Branding

We're going to land this storytelling plane! We'll bring everything together and have a fully delivered story for your personal brand.

‍

ICYMI:

Personal Brand Storytelling Pt. 1

Personal Brand Storytelling Pt. 2

Personal Brand Storytelling Pt. 3

Personal Brand Storytelling Pt. 4



About Marc Gutman

Marc Gutman is an award winning storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories.

Marc has held several positions in the story business.  He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.

In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado.

Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition.

Wildstory has worked with brands like Thor Industries, Airstream, El Cap, Planet Granite, Earth Treks, Movement, Inboard, Outward Bound School, and First Descents.

Marc is on a mission to help the world après… one brand at a time.

‍

We are going to review the 4 necessary stories to build your personal brand  - this is 4 of 4, the Resurrection Story. We'll review story structure, then dive deep on the Resurrection Story, and then begin to workshop and discover your Resurrection Story.


About Marc Gutman:

Marc Gutman is an award winning storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories.

Marc has held several positions in the story business.  He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.

In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado.

Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition.

Wildstory has worked with brands like Thor Industries, Airstream, El Cap, Planet Granite, Earth Treks, Movement, Inboard, Outward Bound School, and First Descents.

Marc is on a mission to help the world après… one brand at a time.

‍

We are going to review the 4 necessary stories to build your personal brand: this is 3 of 4 - the Relapse Story. We'll review story structure, then dive deep on relapse, and then begin to workshop and discover your relapse story

‍

About Marc Gutman

Marc Gutman is an award winning storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories.

Marc has held several positions in the story business.  He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.

In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado.

Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition.

Wildstory has worked with brands like Thor Industries, Airstream, El Cap, Planet Granite, Earth Treks, Movement, Inboard, Outward Bound School, and First Descents.

Marc is on a mission to help the world après… one brand at a time.

‍

In this call, Marc Gutman reviews the second essential story to tell in your personal brand, the inciting incident. We'll review story structure, then dive deep on the Inciting Incident, and then begin to workshop and discover your Inciting Incident story.

Prework: Bring what they want to be known for in your brand.

About Marc Gutman

Marc Gutman is an award winning storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories.

Marc has held several positions in the story business.  He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.

In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado.

Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition.

Wildstory has worked with brands like Thor Industries, Airstream, El Cap, Planet Granite, Earth Treks, Movement, Inboard, Outward Bound School, and First Descents.

Marc is on a mission to help the world après… one brand at a time.

‍

Join Marc Gutman as he critiques Pro members backstories, one of the four stories that make up your personal brand, and apply the discussion to your own backstory.

Resource

Craft Your Backstory

In this workshop you’ll review the 4 necessary stories to build your personal brand starting with Backstory. You’ll review story structure, then dive deep on Backstory, and then begin to workshop and discover your backstory.

‍

This call covers:

-How agency owners can build influence with a memorable moniker for their personal brand (e.g. The Brand Name Badass, The Yes Mistress)
- How a creative moniker can instantly distinguish you and turn heads (e.g. The Loud Introvert, The Fire Chief)
- The advantages to adopting a creative moniker, vs. simply using your own name
- What makes a moniker (and any business name) strong vs. weak
- Moniker brainstorming - live demo and help

‍

Call Resources:

https://eatmywords.com/

‍‍https://relatedwords.org/

‍‍https://phraseworthy.com/

‍‍https://onelook.com/‍

‍https://www.rhymezone.com/

‍‍https://www.thesaurus.com/‍

‍https://stock.adobe.com/ca/

Alexandra Watkins is founder of naming firm Eat My Words (www.eatmywords.com) and is a leading and outspoken authority on brand names. Her breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," is considered the brand name Bible and was named a Top 10 Marketing Book by Inc. Magazine. Since 2005, Alexandra and her firm have created love-at-first sight brand names for clients from Amazon to Xerox. Her own "name hall of fame" includes Wendy’s Baconator, the Neato robotic vacuum, Smitten ice cream, Spanish language school Gringo Lingo, frozen yogurt franchise Spoon Me, and the Church of Cupcakes.

‍

How to find relevant podcasts and craft your pitch.

‍

WORKBOOK

https://docs.google.com/document/d/1pmHN1IG_4Lm-q4SVBTM9lxn2hxImhIK8/edit#

https://m.facebook.com/groups/lightbulbhangoutUSA?wtsid=rdr_0t9SClp5QW9Mb22TS&_rdr USA FREE (say Lucy Werner sent you) 

https://www.facebook.com/lightbulbhangout - UK paid but worth every penny – not an affiliate link  

AI / IDEA GENERATING TOOLS

https://www.copy.ai/?via=lucy

https://coschedule.com/headline-analyzer

https://answerthepublic.com/

https://chat.openai.com/chat

 Lucy’s newsletter:

The Hype Newsletter

 Lucy’s books:

Hype Yourself

Brand Yourself

‍

In this workshop we will be diving deep into power of having clarity around content creation. What are the pillars that drive us? What is the promise we keep to ourselves and our audience? How do we create conversations that drive our personal brand into the stratosphere? Should we build a personal or business account? These are just a few questions that will be answered within this mega MBJ workshop.

‍

Please note that James' slide deck is for educational purposes only and is not to be repurposed, redistributed, or retaught in any form.

Learn how to craft a winning media kit to start pitching to podcasts and other opportunities in the media.

‍

Resources from the Call:

The media kit workbook:

https://docs.google.com/document/d/1SIIwmf1Y3rBwEtry6X-3LK_KFBCs6c0p/edit

Lucy’s Times pitch:

https://medium.com/@lucywernerpr/5-ways-ive-secured-publicity-1f8be3e905fe

Other resources: 

https://www.copy.ai/?via=lucy

https://coschedule.com/headline-analyzer

https://answerthepublic.com/

https://chat.openai.com/chat

https://m.facebook.com/groups/lightbulbhangoutUSA?wtsid=rdr_0t9SClp5QW9Mb22TS&_rdr USA FREE (say Lucy Werner sent you)

https://www.facebook.com/lightbulbhangout - UK paid but worth every penny – not an affiliate link

Lucy’s newsletter:

https://mailchi.mp/thewern/the-hype-newsletter

Lucy’s Books:

Hype Yourself

Brand Yourself

‍

How to create social media posts with imaginative imagery for your personal brand.

If you have been dormant on social media, this will be an opportunity to awaken your inner creative and get publishing.

In this mini Futur™ Lab we’ll work together to create a single image post to stop people in their tracks when they are scrolling through their feed.

What we’ll be doing;

• Walking you through steps to create a dynamic image using midjourney (or any Ai image generator of your choice)
• A fun creative prompt to help you create a catchy headlines (remixing cliches)
• A caption prompt with a story writing framework to give the image more context

Lastly, sharing your results on social media!

What you’ll need:

• An Ai image generator of your choice: we recommend Midjourney.
• Optional ChatGPT to help you proof or create your story.
• Adobe express or any graphic design program of your choice

The goal is templatize this process so it will be easy for you to post on social media on a regular basis to build familiarity online thereby people will know like and trust you.

‍

Join us as we kick off our new Personal Branding Roadmap, where you’ll:

-Understand the difference between a business brand and a personal brand

-Discover the opportunities you can unlock with a strong personal brand

-Assess how strong your personal brand currently is

-Use our new Personal Branding Roadmap to set goals for growth

-Get access to our new Personal Branding Course (in-development) inside of Circle

-Get the details on new workshops and office hours that will support your personal branding journey

-Get any personal branding questions answered

‍

Why a YouTube channel is the best way to grow a knowledge based business (consulting, coaching, etc) The major mistakes experts make when creating content on YouTube. How to ensure your channel helps you reach your goals and not just be another thing to do. Bring me your toughest questions when it comes to using YouTube to share your expertise/build your brand. I plan to leave as much time as possible for Q&A.

Naming is a beast. It's not just coming up with cool ideas—it also requires finding a name that's available and getting everyone to agree on the right name. I'll show you how to tame the beast with a rigorous process, some pitfalls to avoid, and a handful of psychological hacks. Then I'll stick around to answer any questions you have about brand naming.