faster it is to get on with someone when you speak compassionately and you say something in the way that they're going to understand even if it makes your your accent sound a bit silly because you're trying to say it in a way that makes the most sense to someone where English isn't their first language so I think it's all a communication thing oh I never thought of it that way if you're a citizen of the world kind of a digital Nomad is the term is being used you're encountering lots of different cultures and it's quite interesting how much we can communicate with gestures or or non-verbal cues but then we have to make sure what we're saying is being received in the way that we intended so if we use big $6 words and all of a sudden it's like wait they don't understand and we're just flexing on people and the communication breaks down so that's a great exercise get out there in the world meet people from different cultures and it'll change the way that you communicate right I think it's in the book The Alchemist where they talk about the language of the world and I feel like I experience the language of the world all the time because right now I'm in Barcelona and in the gym most people speak Spanish but fairly good English at the same time I can speak a bit of Spanish and so when we're communicating it's kind of fang English the mix between Spanish and English but it's it doesn't really matter what you say it matters more how you say it and because everyone's so friendly and it's like do you need this bar do you need these weights are you using this area can I use this stuff to you all that stuff it doesn't really matter the words that you're saying because you know like you're in the gym there's only there only a set of things that you actually say but what matters the most is that the is the energy that you are like conveying while you're saying the words so much more yeah so the the depth of conversation that you're having your gym is limited to are you using this can I use this are we good am I in your way right so they're not going to ask you about your personal success system are they they are not no it's very much like um it will be kind of Spanish Spanish Spanish Spanish deadlift Spanish Spanish Spanish Spanish H I'm walking and you kind of know roughly what they're saying so then it's fine well let's get to the the topic at hand here what you want to talk about the thing I'm excited to to learn from you is this idea of your personal success system what is that and what does it entail I believe that everyone has a personal success system I think no two systems are the same but I think once you find yours you can apply it to every area of your life and you can achieve anything you want that's a BAL primer that's a big claim there oh my goodness so okay so billionaires have success systems people that you have definitely heard of have success systems so I'll tell you about a few of them and then you might start thinking of yours as you're hearing theirs but Taylor Swift start with Taylor Swift so she her success system is that she goes on dates and funny things happen so guys say silly things to her funny circumstances happen and she talks to her friends about them and when her friend goes H that happened to me too I didn't realize it happened to you or when her friend goes like oh my goodness I can't like I can't believe that happened like when they're kind of amazed at it then she will write a song about that thing so she kind of makes fun of herself in songs and that's pretty much how she knows that the song will resonate and it's how she she's had hit single after hit single after hit single just by following that exact process so then Jeff Bezos has got a personal success system and his is or his was when he was CEO of Amazon that he would think of an idea or someone in his team would think of an idea they would reduce it down to a single press release before they built it and then they would tell a certain subsection of Their audience about it they would only build the things that got a reaction and then when they built them they wouldn't mind if they failed so you know the Amazon and successes I don't know Kindle and all the things that have gone well for them and then you've got like the fir phone and that little button that you stick on your washing machine to remind you to order detergent like the things that just didn't work at all but he doesn't care if it doesn't work because part of his success system is that some things will work and some things just won't I quite like thinking about Elon Musk as well because I think overall his success system is just be a bit crazy but at the same time it's like think big reduce everything to First principles and then only be constrained by physics and then keep going and sleep under your desk and there's so many from all all the people that you can think of who have had success after success after success they've got their they've got their way of doing it that replicates every single time all right I want to follow up with Taylor Swift so part of her success Forma sounds like is To Be A Serial dater seemingly to date famous people also in her sphere and then tell that story to people and see what sticks right so the question is what happens when she gets married she'll have to find a different success system she'll have to close that chapter of her life and be be a different Tay and I've heard this before about some some women who sing about heartache and and misery and sadness and it it is it's a strange thing for me to say but I think art is better when it comes from a deeply emotional Place mostly a dark place and so when people get successful and happy and their relationships are stable the art this is probably correlation and not causal where it seems like it falls off so people are like oh now that they're happy watch how the songs suffer and it does tend to fall that formula do you have any thoughts on that I think you could almost fabricate drama to keep your art going and I think artists probably in the past have really done that everything could have been fine but they needed material so they made something not fine they they lit the fire so they could write about the fire that's probably happened again and again and again and maybe it's quite a strange existential crisis when you realize that the life you're living has to keep going in a certain way to sustain your art but you want to make a change but then what happens to that I think it's quite a big bold move to say no hang on I'm going to be a different person and therefore my art will change as a result of that and it will just be different yeah well like I imagine if van go was happy and everything was working out in his life we wouldn't get the incredible art that we got because there's so much suffering and pain and and emotion and what he's trying to share with you and the acts that he'll take and and it creates beautiful art but it doesn't last very long in terms of like the the person's life or that kind of you can only live in anguish for so long before you tear yourself apart I think I read about an artist who I think was a writer who would get paid for a big piece of work and then when he got paid he would go straight to the casino and he would put it all on red or black and he would just keep going until it was gone because he needed that Rock Bottom to create his art again and keep doing it so is that what you mean like they'll manufacture it one way or the other to get back to that place potentially but I guess I mean it come kind of does come back to the success system thing because if your success system starts by going on a date and then it doesn't work when you get married or if your success your success system works um a friends is about adversity so when something comes up where she goes hang on that's not fair or you know she feels this sense of Injustice that's when she knows that something Good's about to happen because that's how she thrives so when that is taken away then you've got a whole different you got a whole different system that you have to follow which isn't the one that you've been doing the whole time well you said something big at the very beginning which is everyone has a personal success system and if they follow this they can achieve pretty much anything that they want so if somebody's listening to this or watching this episode and saying I don't feel successful so what do you mean I have a success system even those that are struggling to make ends meet have a success system yeah for sure so caveat on the word success it's a big word and it has to be your success Your Truth your version of success and I feel like before coming up with your success system Define what success means to you because it's that's also different to everyone one person's hell is another person's heaven so that has to come first after that it's about going back through probably your entire life and thinking about when you achieve the version of success that you stand by as being your true version of success and then really digging into that that moment that you achieved it so think about who you were at the time what you had to do to get there who you had to be maybe if there were certain people who were involved in that success and then keep doing that with all of them keep even if there's there might be two there might be three you might be able to start thinking of load of them find the patterns through all of them because they will there will be patterns and chances are those patterns are the things that create success for you and it might be people places practices processes if something happens external and how you react to it um there'll be there'll be patterns in there for sure what is Jody's personal success system yeah so I thought thought you might ask that so M so mine very much starts with setting an intention a very definite intention and that's either I don't know I'm I'm going to sell my agency or I'm going to win a medal at this competition or I'm going to get a publisher for for a book and the next thing I will do is I will speak to people who have done it so some people learn from YouTube videos and people learn from writing books or going to masterminds or whatever but mine's just find someone who's done it and just talk to them about what they did and not really talking to them about about it in such a way that they're teaching me but more that they're just telling me their experience of doing it I'll probably speak to multiple people I'll try and find multiple people who have done the thing and they might not be in my immediate network but I would probably just reach out to people and say hey you did this cool thing I'm trying to do it to you tell tell me more and then after that I would make myself a plan based on all that information and then what what I do is split this plan into things that I can do on repeat every single day so that might be 30 minutes a day walking working towards something like when I when I wrote 10year career I split my plan into 90 minutes every single day working on it just without fail it was like this idea that well I actually had a I made myself a little spreadsheet and I colored in the the cells of the days in order to make sure I didn't skip a day and then my fifth step in the success system will be just visualize it shut my eyes imagine it coming true feeling this thing happening almost with like every part of my body and kind of being the person who has has made this come true so fully visualizing it like when I saw my agency I wrote myself a pretend check and it was like one social media agency to the perfect buyer and I wrote the date and I signed it and I looked at it and I stared at it and I was just like this is going to come true I like I'm going to make it come true and then number six is just persist and that's the absolute Relentless bang on all the doors you need to do whatever you need to do keep keep stringing the good days of action together to make it happen I first realized that I had the success system when how I wrote my book and got a publisher was exactly the same where I sold my agency and so now I'm like if I need to do anything I'm like go back to the system look how can I follow these exact steps with anything else that anything else that might come up in the future when you said about the check you literally wrote yourself the check or you visualized the check I wrote it yeah I wrote it down I just got a notebook pretend wrote a check since I've told people this some people have written their pretend checks about a big thing that they want to sell and then they visualize theirs coming true as well there's something about it for sure that makes it happen there's a very famous version of this idea by Jim KY who wrote himself a check when he's a broke uh struggling stand-up comic and I don't remember the exact details but it was a very specific amount of time for a very specific amount of money for doing something and sure enough to the day I guess when when that happened he's like there it is I can cash this check now and I wrote it to myself yeah yeah maybe maybe that's where I got the idea from I don't know but yeah the the date I wrote on the check was within two weeks of meeting the buyer and we sold for the exact amount yeah just yeah wow magic I think the the story Jim car was like was a $10 million for being an amazing standup comic or something like that and then he started in some film I can't remember what it was and sure enough that's the check that he got from his his uh his fee for being in the film so incredible idea about visual ization planning your ability to talk to other people to kind of see what what they were able to do so that you can formulate your own plan and making sure that you don't just talk to one person because it might work for them but it might not work for you so you're building a composite of different ideas and it's some some real interesting when we do enough research and we talk to enough maybe like five people I I don't want to say that like you need to talk to 3,000 people but you start to see patterns and where it's overlap it's hard to dispute that that's some kind of anomaly it still could be an anomaly but then you're you're in the edge case stuff right it's like people are saying over and over again I keep doing this thing and it keeps working and you're like wow I think there's something there it's like you now are saying I want to formalize my recipe so that if I have a hit dish I can serve that dish at a party without stressing out if I got the proportions right and I feel like when I'm asking the other people as well the reason I don't need them to give me a step-by-step guide is because really what I'm listing out for is their beliefs so that's all that matters I don't the how isn't so important because the how might change but if I can understand what they believe to be true then I know the beliefs that I have to adopt in order to make that thing happen as well and so I remember before I sold my agency I spoke to someone who had an agency probably about it might have been about five times bigger than mine and she said something like oh it's easy to find buyers they're everywhere and I was like okay so I I need to believe that I need to believe it's easy to find bias they're everywhere and then that's the belief that then serves you and lets you do the rest of it all the plan there's something that that you said and I want you to respond to this you said I'm really listening for beliefs because the how can change and I find that kind of real interesting one of my team members went to Tony Robbins like four or five day business Mastery class and one of the things that he came back with the only thing I can remember from what he told me was don't get caught in the tyranny of the how I just want you to respond to that because there's a lot of people who ask me Chris what do I need to do and what they want is step by step by step and I keep telling them that's not what this game is about understand the big Concepts then you'll figure out the how I think so much of it is not about trying to copy someone else's blueprint I think it's about finding the one that is right for you and so it's so much less around which exact steps did you follow and it's more about what beliefs did you need to hold but then what I think I like to do is just try and get clarity of thought not try and add things in that I have to do but try and take things out that I shouldn't do so then you clear space and then when you clear the space then you can use your own your own ace cards and you can do it your way and you can listen to what everything is trying to tell you because that's the crazy thing as well like your customers are telling you what they want people are telling you what the demands are they're telling you what they need and it's just up to you to listen and that's when you can find the truth of what your what your path might be when you just listen and then you process and then you and then you follow and then I feel like achieving success then feels so much more natural it feels more like you're flowing and you're going with it rather than you're pushing against something or you're like fighting hard it's like here it's very busy around Barcelona and if you walk down the street like in a rush and pushing people out the way and trying to get past people and huffing and puffing at people that are going slowly you would have a horrible experience whereas if you just kind of you flow you Glide there's a space there so you kind of go there and you and you and you just you you Glide down the street and that's I feel like a more happy in tune with yourself way of achieving success whatever your version is I want to get your reaction to something I'm just like the things that you're saying Echo some of the things that I'm thinking but maybe we might not have the exact same read on this I think sometimes people will ask you for the exact how two steps like literally every step of the way because they're afraid of making a mistake and so much about leadership and Entrepreneurship and finding your own way is like there's no way for you to avoid mistakes and if you try to you probably wind up doing nothing so I have a really good friend and she's asking me or she told me hey Chris I'm doing your plan I'm like what plan well I'm doing what you've done I said but you can't do what I've done because that time doesn't exist anymore and you don't have the resources that I have so this is a plan for failure when we try to copy someone else's how like literally their blueprint we don't take into account the time in place in which those opportunities happen 10 years from now there will be many millionaires and billionaires who capitalize on what's happening with AI and to say like 10 years later let's let's rush in the the the gold rush on AI it's like the time has passed friend if you did the exact same thing it's not going to work so I really resonate with this idea of figuring out the belief maybe the some of the bigger ideas and then adapt the how to the time and place that you're in so my friend was like yeah so I'm building a big audience ch I'm going all in on giving generously I'm like that's fantastic I love that but do you realize one thing I don't have to work for a living anymore I didn't sell my company like you did Jody but I have made enough money that that money sustains me and my life my wife and family for the rest of our life so I get to play now and if you have to make money copying this same plan is going to send you to the poor house and they don't think about those things they're like I'm just doing what you're doing but you don't have what I have and you haven't done what I've done and that time does exist right now cuzz that that was like a 10-year-old plan what are your what are your thoughts or reaction to what I just said yeah I think it's very dangerous trying to copy someone else's plan because ultimately you're not them and not only might it be very very outdated but it plays down your own ace cards it completely plays down who you are because your friend has probably got all their own talents skills things that they could use that might send them in a very different direction but would still ultimately lead to her version of success and she's just completely ignoring them um I had I had something quite similar actually the podcast that we recorded a year ago I was on another one that week and I Was preparing for it in the worst possible way by watching his previous episodes with other guests and I watched um Daniel priestley's episode um and I was like oh he's got all these stats and stories and and all these things maybe that's what I need to do to make a good podcast episode and I watched another lady who was very very like American and she kind of did like short sh hand gestures and she was very like directly down the camera and that kind of thing and I was like oh no maybe I need to be like that to succeed in this podcast and the message I ultimately got to when I realized that he had like 400 episodes and I couldn't be like every single guest was just be more you and that's what I just tried to get back to and so in preparing for that rather than watching any more different episodes or trying to be anyone else I just meditated got my eyelashes done got my hair done napped all day and then also read my own website because I was like I don't need to remember someone else's Concepts I just need to like I just need to know mine I just need to remember mine and then we can talk about that and then it ends up being good because you're kind of leaning into who you are yourself rather than trying to be someone else is this the ace card that you're talking about I think so so yeah some someone's ace cards are just pretty much the things that they have that are some kind of I don't want to use the word advantage because this isn't about competing in anyway this isn't about you having something over someone else it's just those things that you've got that you may be underplay but they're really big they're really big factors they underpin your success and they're just awesome and you should use them more and not everyone knows who they are but there's ways of there's a ways of finding what your own ace cards are what are your ace cards oh so I should have SE I should have seen that one coming so I like being I like being put on the spot I like going live I like doing live live recordings live presentations that kind of stuff I would say one is Extreme empathy and just understanding the other person sometimes sometimes to a level where it's uncomfortable because you can feel so much what they're going through in between businesses I coached agency owners on how to sell their agency and that was cool because I'd done it and I could teach them kind of roughly how to do it in the belief that you needed but it was tough because I remember being it took me back to the stage of I really want to sell my agency and that's where they were and I was feeling all there just really wanting to get it done that was tough so another one is customer service and I at first thought this was a massive weakness when I went from agency to software because when you in an agency your clients are worth like thousands and thousands but coach box is $99 a month so it's like oh no I've got this like agency baggage and I'm going to overs service I'm going to look after people too much and I'm going to be too busy but really that's a massive strength and if you can apply agency care to assess product then you're just winning so some of them take a bit of reframing before you realize their ace cards and then maybe a final one is um seeing the funny side and not taking myself too seriously and be able to laugh about stuff which I think maybe comes from just having perspective getting perspective very interesting I thought you were going to say a couple other things and I have to ask you about this you don't think one of your ace cards is your your your focus determination and persistence especially when it comes to your physical fitness yeah I'd say that yeah fine I have that one as well you don't think one of your Ace C cards is that uh you're British right yes you don't think that's one of your ace cards yeah it can be being British can be a big Advantage especially when you're in America I think the lowest Roi you get for your British accent is in the UK because everyone else is British and no one cares but when you go to America they're like oh my God you're acent and they just love it and then they think you're really clever yeah so yeah I would say in America internationally my British accent does probably open doors that goes to something else that I think about a lot which is when we talk about brand or personal brand we talk about being different so amongst a bunch of Brits you're kind of the same and maybe you have a more or less Posh accent than someone else or you're greiter when you need to be or whatever but in America the chances of you hanging out with a bunch of Brits are a little bit lower and so you're going to stand out just by default so there there's this other expression like you can't be a prophet in your own land and it's kind of true like in a lot of places people look up to me at home no one looks up to me everyone just talks down to me the whole time it's like you're just called Dad or my husband at home right but in the world I'm like hey I have some information I'd like to share it with you like we're so excited to see you you know when I come home like hey can you take out the trash I'm like yeah okay sure I could do that and then other countries they're like what you're asking Chris do to take out the trash like no he's far too important for that I think being the odd one out being the odd one out and getting comfortable with being the odd one out is a really good thing and I have this sometimes sometimes in the gym because often if you're a powerlifter training at CrossFit Gyms which I normally train at then you will you will often be very very strong because you just train in a different way you train for um like one rep Maxes rather than for high volume and and kind of more endurance sessions so often when I deadlift people just look at me I had to kind of get over that but then you get over it by thinking what's the alternative the alternative is that no one looks because you're unremarkable and you're not doing anything exceptional so then you got okay say well maybe I'm okay with people watching then and then you kind of reframe it as a good thing and then you're okay with being the odd one out I don't know anything about powerlifting so when it comes to power lifting the idea is to hit personal best personal records yeah when you compete you're trying to lift a squat a bench press and a deadlift for one rep max so you get three attempts at each lift and the idea is to lift as much as possible and then you're scored as a kind of coefficient of your body weight so I'm against I'm like against people who will weigh the same as me but then there's a kind of overall everyone it's all leveled out depending on how much you wear and how much she lift so you compete with people in your weight class and you're trying to push that limit this is something I've always wondered because you know Olympics being you know right behind us and ahead of us I always think like when you're practicing in the gym don't you already know what your max is but it seems like when they go onto the stage they're able to shock themselves which is mind-blowing to me like I thought you were like ready to do that waight what happened yeah I know it's crazy well um people handle competing in a very different way some people love the audience some people love the lights the stage the cameras the preparation some people just don't they just do better in the gym it's very I think that the being able to handle comp handle a competition is a skill just like squat bench and deadlift is a skill but I have a video of me lifting both of them like my Max deadlift number in the gym versus in a competition and they were two weeks apart if anything I was no yeah I think I was probably about the same rested both I was about the same hydrated everything else about the same body weight and in a competition and in the gym I just took ages and it's because I love the crowd I love the the people shouting I love being it being a really big deal but not everyone loves it loves it some people will just they'll the nerves will bit to them so you're getting I assume a little bit of an adrenaline pump and then you could just push beyond what you thought you could do right yes I think so but also I feel like because before a competition I visualize everything so much in my head I try and get it to the point where it feels less like I'm going and lifting the weight and more like I'm stepping into the version of myself that's already done it as strange as that might sound I try and get so familiar with it that it feels like it's already happened you've already seen the reality now you're just waiting for it to catch up to that timeline kind of because I think the thing that kills a lift is not really strength or nerves it's your your confidence like you you believe you can do it and you you can I mean within within reason but then if you believe you can't you definitely definitely can't and you won't because you can't get over the mindset of it yeah it's interesting um when I exercise I have a home gym I'll say to myself I'm not feeling so strong today I don't have a lot of energy and I'll just do five and when I get to four like the fifth one is so hard but sometimes like man I'm going to crush today I'm going to do eight and then you do eight and it's not a problem same weight the psychology of it really does affect you you kind of commit something and then your body responds accordingly so what you just said about the difference between four and five and how you feel going into five we call it last rep syndrome where you just even if it's not hard even if the first four have been totally fine you act like the last one's going to be hard and then it is the counter phrase to last rep syndrome is just last rep best rep just say it just like say it last rep best rep and then do it like it's the best one and then leave on High rather than thinking oh it's the last one it's going to be hard and acting accordingly your whole thing about powerlifting and visualizing is consistent to your success formula that's the I think step seven or eight there in that thing and the last one being persist right so visualiz visualization is an important part to your success formula yeah really big I feel like I want to have seen it maybe that's the thing maybe if you because I almost feel like it's a cheat card because you can visualize anything you want and no one's going to stop you whatever you want to achieve in your whole life you could just shut your eyes and you can imagine it happening right now and no one you don't need to get permission to do it you can just do it so if you just keep doing it over and over and over again I feel like you get a sense of familiarity with it and then it means that you do have the confidence to believe that you can do it because you're like well I just did it like I saw it it happened and then and then it does happen in real life what's your success system well I'll get to that in a second I want to share one more goofy story with you and get your take on it yeah sure I was in Beijing part of like some kind of documentary film I was a part of we had this moment there weren't many moments on our trip because we're traveling and shooting all the time where we had a quiet moment so my cinematographer and I we went up to the whatever floor pretty high up in the gym and we're on the treadmill and I don't like running on the treadmill I'd rather run outside but treadmill is like whatever and we're looking out on this massive Street I feel like it's an eight Lane Road or something with these skyscrapers and I'm running and everything and later in that day we get into the van because we're going to the next location and my cinematographer asked me Chris I saw you over there and when you're running on the treadmill what do you think about and I thought to myself should I edit what I say to make it more palatable for everybody in the car cuz there like seven or eight of us in the car and I said to him I think about greatness and he smiled and he's like me too I said cuz I was sitting there running on the treadmill overlooking the skyline in Beijing on a shoot that I shouldn't be here for just thinking like what did I do in my life to be here you know what freaking I did a lot of right things to be here and I need that motivation to stay in that treadmill versus to like like that's enough running now I share that with you because people will judge you for thinking crazy things like that and it was shocking to me that he's like yeah I think about the same thing too this is crazy so I'm curious what you think about when you're doing one of these endurance things that you just don't like I think about greatness I think that so what so thinking about greatness very much comes from the hormones that you are releasing while you're doing exercise because it's there's I think they're called hopeful hormones or they're called some there something that you know when you're not really feeling it that day and then you're like okay I'm going to go for a run or I'm going to go to the gym and you always feel better without fail and it's because of those hormones that pick you up and make you feel like that if I was doing running or cardio of some sort I'm really trying to think about nothing because I'm trying to get that Clarity of thought so I'm trying not to run through the day and what I need to do and stuff I'm trying to clear the noise focus on just space and trust that my default mode network is wearing through stuff and it's working it out and it's doing doing its job but then yeah I think I think greatness probably I felt a sense of that you also think about gratitude like you're grateful for stuff right there and then but I think that comes from being in the moment at the same time so yeah I feel like it's all it's all one on the same it's the same kind of nice it's a good feeling okay so I'm not some froid ego Maniac person I do feel a great sense of gratitude like what is going on like where am I I'm I'm on a treadmill on the 30th or 40th flooor on its building I've never been to and this whole experience has just opened me up to all this and it's like you know what I'm not going to beat myself up over this like I deserve this cuz I earned this and then it kind of just I'm living in that state I'm just like let's keep running let's just keep going so also it's height that does that for you as well so do you know when space men go up to space men and women go up to space and they see the Earth and they get that sense of cosmic Oneness they're like oh my goodness the Earth is so beautiful and everyone's amazing and we all want the same things and everything's just all about love that kind of feeling so if you think of the opposite of that the opposite is that you live on the first floor and you can constantly hear people walking past you and they're chattering and you can hear their cars and they beeping their horns and it's really annoying so there's something about when people are very close to you you feel like they're kind of they have the potential to annoy you whereas the higher up you go the more you get perspective and the more that you see your place in the world and how you're all the same so there's probably something to do with that as well if you you were on the 30th floor that you had that sense of gratitude Cosmic Oneness and that probably links to Greatness and everything else mhm so you're getting perspective and you're starting to feel where you fit into the world quite literally because you can see things that you can't see and also for me because I'm afraid of heights to a degree a lot more when I was a kid when I look over that and I look down I get the weird heebie jibbies the the weird sense of uh what is that vertigo I'm like oh am I going to fall no I'm safe everything's good but then you can see things and you feel like you have Clarity and calmness and the then the sense that there's a lot of us out there and we're kind of reducing people down to whole groups versus like individually that neighbor is bothering me that kid is doing something I like or don't like it's that that sense right I didn't know that astronauts had the same feeling of like the the the cosmic Wonder like our space our place in the universe and how we're all one really big tribe I think so you just see you as being the same as everyone else which I think I feel like whenever makes whenever someone makes a good decision in business and Leadership and anything it's because they've managed to lead with love and not fear and that all comes from the perspective side of things too hello yeah now yeah but they're right in the middle of this V okay yeah I I'll I'll tell him this video is brought to you by the future future accelerator is all the best parts of coursework community and coaching all brought together for a single purpose to help you make a living doing what you love the accelerator membership includes a curriculum road map with over 100 video lessons and resources a supportive community and weekly coaching calls to give you support when you need it most you'll also get access to personalized feedback on your assignments accelerator is specifically designed for creatives by creatives so if you're ready to build a magnetic portfolio learn how to bring in leads consistently and reliably run a profitable healthy happy creative business we can help want to learn more about the coursework community and coaching you'll get as an accelerator member get all the details at the future.com accelerator we'll see you there all right let's get you back to the video when you ask me the question about my own personal success system I'm not sure I know what it is I've not sit down to think about it so let's try see if we can find it all right so buckle up first question don't think about this too much but what's the thing that brings to mind as being your biggest success as defined by only you probably a business success is a good one to okay let's start there start from I have a problem with the only the only defined by you because I have a team and the team helps make things possible is it okay to think of one like that I mean more like your version of success so it has to be one that like truly meant something to you not like it felt like it should mean something to you okay let's say being a public speaker so kind of realizing that you had got to a certain level as a public speaker yes do you remember was that as specific moment when you had that realization there's stages and there different moments and the moments keep getting bigger so I'm like maybe this is the new marker I'm not quite sure so go to one of those moments okay let me I got it so what had what had led up to that point do you want me to retrace it to the beginning or just the moment prior to this I would retrace it to the moment that you knew that you were working towards that specific Milestone and then the moment that you felt like you'd achieved that Milestone almost so it has a start and an end because that's a long journey because the being a public speaker is quite a long journey but the the whole like this is my one goal that I've got right now and then this is the this is the moment I knew I achieved it okay I might mess this up for you because I'm not even sure I wanted to be a public speaker okay I'm a reluctant public speaker and the moment that started it for me that was the Catalyst for all this is that my business coach at that time said stop being the world's best kept secret you have things to offer and I'm sure people want to hear from you and as an introvert socially awkward kid I'm like everything I don't want to do is packaged up in what you just asked me to do but he said go do it and so I I went on this long journey couple highs couple lows ah there's something so I'm kind of cheating because I've already read a lot of your stuff and like I I feel like I know more of the backstory but so so You' just you just said reluctant public speaker and you also describe yourself as a loud introvert yes so what is it about these complete opposites like the it's sh it's like the shadow word thing right you find the things that people are calling you or you find your weaknesses and then you reframe them is there something in that that forms part of your success system maybe is there okay okay all right you you you have my permission to lead the witness on this cuz I don't know what I'm doing here I did not describe myself as a loud introvert for really long time I'm just an introvert super socially awkward person rather shy and if I don't know anybody in the room I'm the guy standing in the corner Wallflower looking at the floor I don't know what I'm doing at all I'm not making this stuff up the idea of being in the spotlight for a long period of my life would be the worst thing that you can do to me I remember in grade school if I had to raise my hand cuz I thought I had the answer I like debated with myself should I raise the hand because if I do the teacher is going to call on me people are going to hear my voice they're going to see me I'd rather just remain invisible so that's my default and I've had to work through that so are there other moments where someone else has said hey you should do this or someone else has said someone else has identified a talent that you have that you clearly have and you've reluctantly gone along with it yes there have been many moments so when I was in high school I was in a commercial art class that's what it's called back then I I guess my table partner I think there were four of us she said to me Chris you're really good at this you should do graphic design or Commercial Art and I said thank you but in my mind like Commercial Art equals poor for the rest of your life so I I I felt like she was just pandering to me like why would I do that are you trying to sabotage my future success I accepted the compliment but I just didn't pursue it at all so there are many moments in my life when people are like you're good at this you should do this and I just resisted eventually I do do it but I resisted initially could be the star the start of this could be not intention not adversity but the start could be someone else discover something about you that you don't believe at first that then you think ohh yeah maybe maybe that could be true maybe I could I suspect something else that might come into yours somewhere so we're just testing a theory is something about giving you sent a tweet out the other day that I feel like spoke to my soul and it was about how it was about how people always say to you like oh why do you give so much aren't you scared about people taking advantage and you said well actually I'd rather that if they were going to take advantage I find out really really quickly because then I see their true colors yes and I I love that so much but the whole giving game the give before you ask the the whole like I guess it kind of leads into sell without being salesy or it's lead with the thing your clients care about the most and reciprocity and pay it forward like what's does that come up in your successes as well like were you were you on the stage as a public speaker because of some kind of giving system that had happened in that situation as well oh man this episode's getting deep everybody I remember in college between getting into art center and going I went to Community College at deanza and I took a philosophy class and it was a beautiful class and the weird thing is my younger brother by one year was in the same class with me and we got into this whole debate the instructor who beautiful instructor like the way he taught the class was so amazing and he asked us this question if you could give up your life to end human suffering would you and how many of you would do that and in a room of 30 or 40 people I think I was one of two people who raised my hand and my brother looked at me like are you trying to get on your high horse to get credit with this room I said you know what I love my life I think my life is important but it's not enough to love it more than all of an entire like human suffering and I was curious like why everybody's not raising their hands it kind of bothered me and we had this whole discussion afterwards cuz he was questioning my motives as to if it was true or it's virtual signaling of course I didn't know what word was back then and I said to him you know what my worldview is such that I would rather be hurt than to hurt people and it's just kind of formed and and manifested itself in many different ways it was formed early on in my life it's just I see a lot of people are hurting people in small and big ways like the bullies picking on people and I was more often the time on the other end of the bully stick you know the wrong end of that and I just thought like why are we so vicious to each other what is it about you that hurts so much that you have to hurt other people so that you feel a little bit better about yourself and I definitely didn't want to become that kind of person so I try to lead with that and there's a much deeper explanation about whole reason why like I will leave money on the table I will give you all of what you think you want from me and depending on how you resolve that or handle it I know what category a box to put you in and what people don't realize is I have a lot more to give so if you play the long con you'll really win but people are not that smart they play the short con which I can see I this there's so much in there so I feel like firstly maybe the reason that your success has come true is just Karma because you've been giving for so long that then something has happened where something's been repaid and of course you're not keeping score you're just doing that because it's in your nature and then something's being repaid and that has meant that it's given you some kind of Big Break opportunity thing that's come up don't know if there's anything in there in terms of karma or maybe the things that you count as being your biggest successes have any of them come as a direct result or as a indirect result of some of of repaying someone repaying a favor of something that you've done in the past all right I have another weird Theory I haven't tweeted about yet so I'm going to share it with you and see what you think okay you notice how you look at people and you can just by looking at their face feel like they're up to no good or they're very kind or trustworthy and I started thinking about that and I was talking to my wife about it like is that just Prejudice is that just us saying in my life people who look like this I could trust and people who look like that are kind of shady and in in some cases I think it is right like if a police officer pulls you up because you match a certain profile they're just matching you up with old experience and not looking at you as an individual however put that aside when I look at you or I look at somebody else I'm like I think they're really kind and the people who look a little shady in my life even though some of them are my friends I'm like you're kind of shady you're trying to shortcut everything you're trying to take maximum advantage of the situation and I know who you are I know your character but does it reflect in her face and I think that so I have this weird thing where I don't know why people are very kind to me the reason why I met my business coach who changed my life was because this gentleman his name is Hugh Hugh invited me to lunch and he was telling me about his personal success and then I just had the guts to ask him who is this person that you're working with and can I work with them too now in that moment I think it just like a split second but it felt like a long time I could see him processing do I want to give away my secret to you and he made a quick calculation and he's like yes here it is here's the phone number and I think if my energy whatever my facial features were such that I feel like I'm a little snake or a weasel I don't think he would have told me what you're talking about this isn't all of it but it's a bit of it it's actually a scientific thing and it's called micro Expressions when they flash up on people people's faces and it's for such a tiny Split Second and you probably wouldn't see it consciously but your subconscious catches it and that's probably what it is when you think oh they're Shady it's because they've got these little micro Expressions that are just Shady not very nice Expressions I think there's a Ted Talk on it and there's there's something like there's a lady who got accused of of a crime of killing someone and then there's another lady who got accused of killing someone and the person who actually did it they they filmed her answering questions about how she's saying she didn't do it they slowed it down to the point where you could at some point see this smirk on her face and it was like that's it she did it but you wouldn't see that in a normal situation you wouldn't process it but you are processing it when your subconscious is going through and deciding whether to work with someone maybe you're just really tuned into maybe you're really tuned into micro Expressions I think I am and when you say subconscious I can see them so even if you say something and there's a a tiny little pause or you stretch out the word sure just that little bit I know there's something behind it not always that I know exactly but I know it's not an emphatic yes let's go forward so then I know there's something that's holding you back and I want to ask you about that I think that comes from 20 plus years of being on conference calls with advertising agencies and when you're having a dialogue with them like and you're pitching ideas and you're listening for the most subtle cues of whether they into it if it's a fake excitement or they can't wait to get off the phone and those little nuances I think if you're going to be in business for any period of time you either learn it or you lose and you're out of business so I translate that into the real world too because I look at people luckily for me I don't have too many voices in my head and I'm kind of trying my best to be present I I actually do see them and I I see you know like okay for example if you smile a lot you're going to have lines here like I have lines and you might have lines here so before we even talk I always feel like you you kind of must like life you must like to laugh or something like that and we can see that versus people who maybe wear the mouth here and they have deeper jows because they're always like or like showing displeasure and so before they even speak they have these dark things or deep lines here so we start to see certain patterns I think so we've got someone else identify something that you're not sure about but they say hey Chris why aren't you doing this you should really should be there's something in there about reciprocity somewhere whether it's and it might that might be over the long game that you are kind of getting something paid back to you almost that gives you an opportunity or something there's something in there about truly seeing people maybe that means that you know which opportunities to go for because you know who's genuine and you know who's the real deal and you know who how something is going to work so the other the other theories I have around what might be in your success system something to do with learning learning never feeling like you have all the answers um I think I've heard you use the phrase I just I have so much more to learn or like learn before you scale and the being hungry for knowledge side of things that's definitely in there my therapist told me you're a constant improver people need to understand that about you and my friend who is much more into astrology says a Capricorn is a goat you know how a goat scales the mountain they can do impossible things like they stand on these Ledges like how how they get up there this is ridiculous and they they're very surefooted and then they just little kind of hopping hopping until they get to the top of the mountain which protects them from the mountain lines but then they can graze on whatever trees or shrubs that are up there and I I am a constant improver here's what I think now you're giving me some insight here I think step one for my success formula I have no idea what the other steps are but Step One is I realized this in my life that good things are on the opposite side of discomfort so whenever somebody says something to me that I know it like I have a physiological reaction to it like oh I don't want to do that there's a moment that switches over like wait a minute chill out for a second what is this idea and why are you reacting this way and are you sure you don't want to do this I don't always say yes right away but it starts to eat away at me so when kir says you should do public speaking I'm like I wanted to vomit but then I let the words sit in there and what what he's done in the past is always wanted the best for me so he wouldn't send me to a death squad he would want me to do something cuz he sees something in me that I have yet to recognize so that discomfort is the thing that I need to get over and then there's a lot of other steps but I know that's the beginning to really good things that's a really nice place to start because then you can you can replicate that going forward every time every time someone you trusts suggests something that makes you feel uncomfortable it's going to something really Good's about to happen so I think Ryan holiday wrote about this in the obstacles the way I'm not sure if he said it exactly like this but it's a sentiment of obstacles or opportunities in Disguise and that's part of like my Mantra and everybody wants things that they don't have but nobody's willing to do what they haven't done they just think doing more the same will get them a radically different result and I know in my life that doesn't seem to be true and youve got the Capricorn you've got the goat you've got the wanting to wanting to learn wanting to do the stuff but then you've also got the do the work side of things like the real do being a doer and how I not how to and getting serious so it's not so the the need because I think some people get debilitated by the Learning they do all the learning they do all the research they never feel like they're ready because they never feel like they know enough but you've got this way of very quickly turning it into action and not letting not feeling like you have all the answers hold you back from from taking action okay I'm I'm building my map out here okay here we go so step one is to realize that obstacles are opportunities step two would be to try before you decide just try it no matter how dumb it sounds just try and accept failure as part of the process step three is to lean into the discomfort knowing that all good things come from a little bit of pain Step for is do your deep dive to research to read to watch and study to be the super crazy analytical person become a dolphin go deep and then just keep repeating it and make incremental Improvement and just love the journey I there's two more tiny things that might come into it so one I think is you using your introvert superpowers because we talked last time on the r episode a year ago we talked about the difference between knocking on doors and building your own house and creating your own art and getting people to come to you and that kind of side I feel like it might be linked to being an introvert because it's almost like no I don't want to go talk to people I just want to do my art I just want to create this thing so is there there's probably something in that there I think it's somewhere to do with leaning into your introvert superpowers and figuring out how you do the work yourself rather than needing to rely on other people and then I think abundance comes into this quite a lot as well because of the stuff you teach around don't lower your prices there's an infinite amount of money in the world like love yourself for who you are today play the long game all these kind of qus it's all about abundance so the framing of everything is also around the fact that there is not an end to the success that you can create for from this as well which probably comes into every success that you've ever had I really believe that there there's an unlimited amount of money you can make it's it's as infinite renewable resource money is you got to find what makes your heart happy and sing with joy and when you can figure that out then you can actually achieve it while not feeling like you're you're like living someone else's life so then I wonder if that sense of abundance then means that you find your way forward because you're not settling for opportunities below what you think you're capable of because you're willing to hold out for the better ones and because you're willing to hold out for the better ones you don't lower your prices you don't take on clients you don't want to work with you don't do things you don't want to do because you're like nope there's a better opportunity around the corner which then fuels even higher successes from there this is actually really fun I'm going to turn this into a post later today this is fantastic so what I would do is we're testing Theory this is just this is just a theory on what your success system might be so I'd map it out and then I would look at other things other than the public speaking that you've done and see if it fits and move them around a bit and add add in other things and then I would come up with the way of applying it going forward if you were like okay imagine if I'm going to do this whole new thing which I guess is actually harder for yours because it relies on someone else saying hey you should really do this thing so it's slightly different play it forward and try and replicate it with that exact system join the Olympic team for something hey Chris you should really be an Olympic weightlifter why are you wasting your talents are you tricking me into to work out more maybe okay you know what there's there's a step in here that I know I need to address somehow where I have to enroll others who believe what I believe because part of my system is I don't want to do this alone I realize I have certain ideas and I'm not great at doing all the follow through and that's where you you or somebody else might be really good with customer service as one of your skills that is not one of my skills I'm already moving on to the next idea and so somebody has to go through and make sure we're delivering on the promises and the like I'll do the framework but I'm not going to do the workbook and I won't write the article or the pr release it's just that's I'm I'm bored by that kind of stuff so I need to enroll others who believe what I believe assemble the dream team as part of it so this is a hypothesis and we have to go and test this against our own life to see if it holds true make tweaks to it and adjust things and if it turns out it's it's a one-off it doesn't work then start another hypothesis right for sure yeah anyone listen to it listening to this if you've come up with yours if you think you've come up with yours all you have to do is test it like don't put any pressure on it being the right one because it will just it'll it'll come out as you keep going they don't have the benefit of working with some like you poking and proding knowing enough about the person how do they do this by themselves go on treadmill and don't listen to any music stare into the abyss and from a high floor and I feel like you get there you find find enough find enough Stillness quiet in all the noise and it'll it'll surface okay I like that actually I know I know you're saying a bunch of things there but if you're stuck and and you can't work with jod or somebody like her and you're really stuck and you really want to figure out your success system how much does it cost to like rent a room in a high-rise building close to but where you live and then your commitment is you're going to go to the gym and you'd only select that hotel if they have a gym a lot of them are on on the top floors I think and then find a treadmill and commit to it just commit there and just like I'm I'm going to be on this treadmill I'm going to get some clarity empty my mind and see what see what the universe has to offer me in terms of some guidance and then message us and tell us what you came up with tell us your success system your five or six point success system get it down committed to committed to the internet and then see what happens going forward I think a lot of creative folks hate this idea of a system or a recipe because they just think that really boxes them into like a formulaic thing and they think of themselves as much more creative and I I'll say this to folks because I've had this debate with my friends who are creative before in that we love movies multi-billion dollar industry it's one of the most formulaic Industries in the world we are quite literally watching the same movie over and over again sometimes in remakes but movies that you only think are related have the exact same story structure the exact same character conflict crisis of conscience and goes forward there is this hilarious comedian who talks about Tom Cruz I'm going to say a little bit of it and if you know what I'm talking about you will know exactly what I'm doing here so he goes okay so Tom Cruz is in the same movie in every single movie so he's in Top Gun he has certain natural gifts and advantages and then he has a crisis of conscience and then he meets a woman and then he has some clarity and then he becomes the hero and he goes okay so in cocktail he has some Talent has a crisis of conscience meets a woman who restores his confidence and then becomes the hero and he just goes on every single movie and then the audience is like laughing so hard and then he has one twist at the end cuz he does this four or five times look it up okay yeah everyone has there's something like like there only like seven stories seven stories at all and yeah you it's just your story it doesn't I don't think it necessarily means that you can't be you can't be an artist you can't be creative but a lot of creativity does follow patterns like nature follows patterns like it all does and it's just I don't think finding your own pattern means you're any less of a creative person it just means that you can recognize your own strengths and the apply them going forward I think it would make it easier to be a successful creative but there are plenty of Starving Artists out there but there's no reason to to be one of them it's a difference between being a one hit wonder and the Beatles of the Rolling Stone or Elton John they know how to make hit after hit the more contemporary update to that would be like I think 21 Pilots or post Malone or Taylor Swift they just know how to crank out the hits because they figured it out they become they become a machine a success machine I think so in a nice in a really really good way I think if being 21 Pilots or Taylor Swift or someone of that level is your success is your burden of success then yeah definitely find the system to get you there it's pretty clear in every industry that you look at regardless of the market or whatever Niche that they're in the people at the very top clearly are able to repeat it I've wondered this myself about Mark Cuban like is Mark Cuban a success machine and it turns out he quite is at first when he started his company I think it's called broad net or Broadband not Broadband broadnet he was just right place right time created videos and then sold that company but his ability to turn that into more and more success sucess is true sign of his talent and his gift in being able to repeat the success over and over again and I wonder if he knows the six steps that come into it every single time because maybe it's not written down as a formula but he would know like oh I know when I meet a Founder who's got this set of traits that this is something good and I know when it's this kind of opportunity that fits these different parameters that's going to work and I know if it's in this industry or if I'm introduced to them by this person there'll be there'll be patterns there at the same time I think so and I think you should start a whole series of interview viws where you you say I'm here to identify your success system and just work it out just kind of like the way we did it and when you're done you're done and it's awesome and you could just do this over and over again you'll be like the viral sensation yeah that'll be fun well let me know if anyone wants me to do that because that would be that would be totally fun I think you just have to go to the top I have a theory in Mark Cuban the two companies that I'm aware of with um the first broadcast company and then Mavericks and selling the Mavericks right I think he looks for underserved or undervalued ideas so the Mavericks before he bought them weren't doing great and slowly but surely built that into this giant successful machine it was remarkable what he was able to do so he has an eye for seeing either underserved or undervalued things so he moved early on this Broadcast internet thing like videos on the internet sold that company that company didn't go anywhere so he also knew that the opportunity was gone and so he needed to get out and then he used his money wisely to create yet another successful Enterprise so I think that's got to be one of his step one Like Money Ball Like Money Ball but for business opportunities yeah I think I had something slightly similar at my agency when I was hiring people I had a sense that I I kept hiring really good people and I was like what is it what is the thing that ties all these people together and it was that they'd all worked in Hospitality before and they all had these things that I just looked for in people that was that they were good at multitasking they could hold a lot of information in their head they were very personable they could problem solve they didn't think something was a big deal because they already dealt with a situation where the pizzas dropped on the floor and they've got a million tables to serve and there's something about that kind of person that really worked out it felt like a bit of a Money Ball situation as well but they probably they probably come up in there's P there's just patterns there's patterns in every every single thing our mutual friend Daniel Priestley was talking about this he goes I think I figured out this success formula for myself he said something like build a business that's SAS that you can get I can't remember the exact number 200 happy customers paying month over month and it it will take a couple years to do that because you have to work out a lot of things to keep them on there and once you do that give a portion of your company to people who can drive a lot of customers to you and then grow that to100 million and sell it and everybody's happy easy so success system yeah but it's really interesting how he thinks about systems and then is able to say like yes this would work I his whole mind is geared towards that as a Ser entrepreneur to see different systems and potentially has a bit of the Jeff BOS thing in there as well the thing about write a press release send it out see how it goes down and if it doesn't go down don't build it it's the same thing around the over subscribe thing it's like hey we're starting this thing do you want to join the weight list and if enough people join the weight list then you know that a certain proportional buy but if if the weight list doesn't take off then don't build the actual thing easy success success yeah now that I know what my success system might be I'm going to have to say well where did I deviate from this that's the beautiful part of it where did I screw up if I'm not where I'm supposed to be and that's a great thing it's like oh I used too much egg in the batter or I didn't let it rest for long enough and it wasn't the right temperature that's right so let's repeat go back to where you messed up fix that part and then you can move forward and I think I'm in that state right now I want to ask you this question before I get out of here how's the coaching the coach AI thing going yeah I think since we last spoke we've quad drup coaches and Consultants are using our platform being very happy customer service is excellent and yeah it's good we we've entered the future we found our place AI clone marketing was just not a topic before but we're teaching people exactly how to do it and getting some really cool results so yeah nice really good and I want to mention this real quickly if you haven't done so please read the article that jod Penn featuring Yours Truly there's two articles on Forbes we'll put the link in the description so please check that out and we'll also link everything about your programs and your social accounts in the show notes so check that out as well everybody I know how our last episode ended so I will say to you again I will see you at the top I will see you at the top it was a real pleasure talking to you again Jody yeah so good thank you so much for having me back I'm J C and you're listening to the Future