Business Development

Top takeaways:

What are the benefits in participating in a challenge?

• Participating in a challenge can help you develop your skills, find ideas for potential products, and develop your own creative style. It can also help you get more exposure for your work, receive feedback, and attract potential clients or customers.

How can using reels help improve my business?

• Using reals can help improve your business by getting more exposure for your work, receiving feedback, and attracting potential clients or customers.
• By sharing engaging reals online, you can showcase your skills and attract a wider audience. This can lead to more followers, views, and potential clients or customers.
• Additionally, receiving feedback on your work can help you improve your skills and create better designs in the future.

Building a personal brand and sharing your work online can help you attract clients and build a successful business.

My favorite takeaway from this office hours is:

• By participating in a challenge, there are opportunities of creating digital products.
• In Aurelie's case she did the hand lettering challenges and so she had developed her own custom brushes in Procreate. People noticed her techniques and asked how she did her style and this turned into selling brushes and courses.
• Brilliant tip!

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Resources:

• https://academy.aureliemaron.com/futur-office-hour
• How to film, edit and post reels with Premiere Pro
• https://www.instagram.com/aureliemaron/

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In my talk, I will be discussing the impact that participating in multiple lettering challenges and using reels has had on my business. I will share my own personal experience of how I started incorporating challenges into my business strategy and the results I have seen from doing so. I will discuss how those challenges have helped me discover my unique style, build my brand, reach a wider audience, increase engagement, and ultimately drive my business growth.

Overall, the aim of my talk will be to share my insights and tips on how creatives can use challenges and create reels to develop their own style. I hope to inspire and motivate them to take advantage of these powerful tools by including a pre-recorded step-by-step tutorial on how to create reels in Premiere Pro.

About Aurelie:I’m Aurelie, a passionate lettering artist from the Gold Coast, in Australia. Born in New Caledonia, I moved to Australia in 2010 and started studying a Bachelor of Digital Media at Griffith University on the Gold Coast. I have always loved drawing and writing, but while studying at University, I discovered the Art of Typography and have not stopped practicing since! Over the past few years, I have been incredibly lucky to speak at the Typism conference, start teaching typography at Griffith University and build my own creative design studio from my very own home studio! My mission is simple: produce the highest quality work for every client, on every creative project. I also thrive to share my knowledge with upcoming designers and hand letterers in my online courses.

Samuel Gregory recently launched journalingforclarity.vercel.app and thought it would be great to share the combined knowledge that he learned of design and building a web app from planning and idea conception to launch and beyond as well as building website and products for other clients.

Main takeaways:The first step is to validate your idea with friends and family. This will give you an idea of how good your idea is and whether people are excited about it. The next step is to define your target audience and create user personas. Then, you need to create a minimum viable product (MVP) that includes only the essential features. After that, you can start designing and developing your product, testing it with users, and iterating based on their feedback. Finally, you can launch

Matt Essam provides guidance on how to create a compelling and scalable offer that will attract new customers and increase your revenue. Matt explains how to create an offer that is easy for people to understand, trust, and value. He also includes practical strategies on how to identify your ideal clients, craft an irresistible offer, and measure the effectiveness of your offer.

In summary this is a useful resource for anyone looking to improve their marketing strategy and grow their business

Top takeaways:

1. Your offer should be clear, compelling, and easy for people to understand.
2. Your offer should address your ideal clients' needs and desires.
3. Your offer should differentiate you from your competitors by providing unique value and benefits.
4. Your offer should be scalable and able to attract new customers while maintaining quality.
5. Testing and refining your offer over time is essential to ensure it remains relevant and effective.
6. The value of your offer should exceed its price in the eyes of your customers.
7. Building trust with your customers is crucial to the success of your offer.
8. An irresistible offer can help you attract new customers, increase revenue, and build long-term relationships with clients.
9. Measuring the effectiveness of your offer is important to identify areas for improvement and optimize its performance over time.

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Top Takeaways: Copying styles and understanding frameworks is part of the journey in art and design. There are styles and formulas that are underneath all the creative things that people do. Copying from multiple masters and combining them together can create a synthesis of ideas and influences. Synthesis can then be filtered through your own unique lens for transformation. Don't focus on your weaknesses, focus on your strengths. ChatGPT is a tool, not the end result. Writing is a function of time and thoroughness. Writing style can be different from speaking style. Writing with AI assistance can be a valuable tool for developing personal brands and messaging. Time stamps; 0:05:44.00 What is sheeple? 0:11:17.00 Prompt Engineering 0:23:31.00 How to tune your prompts 0:33:46.00 Why it's important to put content on YouTube 0:44:17.30 No new ideas under the sun 0:56:02.00 How ChatGPT can mimick your voice 1:04:32.00 Activity - 100 styles 1:19:23.00 Pro Members share their insights 1:24:13.00 ChatGPT Tips

The final segment of 100m Offers, we'll be going over how to make offers so good people will feel ridiculous saying no. This will be a three part series of the book $100m Offers by Alex Hormozi. Time Stamps: 0:01:13.00 Quick Recap 0:04:00.00 Solutions Delivery Vehicles 0:20:54.00 Pro member baseline offer evaluation 0:40:40.00 How to develop an idea 0:48:59.00 Shu Ha Ri - Japanese concept 0:56:13.00 How to solve every problem 1:08:32.66 How to add Bonuses 1:20:20.00 Pro Member Q&A 1:38:10.00 How to think like a chef

How to setup a money making machine for your service business. How to use digital tools to create a premium client experience that fuels word of mouth advertising. About Paul Mikhaylenko, Paul is the founder and CEO of bloom.io an all-in-one CRM for creative professionals. Start a Bloom trial by Feb 28th and get 50% OFF using promo code: FUTUR50

What transformation is your audience really buying? What is their desired future state? Top takeaways: What are the quick wins you can deliver? How can you reduce time delay? Fast beats free The Dream Outcome - 4 components: Perceived likelihood of achievement Time Delay Effort Sacrifice Brand commitment scale (Marty Neumeier) Personal Growth Emotional support Business success Social status Fulfillment The science of happiness (Tony Hsieh) Control Progress Belonging Purpose Frame the benefit in terms of status gained from the viewpoint of others: Perfect lawn → Lawn your neighbours will envy People pay for certainty Case studies Guarantee Referrals (word of mouth) Grand Slam Offer pt.1 Problems and Solutions Identify Dream Outcome What transformation is your audience really buying? What is their desired future state? List Problems List the challenges, struggles and limiting beliefs, before and immediately after somone uses your product or service. Think sequentially and include insane details

We'll be going over how to make offers so good people will feel ridiculous saying no. This will be a three part series of the book $100m Offers by Alex Hormozi Timestamps: 0:02:20.00 The Core Ideas from Alex Hormozi 0:11:18.00 Commoditized vs Differentiated 0:20:28.06 The Three Levers of Success 0:43:40.07 We Vote with Our Dollar 0:53:28.00 People want to buy expensive things 1:07:50.05 What if my price is too high in my niche? 1:31:58.00 The Bar of Iron Top Takeaways: "Revenue is vanity. Profit is sanity" - Ronald J. Baker Get more customers, increase average purchase value and get them to buy more times. Grow Differentiate or Die Starving Audience: Massive pain, Purchase power, Easy to target, Growing (Health, Wealth, Relationships) "The purpose of business is to create customers." - Peter Drucker The more you pay the more you feel like you get. People want to by expensive things. they just need a reason. Outwork your self doubt Think of 10X and 10% What is your current offer and what is the price? Let’s 10X it: What if someone paid you 10 times the amount for what you are doing now? What would you do to earn that money? At 10%: What if you were just given 10% of the budget? What could you do for them?

Everything Finance, Accounting, Income Tax, Marketing, and Sales Strategies Come prepared with questions that you feel directly impact you and your business

Thinking of ditching your job and following your dream but not sure where to start? Get insights from a serial quitter who started from scratch 4 times in 8 years, went from a guaranteed $25k/year to 0 income, and bounced back so now he can do what he loves on his own terms. Leaving corporate is not a walk in the park. I've hit speedbumps along the way and had high expectations from the start that were not met. This is why I'm doing this Office Hours call so you can learn from my wins, but most importantly from my mistakes. This call is for you if: You're tired of working for the Man. Yuck! You think there's more out there for you. PS: There is. You don't feel appreciated at work or the culture there sucks. Sorry! You want to finally follow your dream because life is short. Yay!

If you stay in the video service business it's still viable for many of you. First understand your numbers, so that you can more accurately start to move towards fixed base fees and then some hybrid of value-based pricing. You want to have your conversations about money on the phone, not an email exchange. You need to feel people out. You should float higher numbers and use price bracketing. If you get pushback, you also have to be hesitant and reluctant to change the price, and you have to ask for concessions. This is a psychological game, people need to feel like they had the upper hand.

Fill Your Schedule With Projects You Actually Like - Do you enjoy working with those who want your services? - I never want to be the owner of a studio that I wouldn’t want to work for! -- That goes from the clients to the people and process Raise your Rates Let's say you're busy with projects you love, and instead of saying no to another project, raise your rates and see what happens. example: You normally charge 20k for a project because you're busy charge 40k You'll be shocked at people who say yes to the 40k This is a good problem to have and will get you to the next level See if You Can Fill Your Schedule Again... You've validated the demand for work at this budget Can you fill your schedule with this new rate? Raise Your Rates (AGAIN) When your schedules fill up with work that you like begin to raise your rates again keep repeating the process If you're not sleeping because you are working too hard... Begin to Hire If people are paying 60k for this who should I hire next to free me up? Designer? Account Manager? Marketing? Admin? How can you make this experience better from when you were charging 20k? When you hire your first person you've evolved from being a freelancer to a studio/agency. What are the reasons why clients choose to pay more?

Errol can cover all aspects of business with specifics in Finance, Accounting, Taxes, Financial Planning - then Marketing, Planning, and Building for growth