Entrepreneurship and ADHD = SUPERPOWERS
Chris Do and ADHD coach Abby Lemon explore why ADHD is an entrepreneur's secret weapon, if regulated correctly.
Chris Do
Founder, The Futur™ · October 29, 2023
A Tale of Two Brains
It was 2014. Chris Do and his then-business partner, Jose Caballer, were trying to build a company. Caballer, a whirlwind of creative energy, wanted to implement agile methodologies, daily stand-up meetings, and a board of directors. He wanted to formalize the process with more meetings, more structure, more plans.
Do, a self-described “notorious single tasker,” was baffled. “I just why are we having more meetings?” he wondered. He saw a pile of unfinished work and a company that was, in his words, “going broke right now.” While Caballer was drafting new plans, Do was focused on a single, urgent problem: execution.
To settle the debate, they ran an experiment. They would try Caballer’s collaborative, meeting-heavy approach for one week. The team gathered, assigned tasks, and a week of agile sprints began.
The result? Do finished his entire week’s workload in a few hours on the first day. By the end of the week, with all the meetings and collaborative sessions, almost nothing else was done. “We have a problem, Jose,” Do said. “We cannot run projects like this because nothing is done.”
This wasn't a failure of leadership or a lack of talent. It was a fundamental clash between two different cognitive operating systems. It was the friction between a neurotypical brain that moves from A to B and a neurodivergent brain that sees the entire alphabet at once.
Years later, a label would retroactively explain this dynamic. Caballer would lean into it, declaring, “My ADHD is too powerful.” What Do saw as chaos was the natural state of a brain wired for explosive creativity, rapid-fire ideas, and a unique form of genius that doesn’t fit neatly into a project management spreadsheet.
Decoding the ADHD Brain
Many creatives and entrepreneurs intuitively feel this difference. ADHD coach Abby Lemon describes it as a lifelong sense of “not quite fitting in.” A former magazine designer and business owner herself, Lemon was diagnosed with ADHD later in life while pursuing a Master's degree in positive psychology.
“Suddenly the final little jigsaw piece slipped into place for me,” she explains. The labels she had carried for years, given by teachers and even herself, were instantly reframed. “Lazy.” “A daydreamer.” “Could do better.” “Doesn’t apply herself.”
Instead of being character flaws, these were symptoms. “Rather than feeling like someone who was just not humaning properly... suddenly it was like, oh my god, there might actually be a reason for that,” Lemon says. “And that reason isn't that I'm a terrible human.”
This is a common experience, especially for women. The stereotypical image of ADHD from the 1980s was one of hyperactive young boys bouncing off walls. Girls, Lemon notes, often present differently. Their hyperactivity can be more internal, their struggles masked by intelligence and creative coping mechanisms.
She uses the metaphor of a swan: appearing graceful on the surface while “paddling furiously underneath the water... 800 times harder just to stay afloat.” This constant effort to conform to neurotypical expectations is exhausting and a primary cause of burnout, a topic also explored in how entrepreneurs can sabotage their own success.
The diagnosis, however, is not an immediate fix. It’s the beginning of a complex emotional process. Lemon describes moving through relief, then grief, then anger.
- Relief: A short window of understanding.
- Grief: Sadness for “what could have been if I could have understood myself a little bit more.”
- Anger: A sense of rage that “no one had ever picked up on it before.”
Emerging from this six-month emotional roller coaster was a profound sense of self-compassion. This is the critical turning point. It’s the moment you stop fighting your brain and start working with it.
The Entrepreneur's Double-Edged Sword
The ADHD brain is often described as a Ferrari with bicycle brakes. It possesses immense speed, power, and the ability to connect disparate ideas in novel ways. This is the engine of entrepreneurship. It’s what drives the relentless pursuit of new projects and the ability to pivot on a dime.
Lemon calls this the “hyper-focus wave.” When an ADHD individual is interested in a topic, their focus is absolute. “I have this amazing drive to suddenly learn everything about it and be essentially qualified to the top level that I could possibly be in it,” she says. Chris Do, though neurotypical, shares this trait of deep diving. The difference is the duration. Do might go deep on a topic for three years; the ADHD brain might go just as deep for three months, or even three weeks, before a new obsession takes over.
This is the source of the infamous ADHD “graveyard of hobbies.” It’s both energizing and exhausting. This rapid cycling of interests is what makes many ADHD individuals exceptionally good at starting things. They thrive on the dopamine rush of a new idea, a new project, a new business.
But the brakes are weak. This same impulsivity, when unregulated, can be destructive. “You can get hyper focused on entirely the wrong things,” Lemon warns. Combined with the low self-esteem that often accompanies years of feeling “not good enough,” this can lead to catastrophic choices in relationships, finances, and personal conduct.
The link is stark. Lemon cites a colleague working in the UK's youth justice system who believes up to 90% of the young offenders she encounters have undiagnosed ADHD. Their impulsivity is unregulated, their hormones are surging, and they become trapped in a cycle of reoffending because their core neurological wiring is not understood or supported. This illustrates the high stakes of a system discussed in overcoming adversity in entrepreneurship.
For the entrepreneur, the risk is not incarceration, but burnout and business failure. The same engine that generates brilliant ideas can run the business into the ground if not paired with systems for regulation and execution.
The Joy of the Plan, The Peril of Inaction
The conflict between Chris Do and Jose Caballer wasn't just about meetings. It was about where they derived their energy. For the ADHD brain, the act of planning is a deeply rewarding, dopamine-inducing activity. Organizing ideas, brainstorming possibilities, and structuring a complex vision feel like progress. Often, it feels more like progress than the tedious work of execution.
This explains Caballer’s impulse to form a board of directors or create a new business plan when the existing one was failing. “That's going to be exciting,” Lemon says, channeling the ADHD mindset. “Let's get them and let's do that.”
It’s the pursuit of the novel, the exciting, the next hit of dopamine. The problem is what experts call executive dysfunction. ADHD is clinically defined as an executive function disorder. This system is responsible for goal-oriented action: planning, prioritizing, time management, and self-regulation. When it’s impaired, every idea can feel equally important, and the path from idea to completion is foggy.
The result is a flurry of activity that goes nowhere. As Do observed, “You've just described that is absolutely typical... getting everything together, planning all out, scheduling it in, listing the tasks, but not actually doing any of it.”
This is why individuals with ADHD can thrive in creative roles like art direction or strategy within an advertising agency. They are the idea generators. But without a team or a system to carry those ideas to the finish line, they flounder. The needle doesn't move.
The solution is not to stop planning. The solution is to build a structure around the planner. Hire an assistant. Partner with an operator. Outsource the tasks that are low-dopamine and tedious. Lean into your strength as an architect, and hire builders to execute the blueprint. This strategy of leaning into strengths is a core tenet of building a scalable business, as detailed in how to buy back your time as an entrepreneur.
The High-Speed Communication Gap
A room full of ADHD brains can be an exhilarating or an infuriating place, depending on your own neurotype. For those inside the storm, it's a joy. “There's a lot of joy in just expressing yourself in a way that kind of feels natural and there's no one judging you,” Lemon says. Finally, you don’t have to dampen yourself down. You can be your full-speed, multi-threaded self.
But is anyone actually listening? Lemon argues they are, just very, very quickly. “We don't need a lot of time to listen, we just need split seconds,” she claims. The ADHD brain, she posits, has an “insane ability to be able to understand other people very quite quickly” by picking up on non-verbal cues and processing information at an incredible rate.
Chris Do offers a counter-narrative. At an event in Portland, he found himself at a table with two other fast-talking, high-energy individuals. They were zipping back and forth, building on each other's ideas at lightning speed. Do, waiting for a chance to contribute, felt increasingly disconnected and annoyed.
His superpower is intentional listening. He creates space for others to fully express themselves. In this environment, his superpower was useless. He couldn’t get a word in. Finally, he had to interrupt. “Guys, I enjoy this conversation, but I don't feel like I'm contributing anything here, and I'm exhausted.”
The reaction was a “news flash.” They stopped, mortified. Lemon suggests this is tied to Rejection Sensitive Dysphoria (RSD), a common feature of ADHD. RSD is an intense, painful emotional reaction to perceived criticism or rejection. For the people Do was with, the realization they had excluded him was likely devastating. They didn't do it intentionally; they were caught in the unregulated flow of their own cognitive frequency.
This highlights a critical challenge for the ADHD entrepreneur: the inability to regulate can alienate partners, employees, and clients. The very speed that generates ideas can shut down the collaboration needed to make them real. The key is awareness. Those individuals in Portland were capable of slowing down and engaging in a back-and-forth conversation, but they needed an external signal to break them out of their hyper-verbal state.
A Playbook for the High-Performance Brain
Harnessing the ADHD brain is not about forcing it to be neurotypical. It’s about building a customized operating system that provides the regulation the brain lacks internally. Abby Lemon provides a three-part framework for creating this system.
It’s a playbook that, as Do points out, would benefit anyone, but for the ADHD entrepreneur, it is essential for survival.
1. Take Care of the Machine
The Ferrari brain needs high-octane fuel. Neglecting physical health is like putting cheap gas in a performance engine. It will sputter and break down.
- Hydrate: Drink loads of water. Dehydration impacts cognitive function for everyone, but it can be especially debilitating for a brain that’s already struggling with focus.
- Eat Regularly: Don't skip lunch. Stable blood sugar is critical for maintaining stable energy and mood. Lemon advises laying off sugar, which can exacerbate the dopamine-seeking cycle.
- Move Your Body: Exercise is one of the most effective non-pharmaceutical interventions for ADHD. It helps regulate dopamine, manage hyperactivity, and improve focus.
2. Cultivate Self-Awareness and Create Pauses
The impulsivity of ADHD means thoughts often become words without a filter. Building in a deliberate pause is a game-changer. This isn’t about suppression; it’s about intentionality. A similar idea is explored in how to write and think more strategically.
“Take a breath before you speak,” Lemon advises. This single act creates a moment to edit, to consider the audience, and to check in with the room. This awareness is built through education: listening to podcasts, reading books, and talking to other neurodivergent people to understand your own patterns.
3. Build an External Scaffolding for Execution
Because executive function is internal, the ADHD brain needs external systems to stay on track. A simple to-do list often isn’t enough. Tasks that aren't visually present can fall victim to a form of object impermanence: out of sight, out of existence.
The key is finding what works for you, but it almost always involves other people.
- Accountability: Get a coach, a manager, or a colleague to check in with you. This isn't micromanagement; it's a support system.
- Body Doubling: This is the practice of working alongside another person, even virtually on a Zoom call, to get a task done. The quiet presence of another person provides a subtle accountability that helps the brain stay focused on low-dopamine tasks like folding laundry or sending invoices.
- Visual Systems: Use a physical whiteboard, Post-it notes, or a calendar you actually look at. The system must keep tasks in your immediate sphere of vision. The moment a task is buried in a digital folder, it ceases to exist. Finding the right tools is a critical part of developing a winning strategy, a principle shared in this guide on brand strategy.
There is no magic app. The solution is a bespoke combination of physical wellness, mental awareness, and external support structures.
It’s about accepting that your brain is different, and that this difference is the source of your greatest strength. You don't need to be fixed. You need to be understood.
TRANSCRIPT
Enjoyed this? There’s more where it came from.
Get insights on creativity, business, and design from The Futur.
You can unsubscribe anytime. By submitting, you agree to receive communications and to our Privacy Policy.
“We have a business plan.”
— Chris Do
Key Takeaways
Subscribe
Details
- Length
- 1h 1m
- Views
- 22,600
- Topic
- ENTREPRENEURSHIP