How Lettering Challenges and Reels Transformed My Business

Top takeaways:

What are the benefits in participating in a challenge?

• Participating in a challenge can help you develop your skills, find ideas for potential products, and develop your own creative style. It can also help you get more exposure for your work, receive feedback, and attract potential clients or customers.

How can using reels help improve my business?

• Using reals can help improve your business by getting more exposure for your work, receiving feedback, and attracting potential clients or customers.
• By sharing engaging reals online, you can showcase your skills and attract a wider audience. This can lead to more followers, views, and potential clients or customers.
• Additionally, receiving feedback on your work can help you improve your skills and create better designs in the future.

Building a personal brand and sharing your work online can help you attract clients and build a successful business.

My favorite takeaway from this office hours is:

• By participating in a challenge, there are opportunities of creating digital products.
• In Aurelie's case she did the hand lettering challenges and so she had developed her own custom brushes in Procreate. People noticed her techniques and asked how she did her style and this turned into selling brushes and courses.
• Brilliant tip!

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Resources:

• https://academy.aureliemaron.com/futur-office-hour
• How to film, edit and post reels with Premiere Pro
• https://www.instagram.com/aureliemaron/

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In my talk, I will be discussing the impact that participating in multiple lettering challenges and using reels has had on my business. I will share my own personal experience of how I started incorporating challenges into my business strategy and the results I have seen from doing so. I will discuss how those challenges have helped me discover my unique style, build my brand, reach a wider audience, increase engagement, and ultimately drive my business growth.

Overall, the aim of my talk will be to share my insights and tips on how creatives can use challenges and create reels to develop their own style. I hope to inspire and motivate them to take advantage of these powerful tools by including a pre-recorded step-by-step tutorial on how to create reels in Premiere Pro.

About Aurelie:I’m Aurelie, a passionate lettering artist from the Gold Coast, in Australia. Born in New Caledonia, I moved to Australia in 2010 and started studying a Bachelor of Digital Media at Griffith University on the Gold Coast. I have always loved drawing and writing, but while studying at University, I discovered the Art of Typography and have not stopped practicing since! Over the past few years, I have been incredibly lucky to speak at the Typism conference, start teaching typography at Griffith University and build my own creative design studio from my very own home studio! My mission is simple: produce the highest quality work for every client, on every creative project. I also thrive to share my knowledge with upcoming designers and hand letterers in my online courses.