Pro Call: $100m Offers Part 1/3

We'll be going over how to make offers so good people will feel ridiculous saying no. This will be a three part series of the book $100m Offers by Alex Hormozi Timestamps: 0:02:20.00 The Core Ideas from Alex Hormozi 0:11:18.00 Commoditized vs Differentiated 0:20:28.06 The Three Levers of Success 0:43:40.07 We Vote with Our Dollar 0:53:28.00 People want to buy expensive things 1:07:50.05 What if my price is too high in my niche? 1:31:58.00 The Bar of Iron Top Takeaways: "Revenue is vanity. Profit is sanity" - Ronald J. Baker Get more customers, increase average purchase value and get them to buy more times. Grow Differentiate or Die Starving Audience: Massive pain, Purchase power, Easy to target, Growing (Health, Wealth, Relationships) "The purpose of business is to create customers." - Peter Drucker The more you pay the more you feel like you get. People want to by expensive things. they just need a reason. Outwork your self doubt Think of 10X and 10% What is your current offer and what is the price? Let’s 10X it: What if someone paid you 10 times the amount for what you are doing now? What would you do to earn that money? At 10%: What if you were just given 10% of the budget? What could you do for them?