Brand Messaging Kit
Years of experimentation, research and synthesizing, all packed into a hyper-condensed and easy-to-use framework.
Author: Chris Do- 44-page Brand Messaging Guide
- Brand Messaging Workbook
- Learn the positioning of your brand
- Define your brand's voice and tone
OVERVIEW
Why start with why?
Brands that are charismatic, one in which the customer feels there is no replacement for, go beyond just fulfilling the basic requirements. They tap into deeper motivations and values of the customer.
Go beyond just the logo.
Defining your brand's messaging means building a preferred customer journey that encompasses every customer touch point: the identity (logo), website, messaging, customer service, point of sale, signage, quality of product and service.
ABOUT THE AUTHOR
Chris DoChris Do is an Emmy award-winning director, designer, strategist, and educator. He's the Founder and CEO of The Futur—an online education platform that teaches the business of design to creative thinkers.
DIFFICULTY
Moderate
PREREQUISITES
Previous experience working in branding in some capacity is advised (logo design, identity design, strategy, etc.)
Benefits
Attract customers with a unique identity.
A brand is defined by a person's gut feeling about a product, service or organization. You can't control what someone feels about your brand, but you can influence it.
Personally connect with customers
Establish your distinct tone of voice that not only attracts your target audience, but keeps them coming back for more.
Bring a brand to life
Learn to marry powerful images with compelling copy that taps into the core of what the brand is.
Precisely position a company
Find out where your brand sits in the minds of customers, and what makes it different from the competition so you can market accordingly.
WHAT YOU’LL GET
- 44-page Brand Messaging Guide
- Brand Messaging Workbook
- Learn the positioning of your brand
- Define your brand's voice and tone