Positioning

This is a debate between Chris Do and Sean Tambagahan where Chris argues against Sean’s argument on generalizing. Chris explains why niching and specializing are better for a business than generalizing.

This is a call based on the debate Chris Do had with Sean Tambagahan where Chris explains how to niche your business and why it is in your business’s best interest.

This is a debate between Chris Do and Sean Tambagahan where Sean challenges Chris’s opinion of Niching your business in order to grow and establish your business. He argues that you can grow your business by generalizing and not niching.

Everyone was a little puzzled about how to position yourself early in your career, say in the novice stages, say a few months in, and how to position yourself at that point.

It's the conflict of making money, so we have to resolve the making money part but you have to keep your eye on the prize. And so today, the stream flows one direction, but slowly over time, you can redirect that stream towards where you want it to go.

Chris Do answers a pro member's question about having one marketing strategy that effectively attracts 3 different industries.

Chris Do talks with pro members about creating content that doesn't aim to please everyone, which is okay.

Chris Do talks with a Pro Member who is concerned that their niche is too small.

So when you talk to entrepreneurs who aren't really driven, who aren't that motivated, who don't really want to grow their business, they're just want to hold on to what they have. In his book Donald miller, he says that people aren't running away from our problems. They're running towards a solution. So you want to be right next to the solution.

The challenge is finding your niche. Are you afraid you're going to go too narrow or are you too wide?

Mateusz Wolniak leads a keynote on transitioning from a generalist in the market to a specialist.

Chris Do walks the pro group through companies he's done comprehensive competitive audits for

Chris Do answers a Pro Member's question about positioning yourself to avoid attracting the wrong clients.

Chris Do leads a keynote on how to write more customer-centric copy.

Chris Do leads a keynote on his takeaways from the book “ Value Proposition Design ”