Broke But Not Broken w/ Vincent Brathwaite
Chris Do and designer Vincent Brathwaite discuss how to apply design principles to overcome incredible hardship and build a fulfilling life.
Chris Do
Founder, The Futur™ · October 30, 2020
The Unbearable Weight of a World-Class Education
He had a degree from the Rhode Island School of Design (RISD), one of the most prestigious art and design institutions in the world. He was running his own design consultancy in Atlanta. By any external measure, Vincent Brathwaite was on a clear path to success. Yet in 2011, he found himself staring at a concoction of pills, Red Bull, and Clorox bleach, ready to end it all.
The path from a celebrated institution to the brink of suicide is paved with a particular kind of pressure. “Expectations can be deadly,” Chris Do notes, a sentiment that perfectly captures Brathwaite’s crisis. The disconnect between a rigorous academic environment and the harsh realities of professional life creates a dangerous gap.
RISD trains its students for an uncompromising level of excellence. The environment is a crucible of critique and high-concept exploration. In this academic bubble, students have a safety net. “If you fail, okay you get a bad grade on your project,” Brathwaite explains. “Outside of an institution…you fail, you lose your job. You lose your house, you lose your car. You may not be able to eat for a couple days.”
The stakes are infinitely higher.
For Brathwaite, the transition was jarring. He was trying to build a business, but the client work felt misaligned with the grand, impactful problem-solving he was trained for. The progress was slower than he’d envisioned. The praise was less frequent. The daily grind felt more like a failure to live up to the promise of his pedigree.
“Because I had such grand expectations…and I wasn't seeing that as much in the work that I was doing…for me it was a missing of the mark,” he shares. “And so for me for that to take place, I felt like well, if this is constantly happening then what's the point of continuing to push?”
This dissonance, this chasm between the ideal and the real, fueled a profound sense of anxiety and hopelessness. He had built his identity around the skills he possessed and the institution that validated them. When the external world didn’t reflect that identity back to him, the foundation crumbled. He felt it was an easier route to call it quits than to face what he perceived as the inevitable failure just around the corner.
He took a picture of the lethal cocktail on his kitchen island, his Bible sitting nearby. It was a moment of complete fatigue. A fatigue of faith, of career, of self. The attempt failed. He woke up, annoyed and frustrated, but alive.
That moment became a dark, defining baseline. “I realized that obviously if that didn't work, I need to still be here,” Brathwaite reflects. “And I need to continue to push past these things that I see as barriers for me.” The first step was not to find a new client or a new strategy. It was to admit he couldn't do it alone and ask for help.
Broke But Not Broken
Brathwaite’s story doesn’t start at RISD. It starts in a place of financial precarity. Born in Tulsa, Oklahoma, to parents from Trinidad, he grew up knowing what it meant to be broke. As he recounts in his 2017 TEDx talk, Broke but Not Broken, his family relied on resilience to navigate hardship. They always found a way.
This background is crucial. It’s a powerful counter-narrative to the assumption that attending a top school is a story of pure privilege. For Brathwaite, getting into RISD was an incredible leap, but it also set him apart from his family’s financial reality. After graduation, the parental safety net wasn't there in the same way. “They didn't have a reserve of funds to be like, ‘Okay, we're gonna give you an investment of money to help you with your design career’,” he says. “It really was just me relying on myself.”
This solo journey amplified the mental toll. The pressure to succeed wasn’t just about ambition; it was about survival. This history gives weight to his core personal values, which he sees as the operating principles of his life:
- Integrity: The quality of being honest and having strong moral principles.
- Kindness: The quality of being friendly, generous, and considerate.
- Empathy: The ability to understand and share the feelings of another.
- Resilience: The ability to withstand or recover from difficult conditions.
- Courage: The ability to do something that frightens one.
For a long time, Brathwaite was hesitant to share his story of attempting suicide, fearing the shame and judgment. He anticipated the question: “What are you talking about? Life couldn't have been that bad for you, right?” But vulnerability is the foundation of a real personal brand and authentic connection. His willingness to speak about this darkness is what gives his message of hope its power.
It reframes the narrative from a simple success story into a complex testament to human resilience. The title of his talk says it all. Being broke financially is a circumstance. Being broken mentally is a state of being. He had experienced both, and understood that only one of them had the power to truly defeat him.
The Unpaid Apprenticeship That Changed Everything
Fast forward to 2014. Three years after his lowest point, Brathwaite was in Los Angeles, facing another transition. His client work was drying up again, but this time, his mindset was different. He wasn't spiraling into despair. Instead, he was asking a new question: “What's next for me as a designer?”
He felt a growing dissatisfaction with his work. His goal was to use design thinking to help people, but he found himself spending most of his energy educating stakeholders on the value of design rather than actually doing impactful work. “This is not why I got into design,” he realized. “I want to do more. I want to make more of an impact.”
This internal questioning led him to search for inspiration online. He stumbled upon a series of YouTube videos featuring Chris Do and Jose Caballer. He started with a video on making money, then fell into a rabbit hole, devouring content on client management, freelancing, and closing sales.
“I was like, oh my gosh, where have these two people been in my career and why do I not know them?” Brathwaite recalls. To him, watching Do and Caballer was like seeing the two hemispheres of his own brain in action: Do, the analytical, strategic left brain, and Caballer, the blue-sky, creative right brain.
Then, an email arrived. The Futur (then known as The Skool) was looking for an apprentice. The position was unpaid. Brathwaite was in no financial position to work for free. His funds were dwindling. But he saw it not as a loss of income, but as something else entirely.
He saw an opportunity.
In his framework, opportunity is the circumstance to create something. It’s an untapped potential, a space for exploration. It is also inherently risky. “It's about an investment in myself,” he says. “I felt like I was at a point where I wanted to learn more. Here are these two individuals who have established careers, who know what they're talking about...and now I have an opportunity to sit under them and learn. Absolutely, I'm going to take this chance on myself.”
He applied, interviewed with Caballer, and was accepted. He walked into the Blind offices in Santa Monica and began a new chapter. This decision, to trade immediate financial security for long-term knowledge and mentorship, was a pivotal act of courage that would fundamentally alter his career trajectory. It was a conscious choice to invest in himself, a lesson often discussed by entrepreneurs who understand that not all value is monetary, a point explored deeply in Your Dream Doesn't Need Money, It Needs This.
Learning by Osmosis: The Principles in Practice
Walking into the Blind studio was like stepping into a living laboratory. For Brathwaite, it wasn't just about the tasks he was assigned for The Futur's nascent YouTube channel. It was about observing how a successful creative business operated from the inside.
“It was seeing you all practice what you preach,” he tells Do. “It was seeing two creative individuals who have a background primarily in design using design principles and design methodologies to run a business, to start a company, to start an initiative, which I have not seen done before.”
He watched Do, then deeply uncomfortable in front of the camera, push through that fear to build a platform he believed in. “I remember you yourself saying how like, ‘Listen, I am not comfortable being in front of the camera, but here I am’,” Brathwaite recalls. “And I saw you do it, and I saw how well you were doing at it, that it was inspirational for me.”
This was a real-world lesson in courage. If someone with an established, multi-million dollar business to lose could embrace such vulnerability and uncertainty, what was holding him back?
He also observed the culture of the studio. It was a space defined by both discipline and autonomy. There was a level of respect and trust that empowered the team to do their best work. “It was almost like there's like the symphony of what was happening in this space,” he describes. “And so for me, I learned a lot of that. I was taking notes, I was taking my mental notes about all of the things that I was observing.”
He paid attention to how Do delivered critique, inspiring and encouraging his team while pushing for better work. He watched the process of building an audience from scratch, reaching out to the design community, and navigating the uncertainty of launching a new venture. This was a masterclass in how an entrepreneurial mindset operates, not in a classroom, but in the trenches.
The experience transformed his understanding of what a design career could be. It wasn't just about delivering solutions to clients. It was about designing systems, building platforms, and creating your own opportunities. His time at The Futur provided a new model, one that merged design thinking with business strategy and personal development.
Designing Your Life: A Five-Part Framework
Brathwaite’s experiences, from the depths of despair to the heart of a thriving creative business, crystallized into a powerful methodology he calls **Designing Your Life**. It’s a framework that takes the principles of User Experience (UX) design and applies them to the most complex project of all: yourself.
UX, at its core, is a human-centered approach to problem-solving. It involves research to understand users, synthesis to find patterns, ideation to explore solutions, and implementation to create a better experience. Brathwaite argues that we can, and should, use this exact process on ourselves.
The framework consists of five core principles.
First is to be curious. This is the research phase. It’s about asking open-ended questions and observing without judgment. “Who are you outside of design?” Brathwaite asks. “What are you bringing to the table aside from the skills that you have?” For much of his career, he had hidden behind his skills. The real work began when he got curious about Vincent the person, not just Vincent the designer.
Second is to be objective (or, as Do suggests, be centered). This is the synthesis phase. It’s about seeing situations for what they are, without the distortion of emotion. Brathwaite cites Don Miguel Ruiz’s book, The Four Agreements, and its principle: “Don’t take things personally.” It is about separating fact from the stories you tell yourself about those facts.
Third is to be creative. This is the ideation phase. It’s about exploring unconventional options and challenging your own biases. This doesn’t just apply to work. “This is being creative with the books that you decide to read, or the places you decide to go, or the videos you decide to watch,” he explains. It’s about intentionally stepping outside your comfort zone to expose yourself to new inputs.
Fourth is to be authentic. This is about prototyping and testing. Once you know who you are (from curiosity) and accept the world as it is (from objectivity), you can show up as your true self. “I am silly, passionate, empathetic, and direct,” Brathwaite states. Trying to fit the mold of every space you enter is exhausting. Authenticity is efficiency. It’s a core tenet of building an effective personal brand.
Fifth, and most crucial, is to be courageous. This is the implementation phase. It’s taking the leap. “Ultimately, it's about stepping into the unknown, not letting fear paralyze you from making steps,” he says. Courage isn’t the absence of fear; it’s the decision to act despite it. This was the principle that led him to the apprenticeship, and it’s the engine of all forward motion.
The Framework in Action: From New York to a New Narrative
A framework is useless if it remains theoretical. Brathwaite lives his, using it to navigate major life decisions and to guide his students.
A prime example was his decision to teach at General Assembly in New York. The opportunity was a significant step up in responsibility, leading a large class of aspiring UX designers. But there was a catch. “Honestly, I did not want to be in New York,” he admits. “It just didn't really match sort of my vibe.”
Here, the principles collided. His curiosity about what he was capable of as an educator pushed him to consider it. His authenticity told him the city wasn't a fit. But courage won. He took the chance on himself, embracing the unknown. “I got the plane ticket. I didn't know where I was gonna stay,” he says. “Nothing was really lined up when I said yes to the opportunity, but I said yes and I figured everything else afterwards.” That move became a transformational period in his life and career.
His peripatetic life is a testament to this process. Born in Tulsa, he grew up in Miami, then lived in Atlanta, Los Angeles, New York, and even Paris. He and his wife are now planning a move to Singapore. This constant movement is a physical manifestation of a mindset that prioritizes exploration over comfort and resists the baggage of a settled life.
He now brings this methodology directly into his classroom at RISD. In his course, titled UX and Racism: Designing a New Narrative, he helps students use design thinking to tackle one of society's most intractable problems. But he also turns the lens inward.
He instructs his students to perform “user interviews” on themselves by talking to the people closest to them.
- He asks them to have honest conversations with friends and family.
- The prompt is simple: “How am I showing up to you? What was your last experience when we went and ate out together?”
- He then has them synthesize this “data” on sticky notes, looking for patterns in how they are perceived.
The exercise is a vulnerable, humbling, and often emotional process. “They were learning things about themselves that they did not know,” he explains. It’s a practical application of his framework: using curiosity and objectivity to understand the user experience of being in a relationship with yourself. This kind of self-awareness is fundamental to navigating a successful and fulfilling career, a theme explored in What Successful Personal Brands Do Differently.
From a RISD classroom to the stage at the Design Ops Summit, Brathwaite is now sharing this perspective. He is stepping into the light, owning his full story, and teaching others that the same tools they use to design products and services can be used to design something far more important.
A life. A life that is not free of difficulty, fear, or uncertainty, but one that is deliberately and courageously built.
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“I took a chance on myself.”
— Chris Do
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