How To Leverage A.I Art Tools For Success

the beauty of any of the generative AI tools is the strength is the creator who comes to the table you come with your experience your capabilities and the things that are the words that you use to describe something your personality imbues itself on the things that you create and these days when I'm watching YouTube videos sometimes I'm like wait a minute I think this is an AI voice generator because humans can still pick up a little Nuance change like they read that a little funny so this is my son I basically replaced him with this character this is Photoshop beta it started with an image I just grabbed off of pixels selecting areas and having it replace what's there you know you could throw some words together and then watch it you know come alive what's up beautiful people in this episode we're going to talk to Brian Sykes he's got deep history with AI he's got a lot of different tools he wants to share with you and here's the really cool part I didn't know about Brian but he's an industry veteran he's been working in design branding advertising for over 19 years he hit a major roadblock during covet lost a lot of his client business and had to Pivot and you might find like hey does that story sound familiar to you instead of sitting there saying woe is me he started diving into AI I know it's super controversial let's put that aside my job as an educator is to help you learn about as many cool people as I can find and what they're doing so that you can figure out if this is right for you or not Brian's going to give us a broad overview of a lot of different tools for writing for image generation for text to video for audio for music and then he's going to show us some real life real world examples of how he's using AI so you're going to definitely want to stick around for this episode Brian please introduce yourself tell them a little bit about who you are and what you've done hey Chris thanks again for inviting me on the show I started my own business in 1999 called ad Journey ran it for 23 and a half years covet hit and I made a pivot and in the pivot two things started one as I launched headspace branding to focus on just a part of design I love uh made the most impact and at the same time I jumped into generative AI being a long time teacher I decided to daily teach generative AI to other creatives so starting a September 1st everything single day since I've been teaching you guys how to use lysis tools covet happened and in the midst of covet when business had diminished down to where I lost 80 percent of my receivables in a year I'm like okay I'm in a safe place financially but this gives me a chance to kind of step back and figure out where I want to go and what I want to do next and I initially thought of jumping into just creating a a branding agency focusing just on that because I love that aspect but what I decided to do is about the same time I saw Ai and really was blown away with what was possible so I jumped in and as I was doing those early iterations of exploration you were at the same time sharing some of those early posts that you were doing with mid-journey and some of the others so this became a real exciting space to kind of watch you know you could throw some words together and then watch it you know come alive I spent a couple of months just playing in that space and I I realized there's nobody out there really focused on telling other people how to do this stuff so I decided I wanted to go ahead and just basically give it away I want to do every day create a small lesson that says here's how this works and share the creative process behind working with mid Journey Dolly stable diffusion all the other generative AI that was out there so there wasn't anything out there that I could find that taught you know the fundamentals of how to even work in this creative space and so I wrote and produced and released my first book AI Explorer prop fundamentals in January I released my second book AI Explorer tips tricks and rules to break then I started the collaboration series with other creatives because I'm seeing all these creatives who are out there and they're dabbling in the space but most of them were not positioned in a way to kind of capitalize on what they knew and I wanted to help get them more exposure so just sharing what they're doing on LinkedIn but then having a book that they could kind of put their name on with something of value but these were a lot of fun because what I was trying to do is I realized that the beauty of any of the generative AI tools is the straight is the creator who comes to the table you come with your experience your capabilities and the things that are the words that you use to describe something your personality imbues itself on the things that you create and then AI Explorer stack size props and five dollar words this is something that big out brusowitz and I had kind of played around with for months uh before the collaboration books ever hit we found that there were certain words that had a little more pop a little more Pizzazz inside of mid-jourity and stable diffusion and it necessarily didn't necessarily make sense as to why they did but you could actually put these words in and see you know explosions happen almost and what it was creating the way I've structured this is I'm going to do an introduction just hit some of the high level applications that are worth paying attention to and I'm catering this really to creative since that's the group of people that I relate to the most from my background all of these tools I do not use on a daily basis several of them I've used pretty regularly and so I'll kind of walk through that and then at the end of this whole thing we'll kind of jump in and I'll walk through some iteration of how to use this practically so first is Introduction to generative AI first case is going to be generative AI for images okay the first platform is mid Journey definitely gets the most attention when it comes to what you can do visually this is an image set that I recently created the limitating factor of mid Journey currently is that it requires Discord to run on the powers that be are looking to take this to the web I think maybe by the time they release version six not sure but that's the talks and so this is a really cool tool and definitely the place I think everybody who's a creative needs to jump in and get their feet wet in this space this is such a powerful Tool uh what's possible here is just remarkable um I could spend hours just talking about mid Journey because I do it every day this is something I think everybody could really enjoy next is this latest release of sdxl 1.0 this is stability Ai and this is their latest version of stable diffusion they've actually included or put a copy onto the Discord server so you can go in and sign up and get access to stability or sdxl 1.0 the quality of these images are Way Beyond where stable diffusion was very recently so this is definitely worth paying attention to this is the reason I think they've moved into the Discord is the same reason midday it was there originally it's a training ground they can use it to teach their their application to get smarter and better or produce better when it's sitting on everybody else's computers and they can't see the results then they have no idea what's possible or what's being created and what people really like this is a great way to kind of Leverage that next is Leonardo AI this is a tool that's kind of come up from behind and surprised everybody with a quality that it's producing you can see from the image I'm using the exact same prompt in all of these and the quality of what's being produced is is quite remarkable what's also neat inside of here is it has a variety of images you can choose one to eight images in one render set which is different from all the other platforms you've also got some different functionality that you can control in relation to adding a negative prop which is similar to stable diffusion this is actually built on a stable diffusion back end but the quality and the training of these images is pretty phenomenal Lexica is a an application that started doing some really cool stuff early their style is more illustrative it's a simplified it's not as refined and Polished in photo quality but the what you can produce here is still pretty impressive so this is kind of a fun little application if you're looking for inspiration on the illustration side now those were image iteration that's basically put in a text you get a result there's a lot more but I want to show you a few applications that are still in the image set but works a little bit different so this is pixel cut pixel cuts a really interesting application you can breathe in like you see this image here is a bag looks like a bag of coffee says Audubon it's got Starbucks on it wildflowers this is from a presentation I did a while back when I was doing unlikely mashups and brand collaborations and so with this I brought this image into Photoshop I knocked out the background and I dropped it into pixel cut the cool thing about pixel cut is you can import any kind of image and where it says scenes you can select it's got a drop down and you can choose dozens of different options and when you do generate photo it creates four immediate images with the product against that background in that setting this was really quite impressive the quality is really good this image I could take this image bring it into Adobe Photoshop beta fill in around the image and I've got an image pretty much mock-up ready for social media posting Adobe Firefly Adobe is running behind on the quality of the images they're generating in platform but I don't throw them out yet the reason is because of what they're doing with Adobe Photoshop with the beta version what they're doing in illustrator what they're doing with text to image or text of thoughts and so there's a lot of functionality that's going to happen here that's really fascinating so the exact same prompt you see the quality doesn't look anything like what you saw in the other things but I wanted to bring this in here to show you and kind of get people to pay attention to this this is worth kind of watching because we're going to start seeing some advancement take place in the Adobe Firefly space this is I believe more of their training ground that's going to be used to implement inside of Photoshop shot beta there are also text effects which are pretty interesting the one thing that it's good to note for creatives is image not for commercial use is applied to everything that you generate inside of adobe Firefly Adobe Photoshop beta when you use it as a text image your quality is kind of low and so this is just a straight up blank screen I dropped in the same prompt and this is what it creates you'll notice the similarity between this and what we saw in Adobe Firefly they're working on the same engine same kind of formatting and just not that impressive but you are familiar with what's possible with Adobe Photoshop beta when you bring in an outside image and it has a reference point that you're trying to create from and I'll show you some of that a little later here is the example of the Photoshop beta and how this thing can work so this is me kind of playing around I'm putting in fast motion what's fascinating here is for those who are just listening we start off with my dog in the water he's an old guy he's about 13 years old and I'm totally Building images around him using the Photoshop beta it's able to quickly generate based off of the things that I'm I'm giving it and as a creative anybody who can use Photoshop this becomes a really fast way to kind of create resources that you'll need so where it started with just a tall uh portrait Style version of my dog in a lake I've added to it a person fishing I've added a couple fish there was a floating basketball in here and I put some some geese up in the air and all these things are happening with Photoshop beta it actually generated a background to expand the Lakes View and we end up with the finished image so just quick fast but it's kind of fun to play around with now there's still some discrepancy or some issues with quality you'll see in the geese they kind of look a little off the details are the colorings off you'll have to play with it but this is just I want to do a five minute fast render just to see what I could do quickly so it's a really neat tool for what's possible okay dolly two I've included this in the list but it's my least favorite of all the application currently but I cannot throw it out and the reason I can't is because open AI is the ones who created this tool for a company that creates something as powerful as chat GPT I still think there's a lot of a lot of possibility happening in the uh Dolly side plus they were the first to really commercially come out with a text to image platform this was kind of exciting when it first came out but it was quickly surpassed by mid-journey and stable diffusion but again I don't count them out they do still have some cool features called out painting the image inside of this is my monster image I started with from midjury dropped it into Dolly all the exterior of this image was outpainted with Dolly Photoshop could have done this faster simply because I could draw a mask and say you know create but this is a functionality that's still possible with Dolly and you'll notice the quality in seeing it it's not near as good as the original image generative AI for voice and audio so working in the podcasting and video Realm this is some really interesting tools the sound quality from the first versus what you can do with Adobe podcast is significant right now this is free uh you have up to an hour max duration that you can upload to and it refines the the sound quality significantly it removed all the hum all the buzz all the background noise and it sounds like I'm speaking directly into a microphone well in a professional setting it's really quite impressive what's possible okay so this is 11 laps this is by far my favorite I love what you can do in 11 labs and so in 11 Labs you can do speech synthesis the Jabberwocky video that I did on YouTube that is using the 11 lamps voice it's got the proper Cadets and rhythm of a human speaker so the sound quality is so rich plus you can train 11 Labs on your own voice and then what it reproduces is quite significant it still has some inflection issues when we get excited we can express little little fast faster a little higher pitch 11 laps doesn't do that but I've got a good friend who creates podcast training with YouTube and he does his intro and his outro personally and then he has 11 laps read his copy for the middle and you can't tell where one begins and it's the reason he does that is because it allows him to give that strong emphasis at the beginning and the end that's you've got so much personality and Vibrance to it but it slows down and goes to a normal Cadence when it's reading through the script Brian have you used this to train it on your own voice and compared and tested to see how people can tell the difference I have not played with it to see what other people can think I'll have to definitely give other people a try to listen so I'll do I can send some samples of what I can do there and uh you can see if you can tell the difference between my natural voice and what what uh what the 11 Labs can produce have you done anything with 11 Labs I have not but I have friends who've taken my voice and just showed me what what's possible and it's pretty close and these days when I'm watching YouTube videos sometimes I'm like wait a minute I think is an AI voice generator because humans can still pick up a little Nuance change like they read that a little funny and they keep hearing that same funny pronunciation it's like their English is perfect there's something off about this right I think it's something a lot of creators are doing today they're using AI generated scripts about very news kind of topical stuff and then they're using something like 11 labs to generate the voiceover they're just cutting these videos and getting hundreds of thousands of views right I I think that's definitely what's the case and you can definitely hear uh nuanced things especially talking about generative AI it doesn't quite know what to do with the AI unless you separate it out so there's a lot of things you'll have to do this is where Murph is a similar platform where you kind of have to go in and fine-tune there's ways that you can basically say pay attention to this but you have to separate it out so you can hear what it's creating because our natural language we don't have to think about it we just do it uh when a a application is reading our voice or in our voice uh it does doesn't always catch all the right inflections and things so but Murph is another that's pretty decent it doesn't come close to what 11 Labs can do in my opinion the only ones that's of value or the paid account versions they give you 10 minutes free uh they use poor quality renders uh the paid version it's decent voices but it's it's not what 11 Labs produces speechify another similar uh very similar setting this is something if you want something fast and easy 11 Labs Murph and speechify that's about the order I would put them in price points decent for those who are entry level and trying to find something so there's that's the nice thing with AI is there's so many options for people to kind of jump into the script this is another tool for editing things this is another one that you can train your voice on it does a pretty good job this was one of the first ones that came out the thing is this the script didn't start off as a voice Creator the whole idea behind this was you miss misspoke on something and it could train on your voice and replace that that word that's kind of the idea behind it so it's not refined to be a full speech analysis it doesn't have allocated but if you're just doing this for basic word replacement it's not bad by the time you did something like this this would be more for if you have an assistant that's editing your podcast they could take something like this and fix those individual words for me doing something I'd just rather record myself and replace the word Newbert it's another application for editing here's kind of interesting is this is not for speech and language this is for music so mubert generates audio and the quality is really not bad so this is the first place I've seen generated uh AI music that's that sounds pretty decent that's got a good flow and a Cadence you can match to different rhythms you can choose tracks if there is a YouTube video that's got a background track that you like you can send it the link so there's a search by reference and it can go to that link listen and then it'll create brand new music based off the sound that it heard off of that YouTube channel so there's some neat functionality built into this some other platforms I listed are soundful Ava beatbot Beethoven generative Ai and music is up and coming but this is sort of like where majority style uh stable diffusion Dolly and everything was a year ago it's coming but it's it's kind of early are you aware of the the track that that some people have released that it's like in the style of Drake and Kanye and and they release a whole album and it's getting a lot of fanfare are they using one of these tools or something else there's other tools out there that can be used to train for a creation of music it's a similar setting uh where it's voice trained but you're training it based around a few different Dynamics so like you can sing into this and you can trade it around your singing voice what your range is what your pitch is uh that's what they're kind of doing for Drake and and there's several of the artists that have really taken off in this space because their voice is being taken there's a tick tock that I've been following where I think it's called I messed it up for you uh he takes songs and he has them redone with a different voice like one's Johnny Cash re-sing some Modern rendition songs and it's really kind of hilarious to look at but it's it's a different platform I really haven't spent much time playing with that it could be something worth paying attention to though next is generative AI for video Runway is one of those cool tools they started off just in the image space just like mid Journey Dolly stable diffusion and their AI for image is decent there's some functionality in here that that's pretty cool I like what it can do but where they came around and blew everybody's Minds was generation one and generation two here's an example of gen one with Gen one this is gonna be a video I'll play it's started off as a video of my son who played handball for the UNC handball team the character that you see on the right this was my son he runs across and he throws the ball into the net so I took the images that's kind of a neat application for just simply replacing things this is Gen 2 so gen 1 you take an image and a video and you basically tell them to do something you know what you wanted to do with Gen 2 it comes along and it's got a couple options the first is you can just upload an image and then it generates the video for you in this case it's going to be a video of panning in on this scene but you can also just simply upload a description so it can be texting it text to video this is from an image I just posted this past week a mid Journey with the reflections what's neat is it moves forward and it's actually pretty decent considering it's starting from just an image everything's Grady pixelated the quality is not perfect but considering it started with just an image to create this kind of motions not bad kyver is another fun application this is one I think creatives can really have a lot of fun with you've got a number of things to do one is just what we saw before where you can upload an image and just kind of let it go and have some fun so this one here this Photograph I did of Jimi Hendrix I did an impasto thick paint splatters style painting it almost gets done with a palette knife I uploaded that to kyber and I gave it a little bit of a song and I let it have just free reign to kind of play with it so it's just a little wild creative expression there did this is the tool that a lot of people have been playing with where they upload an image that they created inside of mid-jare and you stable diffusion and they allow it to have a voice so this is it's very rudimentary the quality is not perfect but you're actually starting to get some animation some three-dimensional three-dimensional depth with the image and the this is this is another one of those tools that's growing rapidly it's kind of exciting to watch and there's several that's come into this this space to compete Wonder Dynamics is going to be a tool that's going to change the industry this is produced by Wonder Studio you can basically have any video where the character can be recognized so this is my son he was climbing the wall at a Climbing gym I basically selected him and replaced him with this character this is one of their free characters now what they get can't understand yet is the Dynamics of the other objects in 3D space so you'll see its feeder on top of the wall and things but what's interesting with this is it was able to replace the original of my son and make this character follow his exact same emotions this is something that's coming along the quality is remarkable considering this is not that old of an application Steven Spielberg is actually on the board of directors with this company so there's some good names out there that's a part of this tool wow that is a game changer because that's going to be some kind of version of mocap that doesn't require a technical camera and Equipment right yeah it just keeps growing I mean what's possible here's some other other applications that are out there picture wave video design.ai raw shorts lumen5 Flex clip there's others but these are the ones that are kind of up and coming and starting to make a presence for themselves generative AI for copy this is where I really spend even though I have a lot of fun with mid-journey and creating stuff in there and playing with Photoshop this is where I have a lot of fun as a creative is in the the AI space with chat Bots I just got it through listening to uh your interview or your your engagement with show rust uh he and I've had a lot of great conversations so thank you for the introduction a while back uh he's a great guy but the the dobot is really cool I'm excited to see what's going to happen there this is the first it's chat GPT uses a fixed data set that's curated and pre-processed by openai does not have direct access to the internet but you can plug it in basically give it access to the internet this to me is by far the best platform out there currently for engaging and conversing and I'm going to show some stuff that we can do with this a little bit that creatives I think it can revolutionize how you do your work next is Claude this is the ethical rival of chat gbt and a lot of people when this came out for basically saying this is the death of chat GPT it's not uh it's a good platform the quality of the what it gives and the results it produces is actually really good how I've been impressed this is tied to the Internet so you're going to get a little more results that are tied to active content that was quite ethical I don't know that it's I this is the this is actually kind of funny because this is what it declares of itself so I'm not sure how it's ethical I just took their description of themselves as an F arrival I'm not quite sure how they've defined themselves that way or what makes them so but they do consider themselves a rival Champion chat gbt and they consider themselves ethical uh it's a very it was an interesting statement uh but I really didn't spend the time to dig into it any more than that a lot of these AI engines are built off of Open ai's core technology so sometimes they're using that core technology and changing it and saying well we're the rivals like are you really because I can't imagine that it's that easy to create an AI engine right that's what I'm imagining um there was the kind of which college it was Stanford I believe that created an AI agent to rival with uh chat gbt and they did it with six hundred dollars um I think that was Stanford it's possible with some people but they're still using the the how to that was created by open sellers platforms it's made it available to everybody so it's not like they had to start from scratch Microsoft being uh they're running off a version of Chachi bt4 this is interesting because while it's okay it's it's got some really weird things it wants to do and this is something I've heard a lot of people complain about like if you try to get serious with Chachi or excuse me you're trying to get serious with Microsoft being and you're asking it questions about you know deeper things or harder things one of the things I heard just just this past week on a podcast it said that this guy was asking you know some some questions about uh I think it was dealing with funerals and things because this mother was sick or something it goes through and it gives him some pointers of some things to be thinking about in that space and then it says would you like to draw a picture and he's like what the heck um no this is not the high for you know kind of but it doesn't understand the Delicacies of things and so there's some elements in how it communicates and engages that is not as personable as what you might find with Claude or with chat gbt and it tends to be what you see here it it's giving you information but it's almost also sending you ads this is one of the pieces where I I find Microsoft being less desirable because as you're searching and using it as a search engine is going to function like a search engine and use that as a place to sell ads so I think this is one of the things that kind of discredits it in that space Google bard it's impressive but at the same time it's a liar it's probably the most inaccurate of the platforms that I've worked with so far so I took my first book and I uploaded the PDF to it gave the entire thing and I even summarized for it what I'm you know what the key points are and I said I want you to go through my book and just kind of break it down chapter by chapter it starts doing it and it's fine once I went to the next question it started making things up and when I would point out your the error of what it's doing it kind of blew me off and it's like oh I'm so sorry and then it let me let me try it again and it would still give me another wrong answer so Bart's got this this uh issue with making things up is it produces content yeah it's hallucination the factor must be turned up quite High yes yeah for sure these are some other AI platforms uh for writing copy um these are some you may have heard of Jasper AI right out the top they were the first ones that came out but closer copy phrase IO copy AI writer dot me copy Matic simplified aiwriter.com smart copy AI pepper type AI scalane.com copysmith write Sonic any word shortly AI these are copyrighting competitors with pre-chain specializations each of them kind of have a refined element but what I found is I can kind of do the same thing and sometimes even better with chat GPT in other words if inside of chat gbt I can say I need this to sound like or write like give it copy samples and it can reproduce just like what I'm after I don't have to use these other platforms this is going to be a really difficult market for these as we continue going forward with the current AI that's available and things like chat GPT generative AI for logic and this is where I think chat GPT kind of rules the roost and I'm bringing it back into Jack gbt again for Logic the reason is because I can use chat gbt to address and engage problems and creative problems um this is one I'm actually going to walk through in just a second what's another idea directed at people who do not know me to compel them to contact me and learn more so I can give it questions and feed it information and then have it engage with me generative Ai and creative workflows so this is where we're going to change gears and start engaging with using some of these tools um and then kind of make some some progress around that space any questions with what we've looked at so far Chris no it's been good it's good overview of all the different tools that you might be interested in I'm interested in where you take this next okay so this is the fun stuff so for me it's kind of like everything hey this is what's in the catalog now let's jump in and use it okay this was really hard to narrow down just a handful of use cases because I wanted to jump in and think about some primary areas where creatives could utilize these tools quickly I start with Gene AI in branding Chris this is probably very familiar your core brand attributes using visual words literally taking that piece and I did a video uh that's the role of generative Ai and branding and I walk through this process of somebody who wants to load this a little bit more I've got it on my YouTube channel but I'm gonna walk you through what I've done I said it information and I'm just going to read so those who can't see are able to hear it in the podcast I have a list of six brand attributes under which I have several Direction attributes and I describe it descriptions gather from a conversation with the owner of the brand I will supply you with the brand attributes first then give you the direction attributes for a particular brand being developed called keep trucking does this make sense so far this is me talking with chat gbt and here's something that's really important when you're engaging with chat GPT describe what you're giving it and then ask it constant questions to make sure it understands where you're going with it do you you know this is why I always follow up as does this make sense so far or do you understand what I'm asking for this is very valuable because you're able to find out if it's it's sort of like when you talk to your kids I remember why kids were little you tell them something they nod their head and they walk off and do the very thing he said dot do this is sort of why I ask so I can get feedback and make sense chat GPT responds yes it makes sense you will provide me with a list of brand attributes and give me the direction attributes for the brand Q Trucking this information will probably be used to develop the Brand's identity voice positioning and other brand related aspects I'm ready to help you with the task please proceed with providing brand attributes okay so this information was actually something I do with interns uh I love what you and Nelly put together on this this is fantastic so it's easy to give to an intern and teach them the process of thinking through uh creating a logo so this was from a video I did with a friend of mine called Eric Butner Aaron uh wanted to start a little side project business called keep trucking and I did an hour-long interview I take this hour-long interview give it to the intern and they fill in this information and this is a great practice for them to kind of know what to look for from the information I Supply to you this is me talking I need to choose a set of three brand attributes with One Direction attribute for each brand attribute so I've given it culture customer voice feel impact X Factor all that information has been given to it and now I'm telling it to choose a set of three brand attributes with One Direction attribute for each brand attribute from those supplied that go together in a unique and unexpected way so select from the six brand attributes and Direction attributes a set of three words or phrases that can be used to set the tone for a brand identity this must be an easy tag on to what you guys are already producing and and offering and the brand strategy classes how to utilize chat gbt to get the results so the three will be the direction focus of the brand does this request make sense and it responds absolutely it makes sense summary is it gives me three it says here are my selections culture fun voice funny X Factor Fosters positive relationships so it's selected from all the options and it shows three and it found things that logically resonated with it and then it explains why it shows those three these three Direction attributes come together to paint a picture of a brand that doesn't take itself too seriously it's fun and funny but deeply values the connections it builds with its customers Fosters positive relationships this could be a unique and engaging identity setting keep trucking apart as a brand that delivers joy and positivity through its products and interactions this is kind of cool because we could do this obviously but what's nice with this is we can remove our prejudice our assumptions our personality and step back and say you'd find Things based off of what the customer said so it's not me driving it it's actually you're randomly making a selection based off of what we've gotten from the customer and then I asked it for two additional selections and it comes up with what you see in pink gift givers looking for a niche funny gift high quality soaps and candles funny Goofy and therefore the third motivating moves action a heartfelt story and then with each of these it explains why it shows those options so for the paint a go-to place for high quality humorous gifts for the green motivating move to action heartfelt story it's motivation motivational culture that inspires action through products that carry heartfelt stories making the brand resonate emotionally with customers it's choice and its reasoning is actually sound and logical I could go along with this next is okay from this set of words that I've given you fun fun funny Fosters positive relationships what I told it to do is you provided me with three great potential sets from these sets typically I begin putting together a collection of fonts colors design samples taken from a variety of sources so I tell it I want you to take those words and break it down and answer these questions words why chosen other brands that have this similar styling the colors that you'd recommend the typography imagery that represents this brand and then others would be ways that you can think outside the box okay so from this I could hand this to a designer and it spells out everything that would go into the design of a mood board you have everything kind of defined you've got your words you've got your color sets you've got some examples of reference to kind of give you an idea so this is a fast way to jump into this so the next step would be the mood board they can take off with it so again this is just utilizing chat GPT asking a few questions give it good content and it gives you some fantastic results Jin AI in ad Concepts I don't know if you know Tom Chrisman and Paul Fix at house they're based in New York but they created a deck of cards called add House of Cards a deck for nerds there's 35 cards and I just took nine of those cards and they're 35 proven techniques tried and tested it at house advertising school to help crack that award-winning campaign so these are just kind of like those momentum Busters to kind of get people moving and creatively thinking so I've fed it nine of those words so this is actually me type it in the thing I've given it on night of the examples so you're seeing one through nine up here the top I'm typing in I have a client what I'm doing is I'm telling it that I want to have it draw for one of those nine words randomly so I have a client that provides business to business solutions targeted at software as a service from the card deck what is a creative way to create an ad for this client if I click submit now it's going to go from those nine selections that were programmed into it for the ad house says all right let's randomly select one of the methods from the ad house deck of cards let's take number card number two time travel given your client provides business and business solutions for software as a service we could take a creative approach by envisioning a world without their product looking back in history so it lays out from here the basic thought structure behind creating an ad but it's using a reference point so this is a great way for creatives who are trying to problem solve you could have a deck of cards you could have a book that you've read you can pre-program it with thinking and ways to process and then call on it to give you the information you're looking for so sort of like what you're doing with the dobot you can do this in a small version working with chat gbt and this face nine cards and it uses it as a reference point so it gives me pre-product error imagine the world without it introduction to product impact on history today and Beyond and then it tells me how to kind of put it together so the next is that this is really good now for another client that's a base layer manufacturer for the outdoor winter Sport Arena I'm going to ask it to kind of do the same what is a creative way to create an ad for this audiences and then I tell it to use the deck and I'm going to give it it's carte blotch to figure out which one of those things to use what's interesting is you could actually just keep generating the same and it'll keep drawing from a different card and give you another idea it chooses number six make an enemy and it walks through the entire process so identify the enemy and it begins creating all the content that goes into the thinking behind creating this ad identify the enemy declare war on the issue now highlight the battle Victory is show the Victorious short sport person unhitter by cold or damp enjoying their support to the fullest and there you go all right gin AI in image edits this is uh using Photoshop beta and it started with an image I just grabbed off of pixels just simply selecting areas and having it replace what's there this is where it could be a huge asset to somebody who's got something simple they could go into Photoshop and maybe do some simple refinements so this is a way to utilize this tool to kind of speed up that process so take me through your thought process here you're cleaning up the wall you added a what is that it's a shrub over here on the left hand side uh I throw some graffiti on the wall took out the top and gave it a sky I got a reflecting pool at the bottom it's no real rival reason this isn't necessarily for an ad but the idea of you've got carte blotch to just play and have fun with this tool but you can direct it to wherever you want to go this is the the beauty of this tool is it's wide open I mean from creating a shrub on the left to creating artwork on the right replacing a building with a sky given a reflecting pool all these things happen quickly with the Tool uh just simply by drawing a little Marquee around it and generating gender of AI in ideation I did some brand collaborations of the unlikely mashups and this was kind of a fun series and this actually started working with chat gbt where I gave it a list of about five different things that I thought of and I said this would kind of be a fun mashup you know if this were to happen and based off of that give me some ideas that are similar and I gave it refinement of structure of what I'm looking for it needs to have you know these these qualifying attributes in order for it to be a benefit and so this is one that it came up with was Adidas and Nintendo switch and it called it play and so this was kind of a fun idea another was the brand collaboration of the Audubon and Starbucks where they'd use the Starbuck grounds and this is what's kind of cool with this one is it would Define how it's recycling or how it's reusing so in this case it's using coffee grounds uh with Audubon flowers and it's packaged as a way to get wildflowers out so this is kind of a neat mashup this one actually makes a lot of sense a generative AI in ideation is with storyboards this is something I've done with a lot of clients in the past where in order to explain a product to the sales team or explain a product to a client would be to create some simple storyboards that walk through almost comic book style with mid Journey you can easily create the images I can tell the story in long form and then say I want you to take this and divide it at a 10 pound let's break it down that way and it creates it rapidly photo shoot planning so ideation side of things you're going to do a photo shoot with a Pima it'd be kind of nice to have some ideas before you got there so this is kind of you know ways that you can think about what you might want to do and how you'd want to do it and you can set a lot of the details up most of the photo shoots I've worked with in the past have been uh catalog driven I didn't have to worry about a puma in the audience but this is something that's kind of a neat way to kind of play around with the ideation side and stylized imagery with all the tools that are available in mid-journey and all the other platforms that are generated AI you can also integrate with the existing tools you're familiar with the any of the tool so that you have the Photoshop and you've got the after effects in Premiere this is one that was kind of created with several tools so there's tools out there that you can actually grab individual components of something and manipulate and create that the motion that you're seeing then also be able to cut an image from the background playing with it in Photoshop and adding Dimensions through layering stuff and Brian if people want to find out more about you where should they go uh LinkedIn is by far the best place to find me I'm there every single day so it's linkedin.com and it's Brian W Sykes and you're going to see me with the orange background behind my hand if they want to dig into some of the resources some of the things you talk about the books or training what's the best URL to give to them yeah so the briansykes.com is the best place to find me that's probably the easiest one and from there I've got all my all my links to everything else I also I try to give all my links on my LinkedIn profile too wonderful Brian you've given me a page full of notes and tools to test out and I'm so grateful for that you're here thanks very much for coming on the show yeah thank you so much I appreciate it Chris 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