Find your brand voice in three words.

Your brand voice isn't something you invent. It's something you uncover.

It's three words that describe how you sound when you talk, write, teach, or lead — not who you are, not what you believe, not what you produce. How you actually sound.

The test: Can you hear it? If someone said "she sounds [word]," would you know what that means? If yes, it's a voice word. If it describes a belief, an outcome, or an identity trait — it's not.