Positioning

Author, professional speaker, coach, consultant, amazing human Sam Horn is coming to the Futur. Four lucky individuals will get to sit in the POP! seat w/ Sam and get feedback on their writing. Sam will share 3 POP! concepts and give her valuable feedback on your ideas.

In this call, Chris Do breaks down 2 additional exercises, The Valley Girl, and Rearranging Cliches. We'll also hear from Pro Members on the progress of their homework, core words and W9.

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process POP! (Purposeful, Original, Pithy) to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

Value proposition design is quite simply the benefits others can expect from your products and services, now the mistake that we make oftentimes is we talk about what we do. And the audience or the customer is left wondering well what's in it for me man. In this Pro Call, we'll show you how to overcome this.

Chris Do discusses the business of expertise and shares some key takeaways that he learned from David Baker's book The Business of Expertise.

Chris Do explains what branding is and its value. He talks about asking the right questions. How you can leverage asking the right questions to position your business and become the expert.

Niching down your business can be difficult because of the diverse skills we carry. We want to be free to explore our passions and inspirations whereever they may be. However, the world works differently and building a successful, long-lasting career requires us to do something we fight, niche our business. I’ll provide some tips and guidance that helped me niche mine and hopefully with it you’ll be able to as well.

Chris Do breaks down The Authority Architecture which is built on the three bs, build, borrow and be.

Expertise is relative. Somebody gets to decide that your opinion is going to be helpful. It's not necessary for you to decide, and an expert is someone who knows more than the next person.

Why do some people seem to get so much more done than others? What are they doing? How is it they're able to do so much more and achieve more and earn more, have more, and be more? What is it about them?

Kady Sandel covers what niching/specializing is, what options creatives have, the pros and cons of niching down, examples, how to find a profitable niche, and how to transition into a new niche.

Chris Do leads a keynote on helping his pro group members figure out what makes them unique.