Are Your Dreams Big Enough? The Power of Visualization After Hours Deep Conversation
Chris Do explains why most people inherit small dreams and shows you how to build a mindset for setting and achieving bigger, more meaningful goals.
Chris Do
Founder, The Futur™ · November 19, 2020
Your Dreams Are Not Your Own
Most of the things you believe are not yours. Your politics, your religion, your work ethic, your very definition of a “good life” were likely handed to you by parents who loved you and wanted the best for you.
They gave you a life plan born from their own experiences. A plan designed for safety, not for scale. They taught you to work hard, pay your dues, and find comfort in the nine-to-five. It was a good plan for them. But it may not be the right plan for you.
Chris Do, founder of The Futur, argues we inherit a “dream small” mentality. “You're not even aware what they gave you,” he explains. “You can just take a quick look and ask yourself what city do you live in? What religion do you practice? What political party do you affiliate yourself with? All of a sudden you're going to realize that is all pretty much from my parents.”
These beliefs become so ingrained we rarely question their origin. Do points to a famous bit by comedian Bill Burr, who skewers the arbitrary nature of faith by comparing the story of Christianity to Scientology. Burr notes that to an outsider, the idea of an immaculate conception sounds just as strange as L. Ron Hubbard’s sci-fi cosmology. The only difference is cultural inheritance.
“Why is it that we don't use the same standards of investigation, of seeking truth?” Do asks. “It's because we just accepted these things to be true.”
The Estate Sale of the Mind
Imagine your parents pass away. You arrive at their home to find a lifetime of accumulated possessions. A garage packed with things they kept for sentimental reasons. You, however, do not share that emotional attachment.
You must perform an audit. You judiciously sort through everything, keeping a few items with genuine meaning and discarding the rest. You decide what you’re willing to take into your own life because you understand that every item you keep takes up space. It is a necessary and objective process.
“So why haven't we done that same kind of auditing and that same kind of decision making that's objective with our ideas?” Do challenges. The beliefs you inherited are like the contents of that garage. They served a purpose for someone else, in another time. They are not automatically yours to carry.
Their life plan was designed to protect you from the struggles they faced, like choosing between food and rent. It’s a game plan baked into your DNA. But at a certain point, you awaken. You realize you have a choice.
“When you turn whatever age that may be… you wake up one day you realize everything that I think about now I have a choice to keep or to get rid of, just like the estate sale,” he says.
Blaming your parents for your limited ambition is convenient, but it’s a refusal to take accountability. It frames you as a victim, an automaton with no agency over your own thoughts. A far more powerful stance is to acknowledge their influence but declare your independence.
The moment you decide to change, you change. If you were raised to be an early riser but decide it no longer serves you, the day you sleep in is the day you are no longer an early riser. It is that simple, and that profound.
Do points to his guest, Rodrigo Tasca, a filmmaker from Brazil. “You're a vegetarian. Were you raised vegetarian?” he asks. Tasca confirms he was not. Brazilians, he notes, eat a lot of meat. His change came after working on a documentary and seeing things he couldn’t unsee. He made a conscious decision to stop participating in a tradition his family and culture practiced.
“Once you decided ‘I don't want to do this anymore,’ that you're no longer comfortable participating in habits and traditions of your forefathers and parents, you're done,” Do observes. You have the power to make that same clear decision about every aspect of your life. Your ambition is no exception.
From Empty Dreams to Actionable Goals
The conversation shifts from why we dream small to how we dream bigger. But Do is quick to refine the question. It’s not about dreaming bigger. It’s about setting bigger goals.
“A goal is a dream with a plan,” he states. “You could sit here and like, ‘Chris, I'm the world's biggest dreamer… me and Kanye, I’m gonna be an Oprah.’ Frankly, that's a dream, and dreams are kind of empty. What's your plan?”
Without a plan, you are simply trafficking in wishes. The critical step is to break the dream down. Did you break it down into what you need to do this year? This quarter? This week? This hour?
If you don’t know those answers, you don’t have a goal. You have a daydream.
Do offers a powerful metaphor. Your goal is your compass. Your hustle is your velocity.
“With a lot of hustle… you could be going 100 off in the wrong direction,” he warns. The direction matters more than the speed. He recalls reading about how a plane leaving the West Coast for the East Coast would end up hundreds of miles off course if its trajectory was off by a single degree.
Your target must be clear. This is where the work begins.
- Vision Casting: Even if you don't know exactly how to get there, you must know what “there” looks like. Paint a picture of your destination.
- Clarity and Specificity: Your goal must be clear, concrete, and specific. Vague aspirations like “be successful” are useless.
- Articulation: You must be able to articulate your goal clearly, first to yourself and then to others.
This process of clarification is essential for building belief, both in yourself and in those around you. When you speak about your goal, others can see it. They can tell by the spark in your eye and the conviction in your voice whether you truly believe it’s possible. “You can almost always tell,” Do says, “because there's a hesitation and a way of phrasing it in his tone.”
If you don’t even believe in your own goal, it's already dead.
The High-Fidelity Future
How do you build that unwavering belief? You visualize. Not as a passive daydream, but as an active, deliberate practice.
“I could see my future already,” Do reveals, “and that's why sometimes when it happens, I'm pleasantly surprised, but I feel like it's déjà vu because I visualized it.”
He points to elite athletes who mentally rehearse every moment of a competition. They see themselves entering the arena, eyeing their opponent, and executing the winning move. They visualize the victory down to the specific strike in a specific round. They see themselves celebrating in the locker room afterward. The event becomes a memory before it even happens.
This is the level of clarity you must bring to your own goals. Paint the most vivid, high-fidelity image you can in your mind. Then, you must articulate it.
Here’s a simple framework:
- Visualize It: Create a detailed mental movie of your future success. See yourself in the environment, performing the actions, feeling the emotions.
- Articulate It: Write it down in a journal or, even better, declare it publicly. Use your platform, whether it’s a YouTube channel or a conversation with a mentor, to state your intention.
- Create a Plan: Announce the steps you will take to get there. This transforms the dream into a project.
- Report Your Progress: Commit to updating your community on your progress. This creates accountability.
“You would think we're really motivated as human beings to do the things we promise ourselves,” Do explains, “but actually, we're more motivated by not letting other people down that we care about.” External accountability is a powerful force. Declaring your goal publicly enlists others in your success and makes it harder to quit. This strategy is central to what many successful people do, a topic often explored in discussions around building a personal brand.
The final component of a powerful goal is fear. Your goal must stretch you. It has to include something that scares you, something that requires you to transform who you are today to achieve it tomorrow.
“You're going to have to face your demons and slay your own dragons,” Do insists. “That's how you know there's some component of risk and fear, and therefore on the other side of that is growth.”
The Architecture of Ambition
Even with a clear, scary goal, many people get stuck. The sheer size of the ambition can be paralyzing. How do you move forward when the destination seems impossibly far away?
The answer is simple: Success leaves clues.
“Think about a person or company or brand or an agency that's in your space right now, somebody who's really far ahead of you,” Do instructs. “Imagine them right now. That's the king or queen of whatever it is that you hope to do one day. That's your North Star.”
Don’t look at the person three steps ahead of you. Look at the person at the top of the mountain. Then, instead of being crushed by the distance, you reverse engineer their journey. The internet has made this easier than ever. Their entire history is likely documented online.
Do lays out the process:
- Rewind the Tape: Go back to year one of their career. Find their earliest work, their first blog posts, their first videos. See them fumbling.
- Study Chronologically: Watch every video and read every article they’ve produced in the order it was created. You will see their evolution in real-time. They are dropping clues for you everywhere.
- Identify Their Influences: Figure out who they studied. “If you study who it is that you want to emulate and you study who they studied, that's going to get you even closer to the source code,” Do says.
This process demystifies success. It breaks down a monumental achievement into a series of achievable steps. It’s like being in a dojo with a master who teaches you breathing and stance before you ever throw a punch. It’s like a video game where each level provides the skills needed to beat the next, slightly harder, mini-boss.
In life, you are the game designer. You set the levels for yourself. For some, this is debilitating. For others, it’s the ultimate form of empowerment.
The View From Above
To accelerate this process, you must learn to see the world differently. It’s not enough to just be in the experience; you must learn to observe it from a higher level.
Do calls this developing an “outer body experience.” He encourages his team to stop thinking only as participants and start thinking like producers. When you are in a room, don’t just listen to what’s being said. Step outside yourself and analyze the entire situation.
“Try to see it from my point of view,” he suggests. “Try to see it from Franklin's point of view, or what Jonah and Ricky are doing… Float above it and say, ‘What is going on?’”
This is the shift from being a player to being a strategist. When Do was a young designer, he didn’t just present his work. He studied his bosses' reactions. He tried to anticipate their concerns and imagine how they would present his work to their clients. This elevated perspective allowed him to ask better questions.
This is how you move from being the hands in the operation to being the mind. Moving from a junior role to a leadership position often involves understanding not just your task, but the entire context of the business, a challenge many creatives face as they transition from freelancer to agency owner.
“I would judge a person and their potential by the quality of the questions they ask, period,” Do states. The quality of your questions signals the level of your thinking. Are you asking about the lens on the camera, or are you asking about the emotion of the scene? The first is a question from a technician. The second is a question from a director.
By practicing this elevated perspective, you begin to learn at an exponential rate. You are no longer just having one experience. You are having multiple, layered experiences at once.
Reprogram Your Inner Critic
Even with a big goal and a clear plan, many are held back by an internal voice of criticism. A feeling of “I could be doing more” that, instead of empowering, brings judgment and shame.
Do argues this voice is not productive. “That's not coming from a place of growth and encouragement,” he says. “That's coming from a place of judgment and probably criticism.” The first step is to identify whose voice it really is. Often, it’s an echo of a parent, a teacher, or a past failure.
Then, you must reframe the emotion. You need to judo-flip the negative feeling into a positive one. This is not easy. It’s a process of reprogramming your mind.
Do explains this with an analogy from medicine. He describes hearing that a drug like Tylenol only works because the body already produces the chemical it contains. The drug simply supplements a natural process. Similarly, the placebo effect demonstrates the mind’s power to heal the body by believing in a cure, triggering the body to produce what it needs.
“I present to you, like, I'm Tylenol,” Do says. “It's not effective on you if you don't already have the thing that matches inside.”
If his words resonate, it’s because a part of you already knew they were true. An idea dormant within you was waiting for a catalyst. The challenge now is to associate the feeling of “wanting more” not with self-criticism, but with hunger and excitement. This is a journey of personal development, similar to the one explored in How Words Shape Your Reality.
Do finds energy in challenge. “That challenge, that fire, the do-or-die situations… force me to get out of that suit of complacency and comfort,” he admits. It forces him to read the book he was putting off, to watch the movie with intention, to grow into the person required by the goal.
You must learn to love the process. You must find joy in the climb, not just the view from the summit.
Ultimately, you are in charge. The situation you find yourself in today is a result of the decisions you made yesterday. A former business coach told Do something he never forgot: there are no victims, just volunteers.
Whatever your circumstances, you have volunteered for them. You chose to stay in the bad relationship. You chose to accept the comfortable job. You chose to believe the small dreams you inherited.
This is not a condemnation. It is an empowerment.
If you chose your way in, you can choose your way out. You have the agency. The question is no longer whether you can dream bigger. The question is whether you will finally choose to.
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