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May 25, 2022
POP! Seat w/ Sam Horn
Wednesday, May 25, 2022

Author, professional speaker, coach, consultant, amazing human Sam Horn is coming to the Futur. Four lucky individuals will get to sit in the POP! seat w/ Sam and get feedback on their writing. Sam will share 3 POP! concepts and give her valuable feedback on your ideas.

May 18, 2022
Key Person of Influence Pt. 2
Wednesday, May 18, 2022
Chris Do
Key Person of Influence Pt. 1
Wednesday, May 4, 2022
Chris Do
Take your Value Prop and Give it Pop! Pt. 3
Wednesday, April 20, 2022
Chris Do
Take Your Value Prop and Give it Pop! Pt. 2
Wednesday, April 6, 2022
Chris Do

In this call, Chris Do breaks down 2 additional exercises, The Valley Girl, and Rearranging Cliches. We'll also hear from Pro Members on the progress of their homework, core words and W9.

Take Your Value Prop & Give it Pop! Pt.1
Wednesday, March 16, 2022
Chris Do

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process POP! (Purposeful, Original, Pithy) to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

Value Proposition Design and Your No-Brainer Offer
Wednesday, March 2, 2022
Chris Do

Value proposition design is quite simply the benefits others can expect from your products and services, now the mistake that we make oftentimes is we talk about what we do. And the audience or the customer is left wondering well what's in it for me man. In this Pro Call, we'll show you how to overcome this.

How To Build Your Expertise And Become The Expert
Tuesday, December 21, 2021
Chris Do

Chris Do discusses the business of expertise and shares some key takeaways that he learned from David Baker's book The Business of Expertise.

How To Ask The Right Questions And Position Myself As The Expert
Thursday, December 16, 2021
Chris Do

Chris Do explains what branding is and its value. He talks about asking the right questions. How you can leverage asking the right questions to position your business and become the expert.

Niching Down
Dec 14, 2021
Niching Down
Tuesday, December 14, 2021

Niching down your business can be difficult because of the diverse skills we carry. We want to be free to explore our passions and inspirations whereever they may be. However, the world works differently and building a successful, long-lasting career requires us to do something we fight, niche our business. I’ll provide some tips and guidance that helped me niche mine and hopefully with it you’ll be able to as well.

Nov 1, 2021
But I'm not an expert Pt.2
Monday, November 1, 2021
Chris Do

Chris Do breaks down The Authority Architecture which is built on the three bs, build, borrow and be.

Oct 27, 2021
But I'm not an expert Pt.1
Wednesday, October 27, 2021
Chris Do

Expertise is relative. Somebody gets to decide that your opinion is going to be helpful. It's not necessary for you to decide, and an expert is someone who knows more than the next person.

Oct 22, 2021
What is Your One Thing?
Friday, October 22, 2021
Chris Do

Why do some people seem to get so much more done than others? What are they doing? How is it they're able to do so much more and achieve more and earn more, have more, and be more? What is it about them?

Finding Your Niche and Becoming an Expert
Tuesday, September 21, 2021

Kady Sandel covers what niching/specializing is, what options creatives have, the pros and cons of niching down, examples, how to find a profitable niche, and how to transition into a new niche.

Aug 28, 2021
How To Find Your X Factor
Saturday, August 28, 2021
Chris Do

Chris Do leads a keynote on helping his pro group members figure out what makes them unique.

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