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The business book for creatives.

Pocket Full of Do encapsulates over two decades of reflections and observations on entrepreneurship, creativity, philosophy, and more. You’ll get a retrospective glimpse into the life of a creative business owner, and the lessons learned along the way.

Form, Function,
and Flair.

What you love about the original, but better. This refined second edition features a wider page gutter for a more comfortable reading experience. Two new spot colors allow the artwork to pop—with vibrant, bold illustrations complementing each insightful account.

We kept the soft, matte cover with perfect binding and printed each page on 128 GSM uncoated paper to strike the right balance of form and function. After all, we are designers.

Take a look inside

This book offers bite-sized lessons packed with business strategies and paradigm-shifting concepts. From marketing to mindset and everything in between, Chris shares all that he’s learned on subjects like:

Relationships

Personal, professional, and especially the one you have with yourself. Every interaction, however big or small, plays a role in where you are today.

Creativity

Creativity isn’t something that “just happens.” You’ll see that your creativity is constant, even on those days you feel it the least.


Beliefs

What do you believe to be true for you? Your beliefs shape your world and how you show up. This chapter will help you confront any limiting beliefs you may have, and encourage you to push past them.

Pricing

You can carve out a successful career as a creative. And knowing how to price your work the right way is an integral piece to make it happen. You’ll learn the difference between cost, price, and value, and how to sell your creative services.

Sales & Negotiation

Understandably, negotiating with clients is tough. Scary, even. But what doesn’t challenge you, doesn’t change you. With the sales and negotiation tactics laid out in this book, you’ll see how you can set yourself apart from other creatives.

Marketing

What story are you sharing with others? And how does your story impact your audience? You’ll discover why marketing is vital for every creative to get their work noticed and get known.

Mindset

Your mindset affects everything you think, say, and do. What you think, you become. And when you believe in yourself, others will, too. This book will show you how to reframe your mindset to accomplish what you really want.

Take a look inside

This book offers bite-sized lessons packed with business strategies and paradigm-shifting concepts. From marketing to mindset and everything in between, Chris shares all that he’s learned on subjects like:

Relationships

Personal, professional, and especially the one you have with yourself. Every interaction, however big or small, plays a role in where you are today.

Creativity

Creativity isn’t something that “just happens.” You’ll see that your creativity is constant, even on those days you feel it the least.

Beliefs

What do you believe to be true for you? Your beliefs shape your world and how you show up. This chapter will help you confront any limiting beliefs you may have, and encourage you to push past them.

Pricing

You can carve out a successful career as a creative. And knowing how to price your work the right way is an integral piece to make it happen. You’ll learn the difference between cost, price, and value, and how to sell your creative services.

Sales & Negotiation

Understandably, negotiating with clients is tough. Scary, even. But what doesn’t challenge you, doesn’t change you. With the sales and negotiation tactics laid out in this book, you’ll see how you can set yourself apart from other creatives.

Marketing

What story are you sharing with others? And how does your story impact your audience? You’ll discover why marketing is vital for every creative to get their work noticed and get known.

Mindset

Your mindset affects everything you think, say, and do. What you think, you become. And when you believe in yourself, others will, too. This book will show you how to reframe your mindset to accomplish what you really want.

If you feel stuck, need a jolt of inspiration, a dose of motivation, or simply an aha moment, then reach for Pocket Full of Do.

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From the Mind of Chris Do

I always knew I wanted to start a company. But as a natural-born creative, there was so much about the business I had to learn.

That meant trial and error, working with mentors and coaches, and learning (and failing) on the job. I went from an introvert to a confident businessman. I became CEO of not one, but two creative companies. I experienced highs and lows, wins and losses, and awards and failures over the past 25 years, and I’ve condensed every epiphany into this very book.

I want you to grab Pocket Full of Do when you need a reminder that not every roadblock is permanent. Not every failure is a signal to stop. There’s a lesson in every opportunity, and each one will take you so much further. This book is something I wish I had when I needed guidance. It’s my hope that with each anecdote, you remind yourself of what’s possible.

Get your copy today.

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FAQ

Frequently asked questions

Is this available outside of the United States?

Yes! International shipping is expensive, but we have partnered with resellers in certain parts of the globe who offer regional shipping more affordably:

United Kingdom
Germany
France
Italy
Spain
Netherlands

Can Chris sign my copy of Pocket Full of Do? 

Unfortunately, we aren't offering signed copies of Pocket Full of Do right now. Typically, these are part of special promotions or other offers - sign up for our email newsletter to be notified when this happens!

Which edition is this? 

Pocket Full of Do is currently in its second edition, which is in stock and ready for purchase.

When will my book arrive?

We're a small team here at The Futur, but it typically only takes one or two days to get your copy in the mail. You will receive a tracking number via email as soon as that happens.